Let me just issue a warning to those considering getting in bed with PerfAds. My experience has not been pleasant. I submitted a Premium Publisher application and never heard back despite it saying on their site that a reply could be expected in seven days. I wrote asking why a response hadn’t arrived and that too went ignored. Some time later I finally received a message from someone name Luis. He asked a few questions to which I replied. My last message then, once again, went unanswered. I wrote to Luis asking if I could expect for this to go anywhere or if that was the end of the discussion. Since ignoring messages seemed to be their M.O. I thought that this was a valid question. His subsequent messages were extremely rude and surprisingly unprofessional. What I found to be funny, however, was that he could write back very quickly when in a snit, but customer service questions go unanswered for days on end. I now also have the problem that Luis won't stop sending me harassing messages. Great, just what I need. Save yourself the trouble and go with a real ad network instead of a “company” pretending to be one.
1. Lack Of Strategy Many of the tools available to Internet marketers are either cheap or free. As a result, many new marketers are tempted to use them all at once. Successful Internet marketers begin with a strategy that identifies the goals of a campaign, the target audience and other key planning elements. Only then do they choose their tactics. Remember: tactics without strategy is the noise before defeat.