I have never thought of doing this, but...
out of curiosity, I want to compare my
marketing knowledge with the rest of
the forum and see if I am just an immediate
or even beginner marketer comparing to
the world. Or above.
Anyway, before I give away my marketing
strategies and tactics, let me introduce
a little about myself.
I had been an offline marketer, consulting
with local businesses (Marketing Consultant)
for about 3 years before I moved online.
I run a few niches, health, dating, martial
arts...and am only currently starting to
get into the money making niche.
Anyway, here's are the few things I had
personally used in my niches. Over the
years, I have written a ship load of notes
on money making tactics, they fit into
a whole book, thus it is impossible to
write everything down in one thread post,
but here's are a few. And hopefully, if
I can generate good discussion, more of
these personal tactics will be on the way.
Tactic 1. What type of FREE report should you give away?
Should you give away a solution-oriented report or a
problem-oriented one? In other words, should you give
away a report that says "5 ways you can use to exponentially
grow your business"? Or one that says: "How to avoid the
5 fatal mistakes 99% (or most) of start-up Internet Business
While giving away something in order to get in opt-in is
almost always better than giving away nothing at all.
But I would normally say it is better to give away the
Problem-Oriented report than the solution-oriented.
Reason: When you give away a solution-oriented report,
the person may be able to have to taste of your expertise
in your field thus generate trust & credibility that will make
them more inclined to buy from you instead of your competition
IF they would decide to buy. Notice I put an emphasize on
the IF, it is because merely giving your customers solution
doesn't compel them into the "buying mentality" enough.
On the other hand, if you give them problem-oriented
report THEN tell them the solutions can be found in
You are compelling your customer to buy now by using
the principle of curiosity.
This tactic has been applied in the Martial Arts niche.
Other niches may fare better or less effective.
Tactic 2. How to collect RAVING testimonials with a normal (inferior) quality product.
In the past, I have seen bad quality products receiving raving
testimonials, I felt like I've duped, at the same time, I was
amazed at how they did it. So after some thoughts, I tried
this with a free bonus report I give away, and in return asking
only for the feedback of the bonus report, not the main product
which the customers had paid, and it worked.
Warning: I wouldn't personally suggest you to use this tactic,
rather, I am demonstrating it here, as a way to caution to
be aware, and don't make your buying decisions based on
the testimonials you read on their sales page.
It's really simple, this is how you do it. I've come to realized
that the people that will be thrilled by your product/service
the most, are those ones that are inexperienced in that
particular field. That's right! People would easily be very
impressed if they are new to a topic. Think about the
first you got hold on a marketing book, were you impressed
by some tactic and would give a raving testimonial to that
product owner with tactics that you now would consider
If you sell enough units of a normal quality product,
and for every unit you sell, you pro-actively ask for
customer testimonials. Out of a hundred customers,
you may receive 50 complaints saying you are a
crook of hyping up your product in the sales letter,
40 so-so comment, and 10 raving testimonials, and
then what do you do? You only selectively put
the 10 ravings up your site, which is 100% genuine
testimonials and keep the other 90 under the table.
I have never done this personally as I understand
the importance of back-end marketing and strive
to develop a high quality product, but I have been
duped many times, I am sure you have too, and
the main reason I was duped are due to the raving
testimonials, so this is a reminder for you to NEVER
base your buying decision on testimonials again.
Tactic 3. How to make more sales with hidden bonuses.
Over-Deliver to your customers with hidden bonuses,
then at the end of the extra bonus, make an offer
of your other products or recommend someone elses.
(Note: To generate maximum impact with this tactic,
the product you offer at the end of the extra bonus
must be relevant to either the bonus or the original
product that the customers had purchased.)