Build and Promote a Destination, not a Simple Product

[Eric Lorence]

After reading all of the horror stories about ripped-off content, it amazes me how ebook products are still being promoted as one of the best methods of building a business in IM.

Another is article marketing of affiliate products, I don't know about you, but writing articles is a tremendous amount of work.

Forget the writing, the research alone can consume entire weeks, building a campaign from start to finish.

Why spend so much time building all of these single focus, one page long copy sites, for someones product other than your own?

My opinion is to invest all of that energy into building a destination site, full of information, and can be configured to promote most anything you want.

The millionaires of IM are happy to provide you with websites, promotional materials, ebooks, ect, for good reason. Making you 1 of thousands of poor affiliates all with one purpose, "To spread their Name", not necessarily for you to earn money.

They know that a customer, upon landing on your "pitch page", if interested at all,
will simply leave your page and do a search of the product name.

Since your site is only 1 long ad copy page, information starved costumers will do extra searching just to be sure about their purchase.

That is exactly what these "Guru's" expect, and where does the search take them?

To a search page with your ppc ads?, Maybe so, unfortunately, the very product home page you are trying to sell will usually be the first organic search result. by far the most clicked result before any PPC ads.

Where do you think they will buy from then?

Food for thought!

[jhongren]

They will get into the guru's list and be sold to continually. Unless they opt-out.

But they will most probably subscribe to other people's list and the cycle continues.

Sometimes, it is funny. Some people end up buying 2 products of the same kind, not realising they have bought it before. Most probably what happened is they just chuck their ebooks into some unfound folders to collect cyber dust.

Cheers,
John

[Eric Lorence]

I'm with you there, it's all about the backend, these days you really have to have a complete system, membership site, forum etc, to build the big incomes.

Most people will never act or become repeat customers after just buying 1 eBook.

Best!

[jhongren]

It is about product funnel.

You can see a picture here.

=> Google Image Result for http://www.internetbizwhiz.com/images/funnel.gif

and I found a video which may help you understand the product funnel concept.

=>

YouTube - Internet Marketing Tips | 12 Tips For...

[Eric Lorence]

I know about the product "funnel" concept, not looking to be "sold" on anything, all I'm trying to convey is that when you are first starting out, you have no "name" of your own.

Your web pages can never hope to compete with those of "super affiliates" or the home page of the guru your selling.

I suggest spending the time and energy building you name and quality websites first, then developing the products.

Ultimately, all promotional efforts and energy should be directed towards your own web property, and not those of someone else.

Best!

[jhongren]

Originally Posted by eslorence

Your web pages can never hope to compete with those of "super affiliates" or the home page of the guru your selling.

I suggest spending the time and energy building you name and quality websites first, then developing the products.

You are right. You need time to brand and position yourself properly.

I was told to position myself as the blogging niche expert. LOL

About competing with those superstar affiliates, there is no need to. Start at your comfortable level and build up.

You can slowly make yourself known by:

1. Joining in JV giveaways
2. JV contests
3. Warrior Forum - contribute what you know for free
4. Ad swaps

You can do 1 to 4 and develope your product at the same time.

Do you work as a team?

Cheers,
John

[Eric Lorence]

Certainly, just a matter of finding the right people to work with.