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Do you have a review blog? Potential changes in US liability law.

by MizzCindy
4 replies
Greetings warriors!

Just thought I would bring this to everone's attention - especially those of you who use a review type model for selling (this won't just affect 'mommy' blogs). There are some proposed changes in liability that may affect you/your business. This is something to keep an eye on for now.

Link: Parenting Blogs May Be Held Liable for Product Reviews - ABC News

Cindy
#blog #law #liability #potential #review
  • Profile picture of the author creativeblogger
    "But the concern is about those instances when [testimonials] are delivered and it is not made obvious that it's an advertisement for a company."

    Sponsored Ads generally need to be identified as such already, so as long as bloggers continue to state explicitly which of their review Ads were sponsored, there shouldn't be a problem?
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    • Profile picture of the author MizzCindy
      Originally Posted by creativeblogger View Post

      "But the concern is about those instances when [testimonials] are delivered and it is not made obvious that it's an advertisement for a company."

      Sponsored Ads generally need to be identified as such already, so as long as bloggers continue to state explicitly which of their review Ads were sponsored, there shouldn't be a problem?
      Well, honestly it'll depend on how the FTC comes down on the issue. At any rate, anyone who has a review blog of any sort needs to be aware of what's happening with this as it could impact their business model.

      @James - you're right. It could be tricky. Nothing to stop folks from marketing (IMO), but definitely worth keeping an eye on.

      Cindy
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      • Profile picture of the author sarasayshi
        I don't understand really what the difference is between blogging about a product whether it be ranting or raving would be. As long as it was an honest review and not merely for a sale.If I truly don't like a product, I don't endorse it. I also add in the good and bad on a product.

        I hope this law doesn't go through.
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  • Profile picture of the author James Seward
    Hmm this is tricky... Thanks for sharing...
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