Your Opinion Please ~ Niche Website or General?

by LilBlackDress

Posted: 15 years ago 9 replies

INTERNET MARKETING

I am really interested in skin care as a whole. I would love to have a skin care website. But is that to broad? Am I better off focusing on one area such as acne or another area of skin care?

Thank you!

#general #niche #opinion #website

Kris Turner 15 years ago

If it was me, I would start out specific, so a site on acne for example. Then I would move onto another area, like ageing, or whatever the market dictates.

By the time you have 3 or 4 of these specific sites up and running, you could then start a general site that also links to your specific sites.

But it will definitely be easier to start out specific.
- Thanks
Signature
{{ DiscussionBoard.errors[687227].message }}
JayXtreme 15 years ago

Drill into sub-niches would be my advice here..

Separate site for each sub-niche, over time you can make each an authority.... That's how I would do it anyways...

Peace

Jay
- Thanks
Signature

Bare Murkage.........
{{ DiscussionBoard.errors[687250].message }}
LilBlackDress 15 years ago

Thank you all...I already have one for wrinkles that I need to rework. I was just considering if I should make it more general

Sounds like i should stick with what i have.. and make it work!
- Thanks
Signature

Pen Name + 8 eBooks + social media sites 4 SALE - PM me (evergreen beauty niche)
{{ DiscussionBoard.errors[687316].message }}
eshannon 15 years ago

Depends on the kind of site you're talking about. Massive content site? Mini content site? Review site? Sales letter type site? Ecommerce store?

Can't answer that question unless you have an idea of the endgame.
- Thanks
Signature

Eric Shannon
{{ DiscussionBoard.errors[687618].message }}
Eric Lancheres 15 years ago

I have a few skin care sites and lemme tell you, the competition is fierce. At the same time however, there's a lot of people searching for information so it balances out.

If you're asking for broad vs narrow, the answer is always start with narrow and expand to broad as you get bigger.

Just keep it in mind when you're designing your site and you'll have no problem expanding later. If you go too general, then you better have the most viral content ever in order to get stumbled & spread virally... which is hard in skincare.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[687625].message }}
- eshannon 15 years ago
  
  Originally Posted by kaybee123
  
  If you're asking for broad vs narrow, the answer is always start with narrow and expand to broad as you get bigger.
  
  Unless you're building a massive content site. You need a ton of pages to get enough juice & get the long tail traffic coming in. It would be easier to do that if the topic is "healthy skin" as opposed to "acne." Plus, it would be hard to expand if the site was started with the word "acne" in the domain. Would look pretty goofy & wouldn't help CTR much on the organic listings.
  
  Thanks
  
  Signature
  
  Eric Shannon
  
  {{ DiscussionBoard.errors[687653].message }}
Quentin 15 years ago

Me I would go broad to start with because then in your posts and pages you can then niche it down.

Having a site just on one specific area limits you a lot to what you can talk about.

Remember on the Internet you have a global market and so you will need to cover a few different areas.

Here is a quick video to explain it more.

YouTube - Steve Pavlina Six Figure Blogging

Q
- Thanks
Signature

DIY Product Creation

Online Business Training on How To Create Products to sell online Plus Lots More.
{{ DiscussionBoard.errors[688022].message }}