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Selling marketing solutions to gyms

by innovator1
6 replies
Hi everyone,

Have you tried to sell marketing solutions to gyms in United States? How would you do it without actually walking in each gym? What is the best strategy?

There are many phone numbers in review sites like yelp, but I think people who answers are not decision makers. Who are decision makers at gyms and how to get to them?

Do you know how much average gym spends on marketing? Do gyms have a real problem to attract more people? Or is it not that important for them?
#gyms #marketing #selling #solutions
  • Profile picture of the author Trevor M
    Just like any other business, gyms need customers. So there is a market there to offer your services to.

    What are you intending to offer them?

    I recommend you head over to the Offline Marketing Discussions section of WF and have a look around.

    You're sure to find many gems of information about selling to offline businesses.

    Good luck.

    - Trevor
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    • Profile picture of the author Dustin Lyle
      yeah man, Id move the post over to the offline marketing section..

      But to quickly answer your question...


      Outsourced phone solicitation-- For appointments and sale warming.




      At the rate of way less than gas and time, A hired gun so to speak, makes contact, pre sells the service and sets the appointment... Closing the sale is an option as well if you have your payment process on the up and up..

      Then you know your spending your time at gyms that already confirmed they are in the market or atleast open to hear more.. And that my friend is how you wast 0 time.


      Dustin Lyle
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  • Profile picture of the author Rob Whisonant
    Well I am a personal trainer and I am going to give you a dirty little secret about "MOST" gyms in the US... Have heard the same from trainers in the UK....

    The business plan is to sell as many loan style memberships as they can... Then sell the paper to high interest loan companies for a discount.

    Then do their best to get people to not come to the gym. Get them to lose interest to make room for more suckers.

    It's sad but true. The gym market is a racket for the most part.

    Now don't get me wrong... SOME gyms actually respect their members... But most do not.

    It's a... sell them and lock them in a multi year membership they can't get out without hurting their credit rating and move to the next victim.

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    Rob Whisonant
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    • Profile picture of the author Dustin Lyle
      Originally Posted by Rob Whisonant View Post


      It's a... sell them and lock them in a multi year membership they can't get out without hurting their credit rating and move to the next victim.

      Re's
      Rob Whisonant


      Same thing with cable/internet companies as well as Chain-store tanning salons and cell phone carriers<---in the US anyway)
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    • Profile picture of the author ExRat
      Hi Rob/Dustin,

      Originally Posted by Rob Whisonant View Post

      Well I am a personal trainer and I am going to give you a dirty little secret about "MOST" gyms in the US... Have heard the same from trainers in the UK....

      The business plan is to sell as many loan style memberships as they can... Then sell the paper to high interest loan companies for a discount.

      Then do their best to get people to not come to the gym. Get them to lose interest to make room for more suckers.

      It's sad but true. The gym market is a racket for the most part.

      Now don't get me wrong... SOME gyms actually respect their members... But most do not.

      It's a... sell them and lock them in a multi year membership they can't get out without hurting their credit rating and move to the next victim.
      Originally Posted by Dustin Lyle View Post

      Same thing with cable/internet companies as well as Chain-store tanning salons and cell phone carriers<---in the US anyway)
      Spot on and I would also note that it's refreshing to see people around who both 'get it' and tell it like it is.

      It's the latest craze, don't you know - debt bubble creation.

      Soon to be popping in a town near you

      Noticed all of the retirees 'studying' for uni degrees recently? Apparently, you can 'take it with you'.
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      Roger Davis
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    • Profile picture of the author John Romaine
      Originally Posted by Rob Whisonant View Post

      Well I am a personal trainer and I am going to give you a dirty little secret about "MOST" gyms in the US... Have heard the same from trainers in the UK....

      The business plan is to sell as many loan style memberships as they can... Then sell the paper to high interest loan companies for a discount.

      Then do their best to get people to not come to the gym. Get them to lose interest to make room for more suckers.

      It's sad but true. The gym market is a racket for the most part.

      Now don't get me wrong... SOME gyms actually respect their members... But most do not.

      It's a... sell them and lock them in a multi year membership they can't get out without hurting their credit rating and move to the next victim.

      Re's
      Rob Whisonant
      Sounds like the SEO industry
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