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Content Marketing Strategies for 2013?

by seocognition
16 replies
Thinking of content marketing, what strategies worked in 2012? What strategies are predicted to work in 2013?
#2013 #content #marketing #strategies
  • Profile picture of the author myob
    Increasingly, newspapers and magazines are converging online. For the content marketer, this means more opportunities than ever before for directly driving torrential floods of highly targeted traffic. However, quality writing is also more essential than ever before.

    Some excellent books covering this topic are:
    "Writer's Digest Handbook of Magazine Article Writing", by Michelle Ruberg (Editor)
    "Feature Writing for Newspapers and Magazines", by Edward Jay Friedlander and John D. Lee
    "The Elements of Style", by William Strunk
    "Turn Words Into Traffic", by Jim and Dallas Edwards (These methods work better than ever, post Panda )
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  • Profile picture of the author napoleonfirst
    The only content strategy that works is high quality content and lots of it. You need to be consistent to make Google happy.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by napoleonfirst View Post

      The only content strategy that works is high quality content and lots of it. You need to be consistent to make Google happy.
      It doesn't occur to you, then, that part of the advantage of content marketing is that it transcends Google and produces businesses that don't depend on SEO traffic? :p
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  • Profile picture of the author Steve L
    It's true, I think Google gives more weight to sites that publish on a daily basis.
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    How To Design A Website That Converts!
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  • Profile picture of the author seocognition
    Quality writing is huge these days. It's hard to find a great website copywriter. Speaking of this, here is a link to my web copywriter. They do a fantastic job for us on all of our projects.

    There so many other factors going into content marketing. Inbound marketing strategies are huge going into 2013. Personally, I think it's all about relationships. Facilitating trust is paramount to almost every conversion.
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    Visit our SEO Cog Blog.
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  • Profile picture of the author Tom101
    People should stay updated on inbound.org if they are serious about their content marketing.
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  • Profile picture of the author himanuzo
    Focus one niche and regulary update contents - high quality. And make readers love contents and return again and subscribe.
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  • Profile picture of the author khooster1
    Good content with some relevant images will definitely help the reader's reading experience. Google love this too.
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  • Profile picture of the author rich8169
    For me, tailered content for so-lo-mo (Social-Location-Mobile) is my content marketing strategy!

    Cheers!
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  • Profile picture of the author challanger
    hire professional content writer and publicize that unique content on regular basis....
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    Abdul Wahab
    Sr. Internet Marketer
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  • Profile picture of the author Epic Write
    Hi Mr. Josh McCoy,

    Is this for seo cognition? Heard about you guys.
    You can try to mix-n-match your content strategy with evergreen content.
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    • Profile picture of the author seocognition
      Originally Posted by Epic Write View Post

      Hi Mr. Josh McCoy,

      Is this for seo cognition? Heard about you guys.
      You can try to mix-n-match your content strategy with evergreen content.
      Oh you heard about us here at SEO Cognition? That's good to know. Like every resourceful marketer, I'm going to have to ask you how you heard of us …

      Thanks,
      Josh
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      Visit our SEO Cog Blog.
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  • Profile picture of the author RachelLily
    So many things to do that we forgot simple things that matter big. 1 thing is to define and answer your customer's questions. This is so easy to do, yet most of us don’t do it. Do you have a system in place to compile the questions your customers are asking and post your answers to those questions on the web? The content opportunities that spring up from customer service and sales alone can support your content marketing strategy.
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  • Profile picture of the author denysapu
    Providing real value on content for audiences.
    Packed in easy-to-understand articles, and an entertaining video.
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    Don't worry be happy!

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  • Profile picture of the author schttrj
    Originally Posted by seocognition View Post

    Thinking of content marketing, what strategies worked in 2012? What strategies are predicted to work in 2013?
    The main areas that will probably see some movement in 2013:
    1. Mobile marketing
    2. Website design
    3. Data analytics
    4. Social media
    5. Inbound marketing
    6. Local marketing

    This just scratches the surface. To know the relevant data and forecasts, check this article: Online Marketing Trends (India, 2013) | Ron's Copy-e-Writing Blog
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