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Sort of a RANT, but more a QUESTION...

by XponentSYS
10 replies
I've been at this for over a decade now. In fact, the last time I've had any sort of "job" was back in 2002. Since then, I've been selling "information products" in all sorts of markets (to include this one) both ONLINE as well as OFFLINE (direct mail mostly).

I like to think that when it comes to playing the game, I've got things pretty well figured out. Sure, I don't know it all. Nobody does. None the less though, it seems like I have my hand of cards close to my chest and more often than not, I come out ahead.

That said though, there's ONE THING I feel eludes me and maybe you guys can help.

I see (like all the time) people selling "MMO" stuff and in their sales letters for whatever they're selling (be it a method or whatever), they go on to tell us they are "selling in other niches" but they WILL NOT say what those are.

It's as if they're guarding the nuclear launch codes or something.
That's how aggressively they can be when pushed to reveal their other projects.

Anyone else notice this?

Other than if they're LYING... what's the big deal?

Like I said, I've sold stuff (and still do) in other markets and don't really give a sh!t who knows because who CARES?

Hell, even in my sales letters and in this forum, I openly discuss anything I'm doing... and the markets I'm doing it in. That has had no adverse effect on my business. So, even given my tenure, I don't get the secrecy.

Sure I use "pen names" in markets other than this one but that's only because when I SELL my info business (which I will) my NAME isn't attached to the branding.

So Warriors, what's YOUR OPINION?

What am I missing here?
#question #rant #sort
  • Profile picture of the author Oliver Williams
    Aggression can definitely be a reflection guilt for hiding something.

    You're probably right
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    • Profile picture of the author Dustin Lyle
      Quite possibly, if someone is selling profitably in another niche, and they know your buying a product in the IM niche... That you will probably be looking for a niche of your own to "take over"... That said, they don't want to let you know that there is money in "tarot card reading kits" or wherever else they are making it..

      Maybe I just confused you.. I just confused myself.

      Everyday, competition is more and more global. The problem (for most of us) is 3rd world countries having access to the internet... And they are looking ferociously to tap into whatever/wherever they can sell something. Due to depressed economies in those countries, the people can sell on a global bases for a fraction of the needed margin of sustainability of the rest of us.

      Before you know it... "how to quilt, Kentucky style" -19.99-sold by someone in the Western World, Will be .99 - Sold by someone who ironically, doesn't speak English.

      I personally have no problem with advancement, but others' fear that the "easy" money (highly targeted niches) will be washed down the river to somewhere in North Eastern Africa.


      Just my .02
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  • Profile picture of the author Martin Avis
    I am one of those marketers who doesn't like to share his niches.

    It is not that I am hiding anything, merely that some of the niches I have spent time researching and creating content for are quite small and I don't want any more competition if I can help it.

    We have all seen people mention their successful niche in an ebook or on a forum only for the lazy masses to 'steal' the idea. Before long the niche is no longer profitable.

    I'm not talking about broad markets. To say that I am in 'Women's Health', for example, isn't a problem. But to divulge that I have discovered that marketing to women with hairy elbows is wildly profitable and that there is only one other site in the world catering to this hungry market is just begging for my golden goose to be fed to the five thousand.

    It is true that there is endless opportunity online, but equally true that the endless opportunity does not apply when your niche is fairly small and your profitablilty relies on low competition.

    In any case, the people who complain that you haven't shared the important bit by not disclosing your niche are both lazy and missing the point. If I tell people about a method I've discovered that works, I would expect them to appreciate and understand the process - and not just blindly replicate what I've done. A big part of success in making money online is learning how to discover profitable markets for yourself. So I would be happy to explain how I research and then how I monetize that research - but not the what. That's for you to uncover for yourself.
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    • Profile picture of the author Will Edwards
      Originally Posted by Martin.Avis View Post

      To say that I am in 'Women's Health', for example, isn't a problem. But to divulge that I have discovered that marketing to women with hairy elbows is wildly profitable and that there is only one other site in the world catering to this hungry market is just begging for my golden goose to be fed to the five thousand.
      Martin, after what you said, I just can't believe you revealed my niche

      ARRRRGGGHHH! (and other suitably aggressive noises)

      Will
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  • Profile picture of the author sbucciarel
    Banned
    Niches can very quickly become saturated if you go around announcing your profitable niches. Why create even more competition for yourself. I wouldn't share my niches other than the things I do that are visible, like whatever is in my signature, etc.
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  • Profile picture of the author XponentSYS
    Thanks guys. I work in the broader niches and tend to sell stuff with a broader appear so I never thought of, or had to deal with the fear of a niche becoming saturated.

    For the smaller markets, I see what your saying.

    Thanks. Makes more sense now why people would choose to "hide" their projects.
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  • Profile picture of the author Gengis
    Some people don't like to share that stuff just like they won't tell you what they earn either..
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  • Profile picture of the author owenlee
    Most of them are showing and selling how the methods works etc but not the market or niche they are in...so i guess is fine..

    If the products is price higher, they might show a few niche that works well for them..
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  • Profile picture of the author seobro
    Most niches are already over saturated as is. People, finding a good niche is like panning for gold in some ways. I dig through a ton of mud to find a few nuggets and most are just a flash in the pan.
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  • Profile picture of the author SurrealPSD
    So glad Im in the Photoshop niche.. No chance of newbs coming in and blagging their way through that one 8-)
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