Suggestions for my business?

One thing i can tell you straight away, is that someone with anger management problems isnt going to buy an ebook for $59. You should lower the price
You may also want to add a free live chat, so that if someone has interest they'll chat to you live and then you can convince them to buy the book.

But also i think there isnt much of a market for your product. I believe majority of people with the problem will seek a psychiatrist not an online book. However loved ones may be interested in the book to help gain knowledge about the issue? Maybe change your target market to seek the loved ones who have someone with a problem. instead of the market being for the person with the problem. just my opinion

All the best

I took a look at your site and it pissed me off.

Okay, okay, cheap shot. But in all seriousness, I think that this is a hard niche to sell. You look like you're doing most things right, but people who are chronically angry...do they really want to get help? The ones that I've known have generally been angry because they think that they're right and other people are helplessly, hopelessly WRONG. Know what I'm saying? Doesn't seem like you'd get a lot of people searching for help with this one.

Your sales copy (what there is of it) needs a re-tooling.

Big time. It has zero appeal.

You'll need to spend some time learning about copywriting (salesmanship-in-print.)

Or else get a professional to write it for you.

As it stands, it's no surprise it's not selling. It's a dead duck.

Jeremy

Its not a bad niche, I would suggest building a forum community with suggestions, questions and answers, Give Inside tips and then you can promote you e-book... perhaps even a youtube video might work.. direct sell is not really an option - engagement might do you well!

Hi Craig,

First off, your site looks great - you did a really nice job. A couple of thoughts that came to my mind that you might consider testing would be:

1) Price may be too high? It seems (at least to me) that information products that are not offered in tangible format (such as a DVD, or CD etc in a case) are more difficult to sell for the prices they once commanded, unless the information is so mind blowing & comprehensive that it's worth whatever the seller wants to charge for it.

2) Possibly consider removing the tabs at the top of the page that go to other 'non-sales' pages. I realize you probably want people to check out your site, and learn more etc, but I would try to avoid having them on the sales page. If you have an SEO guy and are trying to get traffic from Google, I'm guessing that's why those menus are there, but perhaps they can be moved to the footer? Just a thought anyway.

3) Have you requested to have your sales copy reviewed in the copywriting area of the Warrior Forum? Copywriting is not my strong point, but the people in there are great at it, and very helpful. The first product I made was a really great Clickbank product that took me well over 600 hours to produce with a 102 page high quality ebook, 6 hours of streaming video instruction on how to make a website to collect leads (no techie skills required), write an e-newsletter, and setup an autoresponder. Sounded great to me - the only problem is that my sales copy sucked. The folks in the Warrior Copywriting room tore me apart, but it was what I needed to hear as they gave great advice. I'm not saying your copy is good or bad, but that you might want to have them review it and get some feedback about it as it might be another factor to consider?

Just my two cents - I think your site looks great, and wish you the best after all the hard work you've done!

Randall

I feel there are somethings that are strange.

You say you been working on this for about a year. You must of just put your site on Alexa ranking or you are doing something wrong.

You are at 1,800,000 in ranking which is horrible. I could get a site to 700,000 in a week or two.

What kind of daily traffic are you getting? What size is your list? What kind of follow up messages do you have? Need a few more details to give you a good helping hand.

Its not only about looks. A good marketer can make sales with looks being unattractive. Have you ever tried to make just a squeeze page with a free product and your newsletter. Then market your paid product through emails to your sales page?

In the end, some more details are needed to give you accurate help.

Maybe you could fine-tune to a specific audience? Such as a specific circumstance where your ideal buyer goofed?

A few that come to mind:

Road Rage - work with police as a course for offenders?
Temper Tantrums - work with schools for teenage angst?
Dating Disasters - dating's a big topic generally and might open minds?
Work Wrath - work with human resources?
Sports Storms - work with sports teams?

you should change your overall keywords. yes keep anger management but no one is searching for mindfulness anger management.

i think you should scrap the direct sales and make a content site.
have articles and videos about anger management and around the main content put links to your ebook, amazon relative links, adsense, so on and so forth.

Hi everyone, thanks so much for all your help!! I feel fortunate to be here, and have a great set of suggestions to get moving with. Here is a response to each of you individually:

zxboss. I'll revisit the price. That makes sense, and probably lowering it will make a difference. I haven't considered live chat, it's not something my schedule would allow.

I think you may be right about the market, and it might be true that people wouldn't seek help in an ebook. Great suggestion about the loved ones, something for me to think about…

Sushiman1111,
Your point about the niche is well taken. I often think this is the core issue I'm facing. I think the vast majority of angry people don't realize they have a problem, and those that do have no concept of doing something about it. Yet there are those who eventually see the light, and they see they need help. Some of those will be attracted to my product. I just don't know how many that is, and so far I haven't been able to narrow down my efforts to reach this group.


TrustedCopy,
I appreciate your frankness very much. Believe it not, a lot of energy went into the copy. And the stuff at the top of the page in the image was put together by a pro. But still I can see I need a major upgrade to my copy. I'm on it now, thanks for the nudge.

franktwin,
Thanks for your suggestions. Actually I tried having a forum when I first launched the site couple years ago, but my traffic wasn't high enough and the timing wasn't right. But I'll consider it again, maybe it could work now. I tried a youtube video, but I don't have the on screen appeal to make it work.

Thanks for your suggestion KnockYourBlogOff. Mindfulness is my brand, so it's not an option to change it now. Actually it's been change three times, and the current is finally IT, for better or worse…

Randall,

1. zxboss suggested the price issue too, I think you are both probably right, am going to drop the price to 29.00, which seems to be more market range, with the 2 hours audio included.

2. I had considered removing the tabs at the top before but ended up not. But I think I'm going to do it now based on your suggestion. It might help keep the site visitors where I need them to be to make a sale.

3. Thanks for your suggestion on the copy, which was also mentioned by TrustedCopy. I just checked out the copywriting forum, which looks like a great resource, I'm on it!

adsassist. I appreciate your probing further. I don't know why my alexa ranking is so poor, I haven't looked at that for a long time. My site gets between 80-150 visitors per day. With the google panda updates, I dropped from page 5 in the search rankings for "anger management" to page 80 or some crazy thing. I've got three hundred people on my newsletter list, and most people don't opt out, I have an extremely high rate of people staying signed up, as the content of the newsletters is helpful, but I also make a pitch for the product with every newsletter instalment.


cynthiaSEL, thanks these are fantastic keyword suggestions, much appreciated.

realc4ever, thanks for your advice. Based on a lot of advice and research I recently moved in the opposite direction, from a content site to a direct sales site.

If I were you I would do the following one:

Break down the ebook into two or three parts.

Publish it on Kindle (obviously that way you cannot sell it on your website), for $0.99 as a start each piece. Later if your ebooks are ranking quite well than I would raise the price $2.99 - $4.99. But you should test the price changes yourself.

It is important that it has to be a series. The first one should be promoted using the method, which Amazon provides to every publisher (5 day free during a 90 day period).

The website would be a support for your ebook - you should give value in free related stuff there. Also as an additional "money makeing method" you should promote related products, services as an affiliate.

I looked at the your website. It is good looking and professional. I do agree with other posters that it may be priced to high. Also, I think you need a good attention grabber at the start of the page. I like the acronym A.I.D.A for sales pages: Attention - Interest - Desire - Action.

My suggestion is test the price point at various levels. Test various attention grabbing headlines. Or perhaps hire a salespage copywriter at fiverr.

Just thinking out loud here. But I would assume (not knowing anything about this niche at all) that many of those in need of anger management counseling were probably "encouraged" to seek help from somebody else.

Family, friends, employers, and possibly law enforcement? I'm thinking a guide or course that could teach those folks how to handle the angry person in their life might be worth offering.

You could also pitch online universities on the idea of adding your course to their curriculum and corporations on using your course as a part of their annual sensitivity training for employees.

Another idea would be to personalize your anger managment courses. Anger management for law enforcement, anger management for elementary school principals, etc. Then, just target market the appropriate industry.

Anyway, just a few ideas for you ...

some suggestions:
1. Video Testimonials
2. Don't use blue colour font.
3. Have the most interesting parts featured above the line
4. Use a proper Salespage. There are too many distractions using a website
5. Be sensitive to the pricing. $59 is too high especially you are not an expert in this field.
6. have a irresistible offer to get viewers to subscribe. can slowly upsell them later on.

hope these helps!!

I agree with what the other warriors are saying.

The front-end price point is way to high. You need to build a funnel and first offer a lower end product for $9.95-$19.95.

It's likely that you'll lose money on the front end which is normal. Once you have a buyers list you can work on building the back end a hopefully a profit.

Hope this helps

Brandon

When you identify a niche for a product first check for traffic, then check how much competition you face and then decide whether to make a new product. I think you have followed the process the other way round.