I'm hearing that video on a squeeze page increases conversion. But, I cannot have video/audio/pop-ups on my landing page. Which option do you think would convert best? Or what would you recommend that's better than this?
1. traffic goes to LP that with great copywriting and asks for name/email here, then takes to download page. (less steps but no video in the chain to increase conversion)
2. traffic goes to LP that with great copywriting and says click here to watch free 1 minute "setup" video, then takes them to the squeeze page where they watch the brief video, then give name/email to get free product. (giving more info and letting them see the book/videos they will get, building repore and using video to increase conversion)
lesser of 2 evils: with 1 there are less steps but might lose some at the very beginning. With 2 there are more steps but hopefully the content that they receive up front will get a better conversion.
what do you think?