Your thoughts on only sending promotional emails?

45 replies
Hey, I've been looking at some of the training videos David Walker has and he teaches that you should never "give value" in the typical sense where you give your list free stuff because they start to come to expect it and get mad if you send a promo out.

He says you should promote in every email but entertain the reader while doing so to make the promo not seem like a promo at all.

He says he's done this for a while and hasn't had a lot of complaints, etc.

What do you guys think of this? I am thinking about doing this because every time I send out a promo my list's unsubscribe rates goes up.

Cheers!
#emails #promotional #sending #thoughts
  • Profile picture of the author napoleonfirst
    I do not think so. You should give value and make them perceive you as an expert in any way. Then you can send them promotions outright.
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  • Profile picture of the author Steve B
    Originally Posted by Edwin Torres View Post

    . . . you should never "give value" in the typical sense where you give your list free stuff because they start to come to expect it
    Be careful who you listen to.

    What's wrong with giving your list great value? I want my list to come to expect that of me.

    If you are not going to give your list value . . . I'm not subscribing.

    Sure it takes some effort - this is real business.

    Put yourself in your customer's shoes . . . do you really want non-stop offers from the lists you're on?

    Steve
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    • Profile picture of the author Edwin Torres
      Originally Posted by Steve B View Post

      Be careful who you listen to.

      What's wrong with giving your list great value? I want my list to come to expect that of me.

      If you are not going to give your list value . . . I'm not subscribing.

      Sure it takes some effort - this is real business.

      Put yourself in your customer's shoes . . . do you really want non-stop offers from the lists you're on?

      Steve
      That's what I was thinking also. I hate marketers who only send me email pitches but his approach seemed different.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Edwin Torres View Post

    I am thinking about doing this because every time I send out a promo my list's unsubscribe rates goes up.
    And you think that doing this will prevent that from happening?!

    I apologise for the repetition, but in every thread you start that relates to list-building, I find myself offering you exactly the same advice, Edwin.

    It's all about expectation-setting and your continuity-process. Sorry to keep harping on and on about it, but it just is.

    People don't unsubscribe when you match/fulfil their expectations. And you're the one who gets to set their expectations, before, while and immediately after they opt in. http://www.warriorforum.com/main-int...ml#post6123982
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    • Profile picture of the author Edwin Torres
      Originally Posted by Alexa Smith View Post

      And you think that doing this will prevent that from happening?!

      I apologise for the repetition, but in every thread you start that relates to list-building, I find myself offering you exactly the same advice, Edwin.

      It's all about expectation-setting and your continuity-process. Sorry to keep harping on and on about it, but it just is.

      People don't unsubscribe when you match/fulfil their expectations. And you're the one who gets to set their expectations, before, while and immediately after they opt in. http://www.warriorforum.com/main-int...ml#post6123982
      LOL you're right Alexa. It just that I am reading soo much lately and having so many new questions
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Edwin Torres View Post

        LOL you're right Alexa. It just that I am reading soo much lately and having so many new questions
        Fair enough - and thanks: I wasn't trying to "have a go", and am always wishing you well!
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  • Profile picture of the author Joey Starkey
    I subscribe to a way too many lists. But I like to see what the competetion is doing. Mainly I am disapointed. WAY TOO MANY people have gone to this churn and burn. No advice at all.

    Just Check this out your business will not make it without this latest shiny object.

    I unsubscribe from one or two a day.

    Take a little advice from Ms. Smith.....

    @Alexa you have tons of patience and I appreciate your input to this forum. Now if I could just get you to pm me a link to one of your lists. I would gladly signup.

    Joey Starkey
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    • Profile picture of the author Edwin Torres
      Originally Posted by Joey Starkey View Post

      I subscribe to a way too many lists. But I like to see what the competetion is doing. Mainly I am disapointed. WAY TOO MANY people have gone to this churn and burn. No advice at all.

      Just Check this out your business will not make it without this latest shiny object.

      I unsubscribe from one or two a day.

      Take a little advice from Ms. Smith.....

      @Alexa you have tons of patience and I appreciate your input to this forum. Now if I could just get you to pm me a link to one of your lists. I would gladly signup.

      Joey Starkey
      Same, I wanna see your list building first hand
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  • Profile picture of the author rmolina88
    You can still promote in every email by offering value and then soft selling at the end of the email.

    It's nice to give away freebies, but give away too many and you'll be conditioning your list to only expect free stuff and you'll irritate the potential buyers who *want* to spend money.
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  • Profile picture of the author JackyDaniels
    Actually i don't think that this is a long-term strategy. It may work for a week or 2, but then everyone will start unsubscribing.

    I, myself, unusbscribed from every list and only stay on lists with very valuable content. Remember, impact millions, make millions.

    You should focus on providing as much value as possible, then they will buy everything for sure. Just show them you care about them.
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  • Profile picture of the author brazosbelle
    I think a healthy mix of promotion and "great value" (mostly the "great value") will build a good relationship with your list. That way they will always be glad to hear from you~

    Patti
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  • Profile picture of the author Alex Blades
    Your thoughts on only sending promotional emails?
    Great way to kill your list. Who ever told you to only send promo emails is full crap. Only way that works is when you have a giant list like 100k and up. Who ever fed you that crap probably has a ton of subscribers, and has many squeeze pages to replace the unsubscribes daily.

    Next time tell him to let you borrow his list, so you can spam the crap out of it
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    But I knew the one thing I might regret is not ever having tried. "

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  • Profile picture of the author drewfioravanti
    I think this strategy would only work if you have enough new people coming in every day to offset those who leave. It doesn't seem like a good long term business solution as you will always need to get new subscribers or die. Very labor and cost intensive when you can build a smaller list, treat them well, and help them get what they want.
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    • Profile picture of the author TerranceCharles
      It really depends on how you're building your list. Something I've learned the hard way is that if you only give your list value and send them through adswaps to squeeze pages etc, you actually condition your list to only expect that from you so the minute you decide to sell something, you've lost their expectation and trust.

      I know some marketers that only send promotional email to their list and it works well for them, key being they've conditioned their list to expect that they sell products, and most subscribers are fine with that. Me personally, I'm subscribed to a lot of list to see what people are promoting and any important updates.

      However, using both methods as far as giving value and selling at the same time works well also. If you give valuable information on a regular basis, you have to be sure that at the end of most of these emails you have a specific call to action that is a related product to what you're teaching.

      The point is to consistently build your list, I've seen where someone builds a list of 10k subscribers and then start promoting and lost that list entirely. It's ok to sell, it's a business and you need to have a variety of different offers a week. People will unsubscribe wether you give value or not, so just keep building
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  • Profile picture of the author Rob Whisonant
    No value + constant sales pitching = high spam complaints = you gonna lose your autoresponder account or burn an IP if you self host your autoresponder.

    Re's
    Rob Whisonant
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  • Profile picture of the author jasonl70
    I have had tremendous success with some lists doing exactly as the OP says..

    I've tested this many times, generating multiple lists off of the same squeeze pages.. some lists are massive content, some hammered with promos, some all promo but with personality woven in, etc..

    ...and the results are almost always totally counter to what most so-called list experts here on the WF would have you believe.

    As much as I personally like being the helpful heavy-content guy, while more fulfilling to run, those lists have always been the lowest performing.. I haven't given up on the approach, but at least I am honest about the various approaches, and actually test/try them to learn first hand, instead of just spreading theory as if it were fact.
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    • Profile picture of the author Edwin Torres
      Originally Posted by jasonl70 View Post

      I have had tremendous success with some lists doing exactly as the OP says..

      I've tested this many times, generating multiple lists off of the same squeeze pages.. some lists are massive content, some hammered with promos, some all promo but with personality woven in, etc..

      ...and the results are almost always totally counter to what most so-called list experts here on the WF would have you believe.

      As much as I personally like being the helpful heavy-content guy, while more fulfilling to run, those lists have always been the lowest performing.. I haven't given up on the approach, but at least I am honest about the various approaches, and actually test/try them to learn first hand, instead of just spreading theory as if it were fact.
      Did you have a high unsubs/spam report rate?
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      • Profile picture of the author jasonl70
        Originally Posted by Edwin Torres View Post

        Did you have a high unsubs/spam report rate?
        a bit more unsubs, but I never ran into spam report issues (these are aweber single opt-in lists, and they're low enough to not have issues). .

        unsubs don't bother me...
        At the end of the year, it's about how much revenue was generated for the same amount of work.. not about how many people I was able to keep on my list.. retention is just a metric, not the end goal. The end goal is sales.



        BUT - lists/niches were I am more concerned with developing a personal brand within, I tend to pursue the "give great content" method even though financially it really hasn't been the better decision.
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    • Profile picture of the author Joe Mobley
      Sorry, but the WF would only let me give you 1 thanks for this. This is Gold here! Not only for your conclusions but the idea that you have a process that shows the facts.

      AND...

      That you have the emotional maturity to go with the facts in the face of what the experts believe and preach. What a concept.

      Joe Mobley




      Originally Posted by jasonl70 View Post

      I have had tremendous success with some lists doing exactly as the OP says..

      I've tested this many times, generating multiple lists off of the same squeeze pages.. some lists are massive content, some hammered with promos, some all promo but with personality woven in, etc..

      ...and the results are almost always totally counter to what most so-called list experts here on the WF would have you believe.

      As much as I personally like being the helpful heavy-content guy, while more fulfilling to run, those lists have always been the lowest performing.. I haven't given up on the approach, but at least I am honest about the various approaches, and actually test/try them to learn first hand, instead of just spreading theory as if it were fact.
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      • Profile picture of the author MikeTucker
        Originally Posted by jasonl70 View Post

        I have had tremendous success with some lists doing exactly as the OP says..

        I've tested this many times, generating multiple lists off of the same squeeze pages.. some lists are massive content, some hammered with promos, some all promo but with personality woven in, etc..

        ...and the results are almost always totally counter to what most so-called list experts here on the WF would have you believe.

        As much as I personally like being the helpful heavy-content guy, while more fulfilling to run, those lists have always been the lowest performing.. I haven't given up on the approach, but at least I am honest about the various approaches, and actually test/try them to learn first hand, instead of just spreading theory as if it were fact.
        I'm curious, what niches are you in?
        What is your target market?
        How are you driving traffic?
        How are you capturing visitor information?



        Originally Posted by jasonl70 View Post

        BUT - lists/niches were I am more concerned with developing a personal brand within, I tend to pursue the "give great content" method even though financially it really hasn't been the better decision.
        In my experience, it will be the better decision, in time.
        And, it pays so much more, I wish I never wasted time and effort
        on crappy marketing before.



        Originally Posted by Joe Mobley View Post

        That you have the emotional maturity to go with the facts in the face of what the experts believe and preach. What a concept.

        Joe Mobley

        I don't see very many experts in this forum believing
        or "preaching" anything other than facts they have discovered.

        You know, through actual work, testing, improvement, etc...
        the kind of stuff that gets them called "experts".

        But thanks for stopping by and spending some of your 4 hours
        sharing this post with us. :p



        ***

        The actual theory (because by the way, a theory is not
        devoid of facts, but a description of why facts are true)
        is that it really is about setting expectations and having
        a cohesive, organized strategy through the entire process,
        because otherwise you are not marketing to customers
        the way they want to buy, and so they will go elsewhere
        to someone who does.


        On a large scale, this means that if you get traffic through
        Youtube videos, its silly to give them a long PDF in
        exchange for their email. And, if you get traffic through
        a short and snappy blog, it's silly to write long-winded
        emails and salespages, or to offer tons of content
        to people who probably won't even take the time to
        reply with "TL&DR" On the other hand, if you get your
        traffic through longer, well-written articles and get sign-ups
        through the "ethical bribe" of a quality PDF, then it
        is absolutely counter-productive to spam people with
        non-stop promotions rather than continuing with what
        they have come to expect from you, and building up
        to that high-ticket sale.

        On a smaller scale, it also has to do with pressing the
        right hot buttons, and pressing them in the right way.
        For example, if you're targeting someone based on
        the "Teach me something new and valuable" in your
        traffic-driving, then you don't want to sell them with
        "It's cheap but only if you buy now!" method. Or, if
        you're getting opt-ins based on the idea that it is a
        "fast solution that will work in only X days" then you
        don't want to pitch them long-winded emails with
        a complex solution of 20 hour long videos.


        As a "so-called" expert said earlier in the thread:

        Originally Posted by Alexa Smith View Post


        It's all about expectation-setting and your continuity-process.
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        • Profile picture of the author jasonl70
          Originally Posted by MikeTucker View Post

          I'm curious, what niches are you in?
          What is your target market?
          How are you driving traffic?
          How are you capturing visitor information?
          well, i'm not going to lay out my niches .. but they include some 'jaded' ones, like mmo. traffic is ppc, seo, etc.. no solo ads, nor WF/WSO derived subscribers... to a squeeze normaly.

          Originally Posted by MikeTucker View Post

          In my experience, it will be the better decision, in time.
          And, it pays so much more, I wish I never wasted time and effort
          on crappy marketing before.
          it's been about 5 years so far I'm working on a new list for SEO analysis software I am working on, and I am going to try to use total kid's gloves with this one.. zero promo's ever sent outside of the pre-launch list (got to let them know when it's live ), any promo will be only at the end of video's, webinars, etc.
          I fear this is just ego getting away in the way running it more profitably though!

          Originally Posted by MikeTucker View Post

          I don't see very many experts in this forum believing
          or "preaching" anything other than facts they have discovered.
          I disagree a ton with this one.. it doesn't appear many people have actually tested the various approaches.. WF is full of un-tested opinion stated as fact/"best practices"/common knowledge Heck, just scan any "double vs single opt-in" thread to see..
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          -Jason

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        • Profile picture of the author Bill_Z
          Originally Posted by MikeTucker View Post


          I don't see very many experts in this forum believing
          or "preaching" anything other than facts they have discovered.

          You know, through actual work, testing, improvement, etc...
          the kind of stuff that gets them called "experts".
          You can't be serious.

          OP - It really depends on the niche and how you got the subscribers. As a few have said it's important to be consistent no matter what you do. And as Jason stated, the goal is revenue not subscribers. Don't be afraid to get unsubscribes, it will happen no matter what. Test it and see but you'd be surprised how many people really just want to see products and don't have much interest in the "value" you think you are bringing to them with your emails.
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  • Profile picture of the author Joan Altz
    Originally Posted by Edwin Torres View Post

    Hey, I've been looking at some of the training videos David Walker has and he teaches that you should never "give value" in the typical sense where you give your list free stuff because they start to come to expect it and get mad if you send a promo out.

    He says you should promote in every email but entertain the reader while doing so to make the promo not seem like a promo at all.

    He says he's done this for a while and hasn't had a lot of complaints, etc.

    What do you guys think of this? I am thinking about doing this because every time I send out a promo my list's unsubscribe rates goes up.

    Cheers!
    That sounds like solid advice to me, man. Seriously. Good stuff. Because people are tired of these marketers sending them emails about every damn new product launch, and it makes sense to be more light about things.

    A+ advice in my humble ass opinion.
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  • Profile picture of the author paul nicholls
    Many marketers do things very different and if a guy just sends offers every day mixed in with entertaining emails then that is cool

    But don't think that you should just go out there and copy exactly how he does it because we all have our own unique approach to things

    A lot of my emails are soft sells and these seem to work well because it comes down to the famous saying "people love to buy but hate to be sold to"

    I my opinion you're best to keep a good mix on things with some helpful free content and promoted offers. There is one thing which i do in all of my emails though that makes me sales and it's probably something which most people think would not work :-)

    Edwin, the best thing to do is build your list, create a dozen follow ups and track to see how many sales you make from your follow ups. How many sales you make from your follow ups is the only figure you need to focus on.

    If you're making sales then you are on the right track it's then just a case of tweaking things and identifying which emails your sales are coming from and at what stage in your funnel they are

    I have been tracking things much more in depth over the last 6 months. One thing you need to make sure you do is track so you know which email was last delivered before you got the sale

    The more data you have the easier it is to tweak your conversions and improve things :-)

    Paul
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  • Profile picture of the author talfighel
    Edwin,

    You can and should send out a promo in each email but you also want to give some value. Not a lot but some.

    There is one list that I was on and the guy just sent one promo email after the other every single day. That got me mad and I had to get off very fast.

    Yes, you want to promote something in every email. If people don't like that, they can get off your list.
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  • Profile picture of the author Ben Gordon
    You need to find a common balance point between giving your list too much value and not giving them value at all. IMO, sending them to a product that over delivers is already 'giving them value'. Giving them value doesn't necessarily mean it has to be free.

    But usually what I like to do with my list is send them to a video I create which is usually around 20 mins - 1 hour filled with value then leading to an offer at the end. I build trust, goodwill and get sales. It's a win, win situation.
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    • Profile picture of the author Travis72802
      Entertain them...and either way you're good to go.

      Groupon is a good example of heavy promo, but entertaining.

      Today...people (as a general rule) value entertainment over education or nearly anything else.

      Who gets paid more? A TV actor? or a teacher?

      Just sayin...

      I like to entertain and teach if I can because I just like to teach.

      I call it "edutainment".

      Rooting For Ya,
      Travis
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      • Profile picture of the author JohnMcCabe
        So far, it looks like much depends on how we define a "promotional email."

        If you mean emails where the only content is a pitch, that's one thing. If you mean emails containing links to things for sale along with the other content, that's another.

        You can add a promotion to your heavy content emails with a simple PS.

        "PS - If you haven't had a chance to check out the widget I talked about earlier - the one that helps you with something - here's the link again: [link]"

        Not heavy handed or high pressure, but does remind people that there is an opportunity available. And if that opportunity (offer) does help the accomplish something at a fair price, who's to say that isn't adding value?
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  • Profile picture of the author CsabaSzücs
    I suggest you to use "the Ben Settle Way" regarding emails. Just google "Ben Settle" and sign up to his list - you will see why I recommend his "teaching".
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  • Profile picture of the author Rob Maggs
    Hi,

    I focus on sending promotional emails, but the frequency of my mailings is pretty relaxed, I rarely mail more than twice a week and will only ever promote products that I personally use and I can see will be of value to my list. I vet everything that I'm asked to promote and will never do so unless I am assured of the quality and value.

    Having said that, I still get unsubscribes and the occasional complaint, but I respect my subscribers, for me email marketing is about delivering quality not burning my list out with quantity...if that makes sense

    Cheers

    Rob
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    • Profile picture of the author myob
      Tracking and testing results are essential components of effective marketing. My marketing model depends on very quickly identifying and screening prospects who are most likely to buy my lineup of affiliate products. Subscribers are sent promotional emails on a daily basis, but also includes meaty content, niche news, tips, resources, jokes, stories, etc.

      Although my unsubscribe rate seems low, non-buyers or non-responsive subscribers are culled on a regular basis; every 2-3 months depending upon the niche. This cut-off period was determined through ongoing tracking and testing; nearly 90% of all sales are consistently made within the first few months of every promotion cycle. But, your mileage may vary.
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  • Profile picture of the author kayfrank
    I would say give value. Then your list will know that your own products will be good value too. Or if you promote someone elses product then it is likely to be good.
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  • Profile picture of the author andyphillips101
    Hi.. like many things within the marketing world there is a lot of psychology going on. I think David Walker has a point but it must be tempered with a little common sense. I have been marketing on-line as well as selling in front of room and in almost every business I have run and the old school marketing guru wisdom tells me to follow the ABC rule.. Always Be Closing!

    I don't think you should just shove a sale or promotion down people necks, but I have seen so many people trying to market their business online and giving value upon value and never selling a thing.

    People love to buy but hate being sold to, so I think it's a mixture of the two. Create email campaigns which enrich and add value to your subscribers lives but there is absolutely no reason why you can't offer them something within every email.

    The way I tend to do this is have a full arsenal of products and services, some are mine, some are products that I am an affiliate for. Within that arsenal, some of the products are free and some carry a price. Now, just tell people why these products and services are worth getting, what the benefits are and let them decide whether they want them or not.

    This means you are providing a great service but at the same time you are actually collecting revenue for you business which is what it's all about.

    I think the bottom line is that you should treat your list like you'd like to be treated, be spoken to how you'd like to be spoken to then you can't go far wrong and use your personality.

    Hope that helps.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by andyphillips101 View Post

      I don't think you should just shove a sale or promotion down people necks, but I have seen so many people trying to market their business online and giving value upon value and never selling a thing.

      People love to buy but hate being sold to, so I think it's a mixture of the two. Create email campaigns which enrich and add value to your subscribers lives but there is absolutely no reason why you can't offer them something within every email.
      It's like my first sales manager beat into our heads...

      "Don't keep them from buying just because you aren't done selling yet."

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      • Profile picture of the author myob
        Originally Posted by JohnMcCabe View Post

        It's like my first sales manager beat into our heads...
        Likewise, my first sales manager rammed this down our throats ...

        "Samson killed a thousand men with the jaw bone of an ass. That many sales are killed every day with the same weapon."

        In the early days, sales managers seemed to be quite a bit more ... direct.
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  • Profile picture of the author beastmode80
    Here's what i do maybe it will help. When i find a good product to promote i look for great tips, suggestions or valuable advise. Let's say the product is about youtube marketing. Then i theme out a set of emails usually 3.
    The first email i send will just be introducing the idea of using youtube to expand your websites exposure and the benefits of video marketing and how it's been helping you so much, Don't say anything about the product.

    Second email will be on some good advise on what not to do when doing video marketing and how those mistakes cost you alot of time and money. Still not promoting the product.

    The last email is where i give the some tips to improve their success with youtube. This is where you slide the product in. Don't be obvious about it like "check out this great video on youtube marketing". Try to be slick by saying something like " Gary Stone the author of youtube billoinaire (or what ever the product is) Wrote in his book that using your keywords as the video file name is critical to ranking your videos. And he was right that tip alone made all the differece. If your interested in his book just check out his site here."

    Now you added value and you didn't hard sell them. This will let you test the waters to see if there's any interest in that product. If there is you can follow up with another email startimg out like this.

    "Ever since my last email on video marketing my inbox has been full of questions about gary's book so here are few things you can expect from this wonderful course." Then go for the hard sell.

    Also don't worry to much about people dropping you if you are building your list via free stuff. These people tend to not be buyers anyways.
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    • Profile picture of the author MikeTucker
      Originally Posted by jasonl70 View Post

      I disagree a ton with this one.. it doesn't appear many people have actually tested the various approaches.. WF is full of un-tested opinion stated as fact/"best practices"/common knowledge Heck, just scan any "double vs single opt-in" thread to see..
      Originally Posted by Bill_Z View Post

      You can't be serious.
      Perhaps I've become a very selective reader, LOL



      Originally Posted by myob View Post

      Likewise, my first sales manager rammed this down our throats ...

      "Samson killed a thousand men with the jaw bone of an ass. That many sales are killed every day with the same weapon."

      In the early days, sales managers seemed to be quite a bit more ... direct.
      LMAO!! Stealing immediately!
      Signature

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  • Profile picture of the author J Bold
    You can sell, and give value at the same time.

    The best results I've ever had email marketing is when I send out many emails, meaning one per day.

    Yes, I have seen people buy from me after being on my list for over a year but that's a rarity. Most people are going to buy (or buy again if they bought from you to get on your list) in the first few weeks only. That's when you're freshest in their mind, after that first purchase.

    Test for yourself, but when I look at all my efforts and results, this I have found to be the most true for me.
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    • Profile picture of the author Edwin Torres
      Originally Posted by J Bold View Post

      You can sell, and give value at the same time.

      The best results I've ever had email marketing is when I send out many emails, meaning one per day.

      Yes, I have seen people buy from me after being on my list for over a year but that's a rarity. Most people are going to buy (or buy again if they bought from you to get on your list) in the first few weeks only. That's when you're freshest in their mind, after that first purchase.

      Test for yourself, but when I look at all my efforts and results, this I have found to be the most true for me.
      Do you still email every day?

      I've been wanting to do that aswell, but am afraid that I'll burn-out or in other words not kno what else to send to my list.

      I also dont want my list to get annoyed, but that could be just me being paranoid.
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      • Profile picture of the author J Bold
        Originally Posted by Edwin Torres View Post

        Do you still email every day?

        I've been wanting to do that aswell, but am afraid that I'll burn-out or in other words not kno what else to send to my list.

        I also dont want my list to get annoyed, but that could be just me being paranoid.
        No, I don't, but I found recently when I went on a more frequent sending spree I made more money than normal, and I'm about to start sending a lot more.

        It's easy for fear of rejection, which is really what you're worried about with your list being "annoyed," stop you from implementing something which could make you more money.

        In my opinion, sending an email every day is not churn and burn. Sending an email every day could be emails that help build credibility, help build relationship, and/or showing them you have something to sell.

        Churn and burn would be sending them offers (often affliate offers and not your own) every day or even more, with no value, and with just straight sales pitches, in my opinion.

        Sometimes, you may just not have time to send all the time. So don't. If you don't have anything you want to say or offer best not to send some random affiliate offer.

        But if you're doing it full time, nothing wrong with sending every day. Just depends on how you do it. That's the key.

        Everyone's entitled to their own conclusions based on their own experiences, of course.
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  • Profile picture of the author Coby
    Hey Edwin,

    Like Alexa says - it comes down to expectations and conditioning...

    For example - if you are running a "WSO Review site" then people will be expecting daily promos from you because this is the whole reason they signed up...

    Now, if instead they signed up for a "free weekly video" then they will probably be less keen on daily promos...

    With that being said - you CAN sell using the method you mentioned and I highly recommend you try to always make your emails entertaining or worth reading in one way or another.

    I also feel like Alexa, as we've talked about similar questions on Skype - you know the answers, just use your common sense and do what fits YOU and YOUR style and business goals.

    Don't worry about rather you are mailing more or less than marketer "x" is or that Marketer "y" says is the appropriate amount.

    The thing with list building is there never will be a "one size fits all" plan as every list is different just like every person is different. That's the cool part about list building you can do it "wrong" and still be profitable.

    Hope this helps

    Cheers,
    Coby
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  • Profile picture of the author tomerep
    You should have a professional approach in marketing your business through emails. Start off with an attention-grabbing subject line and write a body text that reminds users why they signed up and describes the ClickBank products you are selling. Include a fun or pleasant introduction rather than moving straight to your marketing copy. If, for example, you are marketing cooking ebooks on ClickBank, engage recipients with interesting copy about cooking.
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  • Profile picture of the author wonderfullife
    I think you need make a good impression at the beginning of email marketing. You can provide some valuable and interesting information in your industry to make your product or service professional.
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  • Profile picture of the author YasirYar
    You may soft sell in every email you send to your list, provided you don't go overboard with it and be too 'salesy.' Always remember to always give value to your list above all.
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