New member intro + question about sales page not converting

Try a better PPC service. Consider Google Adwords or Bing Ads. Your site looks straight, just start driving some targeted traffic to it. The more of it you get, the more money you will make. Consider free marketing also. It works.

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Matt011

11 years ago

Originally Posted by Randall Magwood

Try a better PPC service. Consider Google Adwords or Bing Ads. Your site looks straight, just start driving some targeted traffic to it. The more of it you get, the more money you will make. Consider free marketing also. It works.

Thanks for the advice. I tried adwords but for some reason they suspended my account with no warning and no explanation of what was wrong with my ad or my sales page. I sent an email to ask why and am waiting on them to get back to me.

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Matt011

11 years ago

I forgot to add - I wrote the copy myself and it was my first time ever writing copy. Although it's not the best, I don't think it's terrible. But the results are terrible, so obviously something needs to change in a big way.

Suggestions?

Thanks
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Edk

11 years ago

On Adwords, I've found they're a law onto themselves and I'm not the only one of that viewpoint! Anyway, I must say Boy, does that header grab me. That's not to say it'll be great for sales. Sometimes when a header is better aesthically it converts really poorly. But the other thing that really took my attention is that you have the first image on the right hand side. I find that really really awkward. It makes me not want to read the copy at all. In fact I didn't read it. But please note I've told you of 2 things that took my attention. As a stable rule only ever change ONE thing at a time when you're testing what works and what doesn't. I'd say change the position of the first image on the page. Place it at the left and see how that affects matters. Good luck.

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Matt011

11 years ago

Originally Posted by Edk

On Adwords, I've found they're a law onto themselves and I'm not the only one of that viewpoint! Anyway, I must say Boy, does that header grab me. That's not to say it'll be great for sales. Sometimes when a header is better aesthically it converts really poorly. But the other thing that really took my attention is that you have the first image on the right hand side. I find that really really awkward. It makes me not want to read the copy at all. In fact I didn't read it. But please note I've told you of 2 things that took my attention. As a stable rule only ever change ONE thing at a time when you're testing what works and what doesn't. I'd say change the position of the first image on the page. Place it at the left and see how that affects matters. Good luck.

Thanks for the suggestions! I will definitely take those into account and split test them.

Thanks

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begin2win

11 years ago

Well, I'm new at affiliate marketing, but have been active in mlm for many years.
I think you have a good page, BUT, you do not have a squeeze page to collect your leads/potential buyers/future customers.

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1 reply

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Matt011

11 years ago

Originally Posted by begin2win

Well, I'm new at affiliate marketing, but have been active in mlm for many years.
I think you have a good page, BUT, you do not have a squeeze page to collect your leads/potential buyers/future customers.

I was told that if I am going to have affiliates promote this (which is the plan once I've fixed my non-conversion problem), I shouldn't have a squeeze page because there's no way they would get paid. When they buy (IF they buy), I receive their email address, which I am going to add to my aweber list manually until I can redesign the flow of the site to add more features (list building and such.)

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Sue McDonald

11 years ago

I would never consider signing up for something like this. When you are paying for ads, I sincerely hope you are making sure that the demographics are for your own country only.
Not everyone wants to try real estate. Maybe you are having trouble selling the course because people are skeptical.

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Matt011

11 years ago

Originally Posted by Sue McDonald

I would never consider signing up for something like this. When you are paying for ads, I sincerely hope you are making sure that the demographics are for your own country only.
Not everyone wants to try real estate. Maybe you are having trouble selling the course because people are skeptical.

Of course you wouldn't sign up- you're not in the group of people targeted by my ads!

I am targeting people in the United States ages 18+ who have a real estate affiliation of some sort on facebook.

Do you have any suggestions on how I can improve the conversions?

Thanks

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nicholasb

11 years ago

I wouldn't expect sales after only 9 clicks. a thousand clicks is a good test number, you still have a ways to go before you know how well your page is converting, but I know one thing for sure you will want to get a .com over a .info if you want to look more professional and gain more trust.

It doesn't look good selling make money related info with the cheapest domain they have

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Matt011

11 years ago

Originally Posted by nicholasb

I wouldn't expect sales after only 9 clicks. a thousand clicks is a good test number, you still have a ways to go before you know how well your page is converting, but I know one thing for sure you will want to get a .com over a .info if you want to look more professional and gain more trust.

It doesn't look good selling make money related info with the cheapest domain they have

I guess that now the conversation turns into "how to generate more clicks", but that's something I can research on my own. I don't need to waste the time of the members here by asking that.

The last question I have as far as this thread goes is: is my sales page decent enough to spend more money testing traffic on, or is it a train wreck? Are there any HUGE changes I need to make, or is it just time to start split testing?

Thanks to everyone for the input, it is GREATLY appreciated!

-Matt

Thanks

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ezza17

11 years ago

Originally Posted by Matt011

Hi everyone,

I created a sales page to test a product I had in mind. I paid for 97 facebook ad clicks which gave me 7 clicks on the BUY NOW button on my sales page. (It displayed "OUT OF STOCK" when clicked - I didn't take anyone's money of course, since I was just testing the sales page.) Based on that positive information, I created the product and bought more facebook ads to drive traffic to the sales page so I could start making real sales. I paid for 57 ad clicks and got 9 unique clicks on the BUY NOW button, but NO SALES! What am I doing wrong? I'm guessing that people are clicking on my BUY NOW button just to see what the price is. Do I need to update my sales page, or take a completely different approach, or what? (You can view the sales page at 30daystorealestatecash.info.)

Thanks, and I hope everyone is having a wonderful and profitable 2013 so far!

-Matt

Hi Matt,

A few comments to get you started:

1) 97 (or 57) clicks is not enough to get traction for a landing page like this.

At least not on Facebook, where most people are NOT looking to buy.

As someone said, 1000 clicks would be a lot closer to the mark, but I think at the end of the day, you would still find it would fail to make a profit (or even break even).

2) Even assuming you could persuade Google to unban your AdWords account (HIGHLY unlikely), this is exactly the sort of landing page/offer they do not want on AdWords.

It smacks of get rich quick (GRQ) and they hate that sort of stuff. There's a whole section in their terms & conditions about GRQ (and many other products) you can read about here:

User safety - Advertising Policies Help

To quote just the first 2 paragraphs, read this:

"This comprehensive policy was developed to help protect users from ads, websites, and businesses that appear to be generally deceptive or misleading, and/or violate our AdWords Terms and Conditions. Google AdWords requires that advertisers provide transparency into the business and product that's being promoted. Google also requires that advertisers set realistic expectations about what their products and services can do for their users."

Even if your product ISN'T GRQ, if it has the APPEARANCE of this, you will get slapped!

Seriously, after nearly 8 yrs as a full time professional AdWords consultant, I've realised there's a HEAP more money in using adwords to advertise "real" products & services rather than GRQ/unscientifically proven health products.

Plumbers, electricians, real estate agents, car dealers, etc will rarely have a problem using AdWords to generate legitimate sales leads, whereas the kinds of products that many warriors sell or promote will never be successful on AdWords. Harsh reality but true.

3) That long form sales letter of yours looks nice, but it's just trying to slam viewers into buying. I equate that to a guy going on a first date with a woman he does not know, trying to get her to have sex with him 30 secs after meeting her & saying hello.

It's not going to happen AND he's likely to get slapped hard into the bargain.

You need to warm them up, generate trust, and not pitch them hard on your product so fast.

Cull the long sales letter and use a QUALITY video that educates the viewer with no expectation that they have to buy straight away.

I don't have the time to write that entire process up for you, but there are plenty of examples out there on how to do this. Andy Jenkins is very good at this, as is Eben Pagan, just for 2 suggestions.

4) If your course is on DVD, try selling it on Ebay & Amazon, but clean up the hard sell still. Be more open and transparent with the potential buyer as to what the course is and offers. Give a few sample clips and info from the course. If the course really is great quality and not pie in the sky GRQ, then get some independent authority figures to recommend it.

In other words, provide HEAPS of proof that it is an awesome product AND that it will work. Also build HEAPS of trust.

MOST advertisers fail miserably at doing this, hence their advertising results suck!

5) If you can turn the content into a book, also publish on Amazon via the Kindle ebook program & createspace.com - their physical book publishing arm.

If it sells on Amazon, that will provide a heap of proof and trust for potential buyers.

BTW, if the content is PLR & hasn't been massively changed, forget it. Amazon will not let you publish it, especially on Kindle.

6) On the subject of building trust & how best to target your ideal buyers, you might get some value out of this blog post I wrote:

How To Sell Anything, or Why Didn't My Product Sell? | Small Business Marketing TV

7) If anyone reading this thinks this is all very unfair (especially from google's front), consider the alternatives. If you start a retail business, you'll need $50-$100K minimum up front + the cost of stock + staff wages + insurances + advertising costs ++++++

Most warriors freak out (not aimed at you Matt, just a general observation) at having to spend even $10 on any sort of advertising or promotion, yet expect to make big bucks.

The numbers just don't add up, but they feel hard done by regardless of the realities of life & business, etc.

8) Ignoring the unsuitability of AdWords, there are LOTS of alternative sources of paid online advertising (including 2nd tier PPC, PPV, CPV, Media buys, facebook advertising, twitter advertising, etc) that you could experiment with that are easier to use than AdWords. Note that doesn't mean the quality of the traffic is as good (not often), but with less restrictions and rules, you might have a chance to get some success through sheer volume of traffic over time.

All the best Matt. Hope this helps.

Eran

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Eran Malloch
Google AdWords Specialist - How To Get More Customers

AdWords Consulting & Coaching for Entrepreneurs & Small Business Owners

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ezza17

11 years ago

One other thing I forgot to mention Matt, was that your landing page gives NO INDICATION who is teaching the course, what their qualifications are, and why the reader should trust them.

You mention yourself in the first person a lot ('I') but when talking about the course, you keep saying 'we'

Who is WE? For that matter, who are YOU?

These things ARE stopping people from buying. If you don't fix them, people will never buy.

End of story.

Thanks
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Eran Malloch
Google AdWords Specialist - How To Get More Customers

AdWords Consulting & Coaching for Entrepreneurs & Small Business Owners

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Matt011

11 years ago

Wow, thanks for the AMAZING POST! What you wrote really sheds a lot of light on what I'm doing wrong. Thank you so much for the input.

The more time I spend on this forum, the more I learn about how much I don't know... but I'll get there!

Thanks to everyone who commented.

Thanks
1 reply

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ezza17

11 years ago

Originally Posted by Matt011

Wow, thanks for the AMAZING POST! What you wrote really sheds a lot of light on what I'm doing wrong. Thank you so much for the input.

The more time I spend on this forum, the more I learn about how much I don't know... but I'll get there!

Thanks to everyone who commented.

You're welcome. I look forward to seeing the new, revamped sales page once you implement these things :-)

Thanks

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Eran Malloch
Google AdWords Specialist - How To Get More Customers

AdWords Consulting & Coaching for Entrepreneurs & Small Business Owners

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khooster1

11 years ago

You need to brand your product.
Who is the author/ presenter? A photo of the man himself will be great.

The text is too small. You only have 5 sec before your visitors bounce off.
Use strong headline to catch their attention.

You can explain the content for each video.

Add a special bonus to the video series.. This bonus is a one that can't be purchased. Only the 1st 50 visitors will get it,
It is important to have a call-to-action sale pages

Thanks

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New member intro + question about sales page not converting

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