The process goes like this: If the they don't buy this, they'll get transferred to this, it they buy this, they'll get offered this, if they pass on that, they'll get a downsale on this, if the buy that, they'll get a offer for this.......and on and on.
Is this called "Jump through hoops" marketing?
I wonder if it's a ego trip more than anything. Or is it, everyone else is doing it, so it must be working, so I'll follow along and do it too, even if it doesn't make any sense.
What are your thoughts?