Newbie With Question About Digital Products/Intellectual Property

by BigMike56

Posted: 11 years ago 16 replies

INTERNET MARKETING

Hello to all.

I want to sell an ebook about psoriasis and eczema. Most of the products out there in this niche are crap, because they don't work. My info, however, is the REAL DEAL and will clear your skin in three days.

I thought about doing a Kindle Book, but I am scared to death of someone putting my secret solution in the review section of the site, thus hurting sales.

What's worse - what if someone purchases my book, makes a youtube video (because they are so excited that they finally have clear skin), blurbs all the details, and it goes viral? I will have helped many people, but I wouldn't have any sales to show for it.

So my question is this - how do I protect this information from this ills of cyberspace, so I can make sales? Or should this even be a concern?

Please help!!!

BigMike

#digital #newbie #products or intellectual #property #question

coolidge effect 11 years ago

For someone that was bothered by eczema as a kid I think this could be a really profitable niche.

Now regarding your intellectual property question. You can provide DMCA notifications to google, and the hosting website for someone that "stole" your product. This is usually effective in causing someone to remove your idea.

But, at times in the future you may run into problems (hey look at Apple and Samsung they are still fighting over intellectual property) which will require a lawyer.

Either way there is no sucess without any risks. Good luck on your 2013 goals!
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BigMike56 11 years ago

Thanks for the well wishes coolidge!

I get the process if someone tries to 'steal' my product. But what about an overzealous customer who can't keep his/her mouth shut? The method is fairly simple, so what can prevent some excited customer from posting it on facebook, youtube, etc? Any ideas?
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- professorrosado 11 years ago
  
  Use a membership site format or release the ebook within a membership access site with a well done preamble warning.
  
  Go the medical advice route and warn your users that giving medical advice is a severely punished criminal act. That the Internet police are everywhere chasing people down who give other people medical advice. This then will shut down some reckless posting of your content.
  
  Second - give them of course a clear and easy way to avoid the hassles of over zealous news releasing by providing them easy ways to spread the news about your discovery. Easy to post snippets, banner links, videos, short pdfs with links, etc., etc.
  
  This will increase the number of people promoting you rather than impoverishing you.
  
  When I think of something else I'll edit this post.
  
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  Tina Golden 11 years ago
  
  You can't. Once someone knows how to fix the problem, there is no way to legally stop them from telling other people. Unless it's somehow a patentable formula, you're out of luck in that regard.
  
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Frank Donovan

11 years ago

Originally Posted by BigMike56

I want to sell an ebook about psoriasis and eczema. Most of the products out there in this niche are crap, because they don't work. My info, however, is the REAL DEAL and will clear your skin in three days.
I thought about doing a Kindle Book, but I am scared to death of someone putting my secret solution in the review section of the site, thus hurting sales.

Hold on a second. You claim to have a method that cures eczema and psoriasis in three days and all you plan to do is maybe release a kindle book? YOU should be the one making the videos and spreading the word. You should be the one shouting it from the rooftops.

Have a PR company put out a press release. Associate your name with the cure. Look to get all the media exposure you can. Then you'll welcome the customer feedback and reviews you seem to be trying to avoid. You'll want it to go viral.

Or get someone else to do your marketing.

Frank

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BigMike56 11 years ago

Frank Donovan,

Sorry I misspoke, but it is not a cure for psoriasis or eczema - there is no cure.

My method will clear their skin in short order, and if/when the skin flares up in the future, they can use this method over and over.

Thanks for all the responses.
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john01a

11 years ago

Originally Posted by BigMike56

I'm sure your eBook will be more in depth than just stating the "solution." In this case, even if someone does mention the cure you talk about in your eBook, it will be very shallow.

Which means readers who are curious about the cure they briefly heard about, will want to know more about it. In such cases, people talking about your solution, may actually help you get more sales.

Originally Posted by BigMike56

...What's worse - what if someone purchases my book, makes a youtube video (because they are so excited that they finally have clear skin), blurbs all the details, and it goes viral? I will have helped many people, but I wouldn't have any sales to show for it.

So my question is this - how do I protect this information from this ills of cyberspace, so I can make sales? Or should this even be a concern?
...

Did you think up the solution... or is that information available elsewhere? If that "cure" is already talked about elsewhere, then I don't think you should be too concerned about limiting people from talking about it.

What you're talking about, is protecting an idea. I don't know much about copyright law, but I'm pretty sure copyright law focuses more about how something is expressed. So, how you explained the cure, how you structured the information etc... that's protected by copyright. A patent protects inventions.

But, as far as protecting the idea goes... if you really want to protect your idea, then don't tell anyone about it.

I seriously doubt you can prevent people from talking about what they learnt by reading your eBook. Think about how many people share their thoughts, their experiences and what they learnt after reading a certain book.

I seriously doubt you can stop people talking about what they learnt reading your eBook.

What you can probably do something about, is when someone infringes on your copyrighted work.

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BigMike56

11 years ago

Thanks John.

No, this is something i discovered that you wont find anywhere else on the net. Yes, my book is chocked full of other information you won't find anywhere else. i have psoriasis and these are secrets that are solely mine.

I guess my next question is, how big of a concern is it? How often do customers go out in the public domain and "give away" your work? And if it happens, I assume it's just the cost of doing business?

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Tina Golden 11 years ago

Unless it's so simple that it's "take x and you're fine", I doubt you have anything to worry about. Most people aren't going to be telling the world about it in detail. Even if they do, people will still be more likely to buy your book to see what details their friends left out.

Question for you, as I'm a life-long eczema sufferer... how many people have you tested your solution on?
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john01a

11 years ago

Originally Posted by BigMike56

I guess my next question is, how big of a concern is it? How often do customers go out in the public domain and "give away" your work? And if it happens, I assume it's just the cost of doing business?

How big of a concern? Hmm... I can't really say. But, think about this: Is there a book that you know of, that contained very original/unique ideas and whose sales were heavily impacted because people shared those ideas?

I'm sure there's a lot of people who, when talking about ideas they picked up from books, will actually mention that book, when talking about those ideas.

If people are talking about ideas in your eBook, just think of it as free marketing. And, since your information is unique, I'm sure people will be more likely to mention where they got that information from.

The reason why I don't think it's a big deal if people talk about the ideas mentioned in the eBook is that they will probably only be telling others bits and pieces or a brief summary.

So, if the person who heard about your idea from someone else, wants to know more, then they'll read your eBook. Also, the person who heard about it from someone else, may ask where that person got the information from... which would be your eBook.

So, the way that I see it, people sharing your ideas may result in more sales, not less.

Note, when I say sharing your ideas, I mean they're talking about it, discussing it, letting others know about what they read etc. I'm not talking about others copying your work or taking chunks of text out of your eBook and putting it all over the internet... that would be copyright infringement territory.

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BigMike56 11 years ago

"I'm sure your eBook will be more in depth than just stating the "solution." In this case, even if someone does mention the cure you talk about in your eBook, it will be very shallow."

I have heard different schools of thought on this. Some people I have talked to think that when it comes to health, once the public knows a 'cure', then they can give a rat's behind about anything else - which is why sites like CureZone are so popular.

This may not be so in other markets, but in the health market, this is a concern.
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Janice Sperry 11 years ago

If it something that could be made into a physical product like a cream, gel, spray or ointment consider a different approach. People love to learn about ways to get help but even MORE people will gladly pay to purchase something for immediate relief. Many of the items on your OTC pharmacy aisles could easily be made at home.

If you don't want to spend the time and money to develop the product, get a manufacturer, distributer etc you could try submitting your idea to EdisonNation(dot) com. They are always looking for products that can be patented and sold. If they accept your idea they do all the rest of the work and you get royalties.

Some very simple products have made gagillions through infomercials and other marketing.

If still want to go the digital information route there is no real way to completely prevent what you are worried about. Just do it anyway. Be the first, the original and be ready to blast as much marketing as you can to get ahead of the copycats.

Wishing you success!
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BigMike56

11 years ago

Tina Golden, I have two people on "standby". I'm still deciding what format I want to put this information in before I tell them. They are going to be my testimonials.

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Tina Golden

11 years ago

Originally Posted by BigMike56

Tina Golden, I have two people on "standby". I'm still deciding what format I want to put this information in before I tell them. They are going to be my testimonials.

So you haven't tested this solution except on yourself? And you plan on selling it after only testing on 2 people?

That's a risky plan, don't you think?

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BigMike56 11 years ago

Janice Sperry,

I have looked into a custom formulation of a pill or powder, but most places want you to purchase AT LEAST 1000 bottles if their scientists formulate it for you.

So i would go from little to no overhead for a digital product, to hundreds of dollars to do a physical product. It's quite the pickle.
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BigMike56 11 years ago

Tina Golden, I'll say this, if it works on the other two people in the same manner it did for me, then i will be confident in going forward with it. My body was 80% covered in scales - 80 PERCENT! And this method knocked it out. But yet, this IS my first venture at doing something like this.

What would you suggest?
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