Is 9% a good sales conversion in the gardening niche?
Hi everyone.
I have put together a site on growing your own food with 12 months support and the last few weeks I have gradually sent adwords traffic to it.
I started with about 1% conversion and improved it to about 9%. I changed the adtext, the leadin to the sales letter, the guarantee, added a video, switched a bonus, put a face on the support and adjusted the headline to suit the most successful ad in adwords.
Now I am struggling a little finding a reliable niche benchmark to compare the progress with. Does anyone have a good suggestion?
I have put together a site on growing your own food with 12 months support and the last few weeks I have gradually sent adwords traffic to it.
I started with about 1% conversion and improved it to about 9%. I changed the adtext, the leadin to the sales letter, the guarantee, added a video, switched a bonus, put a face on the support and adjusted the headline to suit the most successful ad in adwords.
Now I am struggling a little finding a reliable niche benchmark to compare the progress with. Does anyone have a good suggestion?
Bjarne Viken
Conversion Strategist
Skype: bjarne.viken | bjarne@scaleup.com.au | LinkedIn: http://au.linkedin.com/in/bjarneviken | http://www.scaleup.com.au | Free consultation: http://calendly.com/bjarne-viken
Bjarne Viken
Conversion Strategist
Skype: bjarne.viken | bjarne@scaleup.com.au | LinkedIn: http://au.linkedin.com/in/bjarneviken | http://www.scaleup.com.au | Free consultation: http://calendly.com/bjarne-viken