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The key metrics of list building?

by eniggma
12 replies
I just wanted to get other warriors thoughts on this and/or help others that may just be starting out with list building and may be confused on what matters when measuring stats...

My focus has always been when building a list the key metric is your open and click through rate. With that in mind many seem to wonder why they are not getting sales after getting 200 subs and start panicking because they hear stories of all these crazy open rates and $5k in income off of a list of 150 and all that and it throws them off.

But when you break it down the bottomline is nothing happens until something gets sold. Nothing gets sold if not enough people see your sales page. Not enough see the page if they dont click the link. Not enough click the link if they dont open the email. And the simple fact is that most WILL NOT open the email for various reasons, either your fault or theirs. which is why the industry standard is under 10%.

So the best way to counter act it is to make sure your subject lines are compelling with a clear call to action in the email if theres a link.

And dont panic until you see your open rate drop below industry standard and you have no sales after a significant amount of opens and clicks in the promo emails.

Oh and keep driving quality traffic.

That is my 2 cents. Feel free to chime in if you see it differently no problem.
#building #clicks #key #list #metrics #open rates
  • Profile picture of the author mattjay
    very good step by step explanation of the process give your subscribers a reason to open your emails and the open and click rate will increase!
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  • Profile picture of the author higherluv
    Yep. It's...

    1. quality products
    2. high CTR
    3. high email opens
    4. high subs (low unsubs)
    5. quality traffic
    6. quality content
    7. (most important) quality YOU as an internet marketer

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  • Profile picture of the author Jonwebb
    Thing that I focus on are:

    Having a desirable offer: sometimes its a waste to split test colors and pictures,when what you really need to change is the offer.

    the next thing I look at is the headline. It has to a strong compelling headline.

    For me everything falls into place when these two things are on point
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  • Profile picture of the author eniggma
    Great to hear your thoughts folks keep em comin.
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    "Successful people do the things unsuccessful people won't do" - (Somebody successful) :)

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  • Profile picture of the author owenlee
    Once you get the sales funnel done,what you will need to do is simply drive targeted traffic...that is what i love about list building
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    • Profile picture of the author JohnMcCabe
      • Landing page conversion rate
      • Cost per subscriber (if applicable)
      • Earnings per subscriber per month
      • Average time on list
      • Lifetime value of a subscriber
      While your logic on open rates and clickthrough rates is not faulty, the bottom line is the bottom line.

      If I have to pick two, the ones I've made bold are the keys.

      Earnings/subscriber/month tells me about how many subscribers I need to meet my cash flow goal for the list.

      Lifetime value of a subscriber helps me determine how much I can pay for a new subscriber, whether that's a direct cash cost from advertising or a factor based on the value of my time.
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      • Profile picture of the author ryanmilligan
        Banned
        Originally Posted by JohnMcCabe View Post

        • Landing page conversion rate
        • Cost per subscriber (if applicable)
        • Earnings per subscriber per month
        • Average time on list
        • Lifetime value of a subscriber
        While your logic on open rates and clickthrough rates is not faulty, the bottom line is the bottom line.

        If I have to pick two, the ones I've made bold are the keys.

        Earnings/subscriber/month tells me about how many subscribers I need to meet my cash flow goal for the list.

        Lifetime value of a subscriber helps me determine how much I can pay for a new subscriber, whether that's a direct cash cost from advertising or a factor based on the value of my time.

        Couldn't have said it better myself, John.

        You have a way with words.
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  • Profile picture of the author Joey Starkey
    Originally Posted by eniggma View Post


    But when you break it down the bottomline is nothing happens until something gets sold.
    I hear over and over from people that want to know what I do online. Once I tell them the ins and outs of how my business works I always here.
    "I don't want to sell anything."

    Well even if you are just offering services.....No one gets paid till something gets sold.
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  • Profile picture of the author talfighel
    Here's is my little 2 cents and this is from my own experience.

    1. You can never sell to everyone. Some people will never buy no matter what you try to sell them or how you sell them.

    2. The biggest KEY to success with email marketing is that you need to bring new and fresh leads every single day.

    3. Always try to give them some value in each email.
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  • Profile picture of the author footbag_man
    • a 20% open rate is average
    • aim to break even with your solo buys on your OTO on the backend
    • $1 per subscriber per month is good
    • do adswaps to increase your list size.
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  • Profile picture of the author paul nicholls
    the industry standard is around 10% but that means if you had a 10k list only 1k would open your email which in my opinion is pretty dreadful. It's certainly a start but you should be aiming for at least 20%

    the most important part of the entire process is getting people to open your emails and that means knowing their hot buttons

    knowing your subscribers hot buttons means testing and looking at your stats over a period of time

    i did this by keeping an eye on my broadcast open rates and looking at the type of subject lines got the best open rates

    once you get people to open your email it's then your job to keep them engaged long enough to click your link in your email

    once they are on the next page you then need good enough copy to then make a sale and then money in your bank

    there is no shortcut with this process, this is why the ones that knuckle down and do their own testing come out on top and not listen to all the fluff and hype that often gets thrown around
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  • Profile picture of the author MKCookins
    Great tips thank you.

    I believe another important key concept it to keep over delivering great value. It has been proven it takes showing the same person a product several times before they will consider purchasing from you.

    So building the trust with your visitors can take longer then expected sometimes. Just focus on solving their problems and you will make a sell before too long.
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