Do you guys use "loops" in your emails?

I've been using a technique in all of my emails lately that has shot up my open rates drastically. What I am using are called "loops". I will explain what these are a little further down in this post.

I actually ran a test on all of this and was actually amazed how well these "loops" work in email marketing.

I'll tell you the results of that test in a second.

But first...What are these loops?

Open loops are thoughts or ideas you introduce to a reader but don't finish them till later. Your brain is programmed to want to know the start and end of things.

So until you finish whatever you were telling them, they'll have that thought or idea stuck in their head. Once you close it, they forget it like magic. Pretty weird, but awesome if used correctly!

Nested loops are several open loops or new stories that you introduce to them. Similar to the movie Inception where they talked about the whole 'dream within a dream' concept.

I wanted to try these loops in my autoresponder sequence and see how much I could increase the engagement of my subscribers. After writing 6 or so emails where I introduce several open and nested loops my open rates went from a low 3-5%, all the way up to a 14% open rate which is almost unheard of in the industry.

Pretty awesome results :-)

I have a few questions on how to incorporate these loops in my broadcasts.

I was wondering if I:

1. Should make a email series where I use open and nested loops? Similar to what I did with the AR sequence.

Or...

2. Should I write it so there is a open loop in the beginning of the email and then that loop is closed by the end of the email?

3. Any other tips on making the most out of these loops in my email marketing would be appreciated


P.S: I used an open loop or two in this message. I don't know if you caught it or not :-P