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Acceptable or Average Unsub rate per mailing?

by Dustin Lyle
3 replies
For those that send affiliate offers or just
sales offers in general..

What are you guys/gals seeing as far
as unsubscribe rates?

Heck, Whats are you guys seeing on
average when it comes to opens, clicks,
and sales conversions?

I know I see published numbers, but no real
dialogue from the masses concerning the
"industry standard"....

So what are YOU seeing?
#acceptable #average #mailing #rate #unsub
  • Profile picture of the author Ilse
    As I can speak only for myself: 12 unsubscribers/mailing (9000 subscribers)
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    • Profile picture of the author Shaun OReilly
      I focus more on sales conversion rates rather than
      unsubscribe rates.

      In fact, aiming for LOW unsubscribe rates can be bad
      for your list.

      I prefer to put out strong messages that get a response
      - whether that be sales, interaction or unsubscribes.

      Dedicated to mutual success,

      Shaun
      Signature

      .

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      • Profile picture of the author Dustin Lyle
        Originally Posted by Shaun OReilly View Post


        I prefer to put out strong messages that get a response
        - whether that be sales, interaction or unsubscribes.


        Shaun
        Great angle! I'll take that advice!
        Signature

        Welcome to The Mind Of Dustin Lyle

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