Jeff Paul Infomercials...is he kidding?

[xlfutur1]

I owe alot to Jeff Paul...back in 1995 I stumbled across his full page "underwear" ad selling his $29 book on mail order. It was a first for me on many fronts...full page killer copy ad, going for the low priced offer, then getting multiple sales letters for the $295 course (which I bought on the 3rd letter), and seeing the whole "backend" process unfold. This led to Dan kennedy's stuff, then Jay Abraham, Gary Halbert, etc. Since ordering Jeff's book I have since become a student of direct marketing.

With that being said...the other night I saw Jeff's latest deal on an informercial. Its a "course" on internet marketing and I couldn't believe how cheesy and fake it was. You'd have to be a total idiot to believe the "testimonials" in this thing. "This guy went from bankruptcy to making $30,000 per week in just 2 months"...blah blah blah. Even Jeff was not believable, and he is usually totally down to earth.

Has anyone seen this and have any knowledge of how successful it is and what the product is like?

He must be spending a fortune on these TV spots, but I have a feeling he must be making money because I have seen them run more than once. I was shocked at the level of hype though, especially for him.

[Michael Oksa]

Hmmm....

Not shocked at all. I don't think I've seen the infomercial, but there are a few reasons why it might be doing welll.

1. Infomercials typically run late at night - when people's defenses aren't as strong.

2. The majority of people have NO CLUE about how to make money online, but...

3. They know there's money to be made on that "internets thing", so...

4. They hear a sales pitch late at night about how to make money online and it's as if they're hypnotized into action.

Maybe that's why he's more down to earth, it helps maintain the trance on viewers.



You may not have to be a total idiot to believe the infomercial, just unaware of the truth about how to make money online.

All the best,
Michael

[xlfutur1]

Originally Posted by Michael Oksa

Hmmm....

Not shocked at all. I don't think I've seen the infomercial, but there are a few reasons why it might be doing welll.

1. Infomercials typically run late at night - when people's defenses aren't as strong.

2. The majority of people have NO CLUE about how to make money online, but...

3. They know there's money to be made on that "internets thing", so...

4. They hear a sales pitch late at night about how to make money online and it's as if they're hypnotized into action.

Maybe that's why he's more down to earth, it helps maintain the trance on viewers.



You may not have to be a total idiot to believe the infomercial, just unaware of the truth about how to make money online.

All the best,
Michael

Yes, I agree, and it seems to be targeted at total newbies, which is most of population I guess. He gives away what he calls "money making websites" that churn out cash 24/7. I'm assuming they are just templates with a couple of niche affiliate offers or maybe adsense thrown on them. So much is left out though. I could see how people would get this thing and still have no idea what to do. I would think a newbie would be more confused after getting his stuff than before. But that's probably where the $2000 backend offer of "we'll do it for you" kicks in.

[Mike Hill]

When someone watches an infomercial for making money they are looking for that one word that will hook them. Once they hear that one word that convinces them, they spend the rest of the time dreaming of what it could be like if only half of it were true.

People who are desperate and looking for a way out of a jam will go for it.

Ever have a lottery ticket for a huge jackpot and went to bed dreaming of what you could do with the money and all the people you could help out in your family.

Then you'd not go and check out the ticket right away because you didn't want to loose that good feeling you have just from dreaming about what you could do with the cash.

Hey, we've all been there...

Same thing with an infomercial. Right there in your living room... all alone, spouse is in bed and you are dreaming of what it could be like if you just went ahead and tried it. Imagine the good feeling you would have if your spouse couldn't stop talking about the success you found and even helped you with it.

Man, imagine how much money you could make...

See what I mean?

In a lot of households right now for the average person the talk is probably about MONEY... The desire to have more of it, pay your bills on time, go for nice dinners out and get your spouse off your back so you can both be happy again will persuade a lot of people into ordering it.

Mike Hill

[Loren Woirhaye]

I read recently that in the two hours before we go to bed
our defenses are down - way down... so for people who
are trying to lose weight it can be not so tough to be
disciplined... until it gets late and the brain gets impulsive.

Same thing with late-night infomercials I reckon.

[Mike Hill]

Originally Posted by Loren Woirhaye

I read recently that in the two hours before we go to bed
our defenses are down - way down... so for people who
are trying to lose weight it can be not so tough to be
disciplined... until it gets late and the brain gets impulsive.

Same thing with late-night infomercials I reckon.

Wow, that's interesting... that's when I get my best ideas - when I'm tired and about to hit the sack. Then I get sudden impulses on killer ideas I have to write down so I won't forget them. I'm going to have to look into that a little further.

Mike Hill

[Robert_Rand]

Originally Posted by xlfutur1

I owe alot to Jeff Paul...back in 1995 I stumbled across his full page "underwear" ad selling his $29 book on mail order. It was a first for me on many fronts...full page killer copy ad, going for the low priced offer, then getting multiple sales letters for the $295 course (which I bought on the 3rd letter), and seeing the whole "backend" process unfold. This led to Dan kennedy's stuff, then Jay Abraham, Gary Halbert, etc. Since ordering Jeff's book I have since become a student of direct marketing.

With that being said...the other night I saw Jeff's latest deal on an informercial. Its a "course" on internet marketing and I couldn't believe how cheesy and fake it was. You'd have to be a total idiot to believe the "testimonials" in this thing. "This guy went from bankruptcy to making $30,000 per week in just 2 months"...blah blah blah. Even Jeff was not believable, and he is usually totally down to earth.

Has anyone seen this and have any knowledge of how successful it is and what the product is like?

He must be spending a fortune on these TV spots, but I have a feeling he must be making money because I have seen them run more than once. I was shocked at the level of hype though, especially for him.

I think you described that exceptionally well.

I was wondering the same thing lol

I was dissapointed when he said he went from flat broke to rich b/c of the internet, when the reality is his breakthrough came from selling to Financial Planners through Direct Mail.

I'm still a fan of his as I think he's a a great marketer but again, I was a little dissapointed as I don't think it was necessary.

I also completely agree with you - way too fake and way too much hype. I would keep the hot girls, big numbers (assuming they are accurate) and all the rest but the tone of voice that they used was so freakin silly. I sincerely believe that if he spoke like himself (you know typical Jeff Paul "I don't have to wear ties.." etc etc) he would have resonated with more people.

At the end of the day though - in terms of response - it's better to err on the side of hype than conservative and I think it still does a good job of converting the lottery ticket mentality. Heck, after watching that I bet he makes a TON of sales just off of sheer curiosity!

[Loren Woirhaye]

Yeah Mike - our critical filters come down when we are tired - it
can work to our benefit and detriment, depending on what kind
of habits we condition ourselves to drop into when we tire.

[paularad]

I'm sure he is making a lot of money with these infomercials, but he won't be getting mine. The cheesy salesmanship and girls with lots of cleavage are a big turn-off to me, and I'm sure they are to many other women.

[Mike Hill]

Originally Posted by Loren Woirhaye

Yeah Mike - our critical filters come down when we are tired - it
can work to our benefit and detriment, depending on what kind
of habits we condition ourselves to drop into when we tire.

There we go... I work like 18 hours a day and when I get the groove on I end up staying up even later to write some more, shoot some video and all that jazz.

I'll have to make more of a conscious effort to always be tired

Now that I know were my half brain ideas that work come from I'll have to see if I can duplicate that at a more respectable hour.

Mike Hill

[xlfutur1]

Originally Posted by Robert_Rand

I think you described that exceptionally well.

I was wondering the same thing lol

I was dissapointed when he said he went from flat broke to rich b/c of the internet, when the reality is his breakthrough came from selling to Financial Planners through Direct Mail.

I'm still a fan of his as I think he's a a great marketer but again, I was a little dissapointed as I don't think it was necessary.

I also completely agree with you - way too fake and way too much hype. I would keep the hot girls, big numbers (assuming they are accurate) and all the rest but the tone of voice that they used was so freakin silly. I sincerely believe that if he spoke like himself (you know typical Jeff Paul "I don't have to wear ties.." etc etc) he would have resonated with more people.

At the end of the day though - in terms of response - it's better to err on the side of hype than conservative and I think it still does a good job of converting the lottery ticket mentality. Heck, after watching that I bet he makes a TON of sales just off of sheer curiosity!

I was wondering if anyone saw the same thing I did. I can't imagine him liking the way he sounds when he watches himself on that infomercial, he just seems way out of character. But if it works, more power to him. I personally like the old down to earth Jeff.

I agree that the beautiful girls look great, but the hype is overwhelming when they open their mouths. Jeff should just sit at his kitchen table and explain the product and how it works and have a few "believable" testimonials talking with him about how they used the product to make a few thousand extra per month, enough to pay their mortgage payment and a couple car payments. If he did that I would bet he would sell more. I would probably order myself if that were the case.

[edlewis]

These have been airing for awhile, and I've always thought that their is a certain level of "genius" to them.

I think many people could learn from the strategy being used in terms of targeting people completely new to "internet marketing".

Too many of the people on this forum get so wrapped up in this world that we fail to realize that the large percentage of people out there have NO IDEA about even simple topics like the what an affiliate program is or what Google Adsense ads are.

There seems to be a way of thinking we have that makes us believe that since WE already know something then so does "everyone else". This is why people are constantly looking for the "next big thing" to create or sitting around struggling to create their own infoproduct to sell.

[Bruce NewMedia]

If there is one thing Jeff Paul knows, it's his market.

He tests everything and has probably run every aspect of that latest commercial thru experts as sharp as himself and tested in small markets as well. The girls are there because he no doubt has tested and analyzed his buyers: Mostly male and younger (especially at night).

The most prized infomercial buyer in the Bizop/Make Money/ Real estate/Day Trading market is a 30+ year old unmarried man living in his parents basement.

The testimonials are almost certainly true. JP is high profile and cannot risk inventing them at this stage. The 'catch' is that the success claimed by his testimonials came BEFORE Jeff's material and they could legitimately claim Jeff's stuff HELPED them.

In past infomercials he's had Shawn Casey, and even John Carlton.

Late night viewers of these deals usually think the 'success stories' started with nothing and achieved results overnight, and that ALL the results came from the product.
But mostly it's already successful folks who just were adding to their library of materials.

Mike Hill's right. The addicted BizOp Buyer is just waiting to hear that ONE THING, and then they buy. ...it's like a pavlov's dog response.

Interesting that most bizop buyers don't even open the package and go thru the materials.

There's some anecdotal evidence that the reason is the buyer does not want to find out the method or system doesn't work.

By not ever actually reviewing it or attempting to use it, they are able to stay in the 'get rich' trance longer. This also explains why some will re-buy THE SAME PACKAGE months later.

Anyway, I met Jeff P years ago before he lost his Financial Planning practice and had a business deal with him. He's sharp guy and very driven to succeed.
_____
Bruce

[Robert_Rand]

Originally Posted by brucerby

By not ever actually reviewing it or attempting to use it, they are able to stay in the 'get rich' trance longer. This also explains why some will re-buy THE SAME PACKAGE months later.

Yeah, I think I've heard that before...

That's crazy! LOL

[Alan Petersen]

Yeah that infomercial is a bit too much. I just read a book from Dan Kennedy, Bill Glazer, and Robert Skorb on info marketing and they wrote that a lot of the big hitters run the front end as a loss-leader to get the prospects in their sales funnel to market the big ticket items. It explains how they can run these expensive infomercials for a $39.95 product.

There are a lot of complaints on Jeff Paul. One guy wrote he ended up spending $13,000 on the backend stuff without making any money. I'm not even sure how this can even be legal. Telling folks they don't need to even own a computer or know any about the Internet to make millions. Ick.

[Ken Preuss]

In the Chicago TV market Jeff's infomercial isn't just running late at night. It's running at various times all throughout the day and on multiple channels, mostly cable channels.

Bottom line - what Bruce said above is dead on. It's working big-time for Jeff or the dollars wouldn't be getting invested.

All the people giving testimonials are heavy-hitters so the numbers are real. However you need to listen carefully to the language used.

"Up to X per day/week/month/year" is what clears them from major legal issues, in addition to other elements being used.

It's amazing that it works so well considering how "obviously" manufactured it is. But I think that's the point.

He doesn't want you and me as customers. As Bruce pointed out, he's looking for the biz opp addicts with a Pavlovian buying impulse.

Ken

[Josh Anderson]

I just love the Shawn Casey cameo where Shawn says how he made oodles of cash over a weekend using Jeff's teachings...

The funny thing is that they show his name as "Shawn C." and they fail to mention that Shawn also had a huge list of hundreds of thousands of preexisting subscribers to mail, years of experience, and tons of affiliates and jv partners to help him promote ;-)

[xlfutur1]

Originally Posted by Alan Petersen

Yeah that infomercial is a bit too much. I just read a book from Dan Kennedy, Bill Glazer, and Robert Skorb on info marketing and they wrote that a lot of the big hitters run the front end as a loss-leader to get the prospects in their sales funnel to market the big ticket items. It explains how they can run these expensive infomercials for a $39.95 product.

There are a lot of complaints on Jeff Paul. One guy wrote he ended up spending $13,000 on the backend stuff without making any money. I'm not even sure how this can even be legal. Telling folks they don't need to even own a computer or know any about the Internet to make millions. Ick.

while I don't doubt the success of Jeff's project, I can totally see how he could get into hot water with this kind of thing.

When you are dealing with total newbies, there is a big risk for many of them to cry foul if they don't make anything close to what is mentioned in the informercial. If he is using experienced IMers in the informercial, that is a pretty misleading in my opinion.

I'm sure Jeff has attorneys lined up ready to field all the complaints, but it just seems like a tough road and I don't think I could sleep at night knowing how misleading it really is. But then again, MLMs have done that for years so why not IMers.

Maybe Jeff is simply moving us into another era of promising the world to the masses like MLMs have done for decades.

[xlfutur1]

not to beat a dead horse here, but I found a few disgruntled customers of the Jeff Paul program here;

INFOMERCIAL SCAMS.COM - JEFF PAUL - MAKING MONEY IN YOUR UNDERWEAR COMPLAINTS

the complaints sound legitimate unfortunately.

Its a shame that so many people have been duped by this kind of thing. Makes it so much harder for the rest of us that try to give value upfront to try to build a good relationship with new subscribers. The people venting their frustration in that link will probably never trust another person on the internet, no matter how much value they give upfront.

[mywebwork]

This commercial runs constantly throughout the day on our cable in Hawaii, it's the second one for this scam that he's had. I was curious about it myself so I spent some time investigating it.

My understanding (from reading Scam Alert forums and BBB complaints) about how Jeff's program works is as follows:

- You sign up for the 34.99 course, once you pay the 15 dollar shipping and handling cost its 50 bucks.

- The course arrives, Jeff's Internet Secrets turnout to be nothing more than a bunch of dated affiliate marketing materials that are essentially worthless (hot tip - search for keywords on Overture, then saturate your copy with them!) .

- Then the fun begins. You get a call from your "personal coach" who agrees with you that the material you received won't be sufficient to constantly net those 10,000 dollar checks. They will offer (i.e.hard sell) you to upgrade to a 500 or 1000 dollar level. Many people sadly fall for this.

- Now the calls from every program that Jeff has an affiliate arrangement with start to come in. One that has been reported repeatedly in the scam forums is one for a Merchant Account service. They convince you that to make money on the Internet you need to accept credit cards, and they sign you up for a service that is almost impossible to cancel. Guess that PayPal isn't one of Jeff's shortcuts.

- And because he loves you, Jeff has provided you a free membership in his "exclusive club". Well, free for the first month anyway- after that you'll be billed 40 bucks a month, and good luck canceling it - remember, you gave him your credit card.

- Also, if you want to return the 1996 Internet Marketing course you just bought have fun. You are only entitled to your purchase price back, not the shipping. However, it seems that the original shipping material isn't good enough to send it back in, it will be rejected unless you insure the shipment. Most people won't bother to try.


Jeff Paul may have once had a good reputation on the Internet (heck I used to follow him) but he's flushed it down the drain with this one, along with his credibility. Judging from the amount it plays in our market it seems like its working for him.

What irks me about this kind of garbage is that it is an insult to our profession as Internet Marketers. Used car salesmen have had a stigma about them thanks to the unscrupulous tactics of just a few of them, I suspect most used car dealers are honest business people just trying to make a living. With scams like this taking advantage of people in these troubled times we risk having Internet Marketing viewed as a sleazy profession, just because of a few scam artists like Jeff Paul.

Oh, and my favorite part of the commercial (other than the two supermodels doing the interviews) - a guy proudly displays 3 handwritten checks for over 100,000.00 that he made with Jeff's shortcuts. Yet 5 minutes earlier Jeff explains that the money is all deposited automatically into your bank account. So what's with the checks? And how many companies hand write checks for 100 grand?

Needless to say I'm ordering my copy today!

Bill

[JayXtreme]

woooooooooooooooooooooo...

Where do I sign up?.... someone make me a copy of that infomercial NOW!!!... I want in on this...



Peace

Jay

[Alan Petersen]

Wow, it's so easy to make piles of money on the Internet without having do anything!

Truly nauseating on so many levels...

YouTube - Jeff Paul | Big League Players Club |...

[Raydal]

Originally Posted by Michael Oksa

Hmmm....

Not shocked at all. I don't think I've seen the infomercial, but there are a few reasons why it might be doing welll.

1. Infomercials typically run late at night - when people's defenses aren't as strong.

All the best,
Michael

I learned something new today. Here was I thinking that infomercials ran
late at night because those were the cheaper time slots.

-Ray Edwards

[SFranklin]

Originally Posted by Raydal

I learned something new today. Here was I thinking that infomercials ran
late at night because those were the cheaper time slots.

-Ray Edwards

Ya, I never thought of that either. I think early in the morning is a weak time for your defenses also
Speaking from experience here...

[BigRedNotebook]

If ever there was an infomercial that could make me pine for a few minutes of screaming Billy Mays, it's this one.

From the actresses with surgically-implanted talent to the countless lies of omission, it's the worst kind of late night TV.

Once upon a time, before infomercials ruled cable after midnight, you could ride out your insomnia with Quincy, Vega$ or The Rockford Files. Who would've thought those times would become the "good old days".

Jeff Paul's infomercial is probably making him money.

It doesn't take a genius to realize that you can move some product if you're willing to combine the chance at easy riches with four barely-contained breasts on late night TV.

He'd probably end up in the black even if the "show" results in litigation and/or fines (note the "if"--I'm not claiming he's doing anything legally actionable). He's undoubtedly smart enough to have considered those risks in his decision calculus.

It's still a mess, in my opinion. It hurts the industry, it encourages the development of stifling and cumbersome regulation and we all know that the claims made are only "true" if you know "the rest of the story".

[MaxReferrals]

A lot of late night infomercials are done on ROS and also PI (per inquiry) basis.

Depending on the market they air in, PI deals can be cut for minimal, even zero up front cost (other than your sunk costs to cut the informercial).

And if times are like they are now--with strapped advertiser budgets--stations (or cable outlets) are hungry. Meaning: many will take a product that is in your face, and clearly asks the viewer for the sale, which gives the station a better chance to earn a decent bounty for doing nothing. Especially if it airs in off-hours.

[ExRat]

Hi Alan,

Thanks for posting that! I could only manage to watch up to the point where he said 'automatically puts money in your bank account without you doing a thing' for the tenth time before I had to quit.

Funny how it kind of added to the feeling of witnessing complete and utter falsity when pneumatic Stacey (who appears to be English) tried putting on a US accent with such classic lines as 'it suuuuure does!'

That ad could get in the Guinness book of records as the strongest cheese in the world

[Loren Woirhaye]

Originally Posted by Loren Woirhaye

I read recently that in the two hours before we go to bed
our defenses are down - way down... so for people who
are trying to lose weight it can be not so tough to be
disciplined... until it gets late and the brain gets impulsive.

Same thing with late-night infomercials I reckon.

I picked that up from Persuasion Guru Kevin Hogan. He struggles
with his own weight and has observed that the easy part is staying
disciplined when you are sharp and full-of-energy... which is why
some folks can watch what they eat successfully for days or weeks
and then succumb to late-night binges.

BTW - you folks heard about this medication, Zoloft or something,
that gets people sleep-walking, sleep-driving, and sleep eating -
I've read some very funny stories about people making a huge mess
in their own kitchen or waking up with candy-wrappers all over the
bed and chocolate on their faces.

[Terry Crim]

You aren't taking into count the amount of research that goes into infomercials. Especially how to make money infomercials.

These are not put together willy nilly, they have a HUGE amount of research and psychology that goes into the crafting of the infomercial. The look, feel, models, scripts...

Then there are the lawyers who look over everything... These things are not just put together on a whim.

If the infomercial did not make a profit they would not keep buying airtime for it.

For those of you that are involved from the marketing and business side of the Internet Marketing Niche, are you taking advantage of the free publicity that all of these offline marketing campaigns are bringing into the market?

I love these infomercials not for the crap they are spewing but because of the activity they produce in the market.


- Terry

[Aaron Moser]

It' a shame people actually fall for this crap. Makes me feel sorry for those who get hustled by this slime ball. Jeff isn't even likable in the commercial.

I remember back in the mid-late 90's I bought into Don Lapri's "Tiny classified ads" system LOL. But at least with Don's system it made sense and had some potential to make money (not that i ever did LOL). Jeff's system simply doesn't add up at all. He's using people's ignorance to make a profit and that's just wrong on so many levels. Hope the FTC shuts his ass down.

[Paul M]

Originally Posted by xlfutur1

Has anyone seen this and have any knowledge of how successful it is and what the product is like?

He must be spending a fortune on these TV spots, but I have a feeling he must be making money because I have seen them run more than once. I was shocked at the level of hype though, especially for him.

I don't know how successful his infomercials are, however if they weren't making a profit they would have stopped using them a long time ago. I think he makes most of his money off the back-end.

I just watched the infomercial Alan posted above. Then puked a little (thanks Alan ). Offline advertising like infomercials might bring in new activity into the MMO niche but there is a price to pay. Jeff Paul and others like him help give that whole industry a bad name. They are the reason why thousands of people constantly hop on the next "big thing" looking for push button riches and businesses.



-Paul

[tylerjaysen]

yeah I Like Jeff Paul and love to listen to his teleseminars and love his ebooks.

But sometimes..these types of guys don't cross over well when they do a tv ad. It can come off as canned and cheesy and well..contrived too.

But hey...it might be that he wanted to test the infomercial and see what the response from it would be. Maybe he made a ton of sales from it.

[Nathan Hangen]

I was waiting for him to poke her in the eye with those crazy hands...

[Justin Mandel]

Not to mention the great copywriting that went into developing the script

Originally Posted by Terry Crim

You aren't taking into count the amount of research that goes into infomercials. Especially how to make money infomercials.

These are not put together willy nilly, they have a HUGE amount of research and psychology that goes into the crafting of the infomercial. The look, feel, models, scripts...



- Terry

[ShayRockhold]

Originally Posted by Loren Woirhaye

Yeah Mike - our critical filters come down when we are tired - it
can work to our benefit and detriment, depending on what kind
of habits we condition ourselves to drop into when we tire.

Exactly. Someone awake at 2 am because they can't pay their light bill and someone awake at 2 am because they came up with a killer idea and they are writing it down are in totally different mindsets - and "filtering" levels.

[Kenton Newby]

Originally Posted by edlewis

I think many people could learn from the strategy being used in terms of targeting people completely new to "internet marketing".

Too many of the people on this forum get so wrapped up in this world that we fail to realize that the large percentage of people out there have NO IDEA about even simple topics like the what an affiliate program is or what Google Adsense ads are.

There seems to be a way of thinking we have that makes us believe that since WE already know something then so does "everyone else". This is why people are constantly looking for the "next big thing" to create or sitting around struggling to create their own infoproduct to sell.

Ed, that was totally SPOT ON!

And I think the big takeaway from Jeff's promotion is not that it's crap. That's a given. What's a bigger "aha" is that it clearly shows that there's a HUGE market out there for this type of info. So...

Imagine if just about any Warrior on this board put together a REAL course, intro tutorial, etc. that was made available to these types of people. If Jeff is making a killing from this, imagine if people could learn real, current info about how to build a solid online business.

I mean, my goodness, IM 101 says look for what's selling by searching on places like Clickbank, etc. Infomercials definitely fall into that category, right?

Not saying everyone should go out creating some crappy product, but if you've been around the block for awhile and have the chops, seems like a no brainer.

[ShayRockhold]

Originally Posted by edlewis

Too many of the people on this forum get so wrapped up in this world that we fail to realize that the large percentage of people out there have NO IDEA about even simple topics like the what an affiliate program is or what Google Adsense ads are.

There seems to be a way of thinking we have that makes us believe that since WE already know something then so does "everyone else". This is why people are constantly looking for the "next big thing" to create or sitting around struggling to create their own infoproduct to sell.

Absolutely.

I have a lady in my local WAHM group who just spent over $800 for a course on how to set up a Wordpress blog. (Obviously it is not my course, because WP hates me, but that is another story....)

She was thrilled! Why? Because she had spent almost $1000 for her last website, and using WP would "free her from her website designer." This is how the course was marketed, and in her eyes it was going to save her money because she could use a WP blog instead of a website - and update it as often as she needed - without needing an expert in HTML or website design.

It is all in your perspective....