Need your Help - Product Sales Cycle

Russell, best if you could include your full set of numbers...how many unique visits your site gets each day, how many of those are opting in and how many sales you make.

If I was to take a wild guess you would be getting between 150 and 200 unique visitors each day making 10 opt-in's and then making only 2 sales per month?

If that is correct, then the BIG problem is your sales letter. If this approximates your traffic, you should be getting anywhere from 30-45 sales per month - could be the price, but most likely it is the sales letter itself. Either the benefits and copy are not compelling enough OR it is a bad match for the traffic that is being generated...or both.

Two things you can do...

1. Make sure you get yourself a copy review...no reason you shouldn't be converting much higher in this space if you really get to the bottom of what your market wants and why...then tell the before and after story of investing in your product

2. Make sure that the traffic you are generating are coming in from highly relevant keywords rather than something related, but not targeted well to the product itself.

Finally, an idea for your opt-in page and forms - talk about some of the BIG benefits that people will get when they master astral projection. What are the leading 2-3 reasons people want to master astral projection? That's why I should see as soon as my eyes hit your squeeze page.

Jeff

Thank you Jeff, here are the specifics:


Traffic:
• 4,449 uniques (Dec 14 - Jan 13 )
• On a good day I am getting 200 uniques, the lowest day was 80.


Opt-Ins
• December 2012 = 92 opt-ins
• November 2012 = 109 opt-ins
Looking at the daily my average is around 7, but rising quickly.

Sales:
I have had 17 overall sales since August 2012. 3x in December.

Here is the sales video which is also the 4th goodwill content video:
What is Astral Projection? Discover the amazing sensation of leaving your physical body.

Such a pretty website.. Have you tried press releases? It seems like many magazines might enjoy this kind of product. Natural Health would be a good one to send to first. But even newspapers and blogs would be good. That would really increase the profits. Does it come with a physical option as well? If so.. mail order might be a good idea for those that don't like online goodies but still want to buy.
You could always split test you sales letter.. this could help you decide if it's the price or the content.

Good luck!

One of the best things you can do is dropping the price as much as you can let's say $27, and give your affiliates 75% commissions. There are many affiliate networks out there that will help you sell more such as ClickBank, ShareASale and DigiResults. You also should make a high ticket products and offer your affiliates 50% commission, and it should be placed as a backend offer.

Ok - so looking at the numbers, let's assume 150 uniques (on average) per day is that you see in your stats.

Now let's assume *some* of these are bots (search engines, etc...) - so let's say there are 80 REAL unique visitors each day or 2400 per month.

If you are getting 7-10 opt-in's each day, that is about a 10% opt-in rate which is ok, but really you should shoot for 15-20% if the traffic is well targeted.

But the real issue is on sales...you should be seeing a minimum of 24 (1%) sales and shooting for something like 36 (1.5%) or more. Typically what I find is that my "cold" leads (direct to sales page) convert at about 1.5-1.7% and warmer leads (those on your list) are converted at much higher levels - up to 7% is not unexpected.

The fact that you are converting somewhat on opt-in's but not on sales tells me that your sales page is badly underperforming.

I have looked at some of your material - interesting stuff, but what is badly missing are two things:

1. A couple of BIG "insider" benefits (things that you likely already know really motivate people to a) explore astral projection further and b) get over what ever hump they are stuck with when they arrive at your site. The messaging is all to informational right now and not hitting them in the "emotional gut". Talk less about what is in the course and more about what it will do for them. Hopefully you understand what I mean here :-)

2. Testimonials - you really want to get a few of your "friendly" reviewers or customers to give you testimonials on what they were able to achieve or improve as a result of your material. This is important to increasing sales.

Also - on your follow-up sequence to your list, your videos are great, but again they are more informational than they are GUT-level entice-to-buy pieces of marketing. For example, make a video that shows the audience an incredible technique that led to some major change in your/or someone's astra projection experience. That would be worth a dozen informational videos

Hope all this helps,

Jeff