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Unread 30th Jan 2013, 09:44 AM   #1
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Default How do you identify a profitable niche online?

How do you identify a profitable niche online?

Do you use tools? (Market Samurai?)

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Unread 30th Jan 2013, 09:48 AM   #2
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Default Re: How do you identify a profitable niche online?

Use common sense (its free)

Get involved in a market where ....

1. You are knowledgeable
2. You have a lot of experience
3. You enjoy creating content
4. You're in it for the long haul
5. You can add value to the web
6. You can help people
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Unread 30th Jan 2013, 09:51 AM   #3
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Default Re: How do you identify a profitable niche online?

Use Google Keyword Tool and register for Google Adsense. When you search for a keyword (in Google Keyword Tool) you will see the average CPC (Cost Per Click) from Google Adsense. The higher it is, the more profitable the niche (keyword) is.

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Unread 30th Jan 2013, 10:07 AM   #4
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by BarberShop View Post
How do you identify a profitable niche online?

Do you use tools? (Market Samurai?)
Hi,

Any niche really can be profitable and you can visit ODP - Open Directory Project to find a great niche you're interested in

Hope this helps, Neil

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Unread 30th Jan 2013, 10:17 AM   #5
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Default Re: How do you identify a profitable niche online?

I like to start at the free Google Keyword tool...(free)

Then I head over to Spyfu.com and research advertiser supply and demand...(free)

Then if I need more confirmation, I'll run a Google search for the niche keywords to see what the other sites ranking for that keyword look like..(free)

You really don't need to spend money on tools...I've tried them all...my method above works best for me!

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Unread 30th Jan 2013, 10:22 AM   #6
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Default Re: How do you identify a profitable niche online?

I'm with the other John - use common sense.

Answer these questions:
  • Can you define a group of people with a common passion or desire?
  • Can you offer them something (at a profit) that will enhance their enjoyment of their passion or fulfill their desire?
  • Can you effectively reach them with your offer?
Three yeses, and you have a potentially profitable niche.

Get this one thing right and it will be like you are the only one they are listening to. Probably because you will be the only one they are listening to.

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Unread 30th Jan 2013, 10:22 AM   #7
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by BarberShop View Post
How do you identify a profitable niche online?
Any niche can be profitable.

Every niche you're ever going to see online is probably profitable for some people.

The question for me is: am I going to be one of those people?

The answer has a lot to do with me, but typically not so much at all to do with the niche, barring some fairly superficial considerations such as the obviously important ones mentioned just above. And for you, whether a niche will be profitable has a lot to do with you.

Quote:
Originally Posted by BarberShop View Post
Do you use tools? (Market Samurai?)
Market Samurai?! Noooooooo ...

I think this isn't something "tools" would help me with.

SEO-based tools are going to give indications mostly about SEO-based traffic, I think? I certainly wouldn't want to have to make a living from that, so in principle it has very limited - if any - relevance to my decisions.

I sometimes look at the AdWords announcements displayed, though. This can be a very valuable indication of "the availability of profit". You need to see how many different ones there are (flick through the pages of Google's SERP's and see when they "come round again"), for how long people are advertising, how frequently they change, and so on. If people are continuing to spend money on them, then there's money in the niche, some of which can be landed by AdWords (and if some can be made through AdWords, it's very safe to conclude that more can be made in other ways, too).

To me, the things that matter are (i) whether there are products I'm happy to promote (for me, that's such a big issue that I generally put that first, and look ab initio for products rather than for niches), (ii) whether I can attract traffic in the niche (and I'm not remotely interested in whether I can attract SEO traffic, because I'm an affiliate marketer, and SEO traffic's the very worst kind I can ever get, for that), (iii) whether I can write about it, or learn to (I'm an article marketer, so that's a limitation for me, if I can't and don't want to learn to), and so on.

Other than that, I'll usually try, given an otherwise equal choice, to stay away from anything which I know huge numbers of other affiliates are selling, because there are so many profitable niches in which that isn't true that I can't really see the point in making life difficult for myself just so that I can sell the same sort of products as everyone else. So you won't find me in "MMO" or "weight-loss". :p

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Unread 30th Jan 2013, 10:28 AM   #8
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Default Re: How do you identify a profitable niche online?

I use both Google Keyword Tool and Market Samurai
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Unread 30th Jan 2013, 10:35 AM   #9
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Default Re: How do you identify a profitable niche online?

I use all free tools, mostly available from Google like Trends, Keyword Tools, Google Search and my common sense to research any market.
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Unread 30th Jan 2013, 10:50 AM   #10
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Default Re: How do you identify a profitable niche online?

I have found Market Samurai to be an excellent tool with great insights in commercial value, traffic (rather than searches) and finding the most relevant keywords.

They have a free trial and some decent training too. However it's personal preference and what works for one may not be suitable for another. Certainly don't ignore this cool tool though.

Marcus
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Unread 30th Jan 2013, 10:57 AM   #11
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Default Re: How do you identify a profitable niche online?

Don't focus on using metrics to determine a 'profitable niche.'

Focus on what John suggested. Finding a niche isn't that complicated.

Quote:
Can you define a group of people with a common passion or desire?
Can you offer them something (at a profit) that will enhance their enjoyment of their passion or fulfill their desire?
Can you effectively reach them with your offer?
Answer those questions and you have your profitable niche. It can be ANYTHING.

Please, don't build your business around 'keywords that rank well.'

Build it around delivering real value to real groups of people. It will be more enjoyable and likely more profitable in the long run.

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Unread 30th Jan 2013, 11:17 AM   #12
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Default Re: How do you identify a profitable niche online?

The easiest place to start is your interests.

If you play the guitar for instance, you could make a few videos showing people how to play and there is a niche there.

When looking for niches generally - you are looking for problems that need solving.

The more desperate the problem the greater a need for a solution which normally makes for a better niche IF there are enough people with the same problem.

Check out the Google keyword tool and look for competition first.

You want it.

The more competition = the more money being made in a niche.

No competition it works the other way around.

Then what will make a big difference is YOUR approach to the niche - what can you offer, why are you different?

How can you offer MORE of what the niche needs?

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Unread 30th Jan 2013, 11:46 AM   #13
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Default Re: How do you identify a profitable niche online?

If I like a niche topic and actually know something about it, I check out CPC with Adwords and search for affiliate programs/products to promote.

I don't focus on product creation, but if you want to create products, determine whether there's demand for digital products (i.e. a problem to solve).

I used to ignore CPC, but I had an interest and a great deal of personal experience in a niche that doesn't have many products to promote as an affiliate, but does garner very high cost per clicks ... so I jumped in with an Adsense-focused site and it's really going well. I kind of like having one adsense site because it's a freer mindset ... but it only pays if the CPC is high or you can attract truckloads of traffic.

Often it's not hard to find something on Amazon that can be promoted to any niche. It's not my focus, but I incorporate some Amazon promotions where it's a good fit.

At the end of the day, think about who the audience is and what they want. Often there are complementary products that will appeal to some readers.

Another example is my first website, which had terribly low search volume and no affiliate programs I could find is now my biggest earning site/list with only 200 unique daily visitors and 1,500 subs. What I did was go out and find the perfect software product with recurring commissions that was perfect for readers. I test-drove the software and negotiated a private referral deal with the software developer. Now I generate recurring mid-4 figure monthly revenue from that software with a site I thought I would never be able to monetize.

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Last edited on 30th Jan 2013 at 11:47 AM. Reason: typo
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Unread 30th Jan 2013, 02:00 PM   #14
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Default Re: How do you identify a profitable niche online?

I have always been successful by starting with a passion or interest and working backwards to find what is MISSING...what would I (or others whom I interact with or watch in my niche) struggle with or like to do in a better, faster way?

Sometimes my ideas come from looking at other products or services that are selling well where I can reverse engineer the desire and then develop a different/better solution, other times it comes from a frustration or a statement like "I wished I could..." and still other times it comes purely by looking at what people struggle with.

The bottom line is though that if you are going to live and breathe your market and business for the next 1-2 years, you want it to be something you are interested in...the rest falls in place rather naturally if you learn to listen and recognize what I call "opportunity triggers".

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Unread 30th Jan 2013, 02:09 PM   #15
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Default Re: How do you identify a profitable niche online?

I'll say it with my HEART! By doing as I please and by using my brain! I mean, brainstorming! I am sure you know of a topic already but some little people have told you that it's not "profitable"....lol! Anything can be profitable as long as you know how to make it profitable! You can use MarketSam but I wouldn't spend the $$$ on it! Tried it for free, yeah good, it does the job but it certainly doesn't give you any other answer! You need to go get them yourself, to put it bluntly!

I don't like getting the advice " Stay away from..."! First of all, why should I? Are you scared? lol! :

Second, you need to find what people are looking for- ie, give them the answer they are craving for!

Third, GO get it, try, re-try, think big, but don't focus on little guizmos like marketsamurai or any other gimmick like this! They won't do the work for you and certainly won't tell you if it's really profitable or not! It's a bit like the Stock Exchange I suppose!! Try and see!

Good luck!

Yoan

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Unread 30th Jan 2013, 02:23 PM   #16
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Default Re: How do you identify a profitable niche online?

Check if there are google ads on top of the page, and along the side, if there is, people are making money in that niche. You can even check 2nd,3rd,4th, ETC pages for ads to see how deep the niche is

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Unread 30th Jan 2013, 02:37 PM   #17
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Default Re: How do you identify a profitable niche online?

There are a lot of different methods to find profitable niches, usually this means that there are great products available for the niche you are looking for, because if there are none, then you have nothing to sell.

But if you have a variety of products in a specific niche, and then do a search, or have a way to find popular searches, or even search rates for particular niches, then you can determine how much traffic you could be getting to these products.

If you have solid products, with a solid demand, then you have a solid business.
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Unread 30th Jan 2013, 02:55 PM   #18
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Default Re: How do you identify a profitable niche online?

easiest way I find out if a niche is profitable is go to google, type something in that youre interested in making money from, if there are sponsored ads then thats a good sign that people are making money from it. not a definitive certainty but a damn good start.

just do what others have recomended then about following up your interest in that subject with appropriate research into the market as a whole and find a specific area within that niche that interests you, that you have knowledge or experience of and that you can provide value to others from in the form of information to both give away and sell. if you want t scale up within this market you need to ensure that you can continue to provide more and more information that provide solutions to the problems people have.

My tick list for niche marketing is as follows:
does you market have a pain or an urge
do they recognize that they have a problem
are they seeking a solution to that problem
is there an urgency to fix the problem


then you need to consider if you:
can you solve that problem using an information product

and finally,
continue to provide more solutions to the same customers in the future.

if you can answer yes to all of these questions then in my opinion, you have a perfectly profitable market to enter.

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Unread 30th Jan 2013, 02:59 PM   #19
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by jbsmith View Post
I have always been successful by starting with a passion or interest and working backwards to find what is MISSING...what would I (or others whom I interact with or watch in my niche) struggle with or like to do in a better, faster way?

Sometimes my ideas come from looking at other products or services that are selling well where I can reverse engineer the desire and then develop a different/better solution, other times it comes from a frustration or a statement like "I wished I could..." and still other times it comes purely by looking at what people struggle with.

The bottom line is though that if you are going to live and breathe your market and business for the next 1-2 years, you want it to be something you are interested in...the rest falls in place rather naturally if you learn to listen and recognize what I call "opportunity triggers".

Jeff

And that's my problem because Make Money Online and Internet Marketing is my "live and breathe" niche. But if you look at the comments of posters about this niche, its discouraging.

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Unread 30th Jan 2013, 03:13 PM   #20
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by BarberShop View Post
And that's my problem because Make Money Online and Internet Marketing is my "live and breathe" niche. But if you look at the comments of posters about this niche, its discouraging.
Okay, let's look at my three questions...

> Can you define a group of people with a common passion or desire?

Definitely.

> Can you offer them something (at a profit) that will enhance their enjoyment of their passion or fulfill their desire?

Up to you - yes or no?

> Can you effectively reach them with your offer?

Definitely.

Edit: Let me rephrase that. Can they be effectively reached with offers? Yes. Can you do it? Remains to be seen. Up to you - yes or no?

No one is denying that there is profit to be had in the MMO/IM markets. You just have to go in with your eyes wide open and recognize the challenge you are setting for yourself.

The negatives people will tell you (competition, credibility, scammers, etc.) are the challenges you will have to overcome. If you believe that you can stick long enough and change to fit what you learn, those challenges have opportunities within them.

Get this one thing right and it will be like you are the only one they are listening to. Probably because you will be the only one they are listening to.

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Last edited on 30th Jan 2013 at 03:17 PM. Reason: clarified
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Unread 30th Jan 2013, 03:20 PM   #21
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by JohnMcCabe View Post
No one is denying that there is profit to be had in the MMO/IM markets.
Definitely.

I suspect that to some extent John and I have been saying some closely related things in different words, here.

Nobody's questioning whether "MMO" is "a profitable niche". Of course it is. But what matters to you is whether it's a profitable niche for you. That's about you, not just about the niche.

Some of the most profitable niches are also the very same niches in which very large numbers of people fail to make a living. This should surprise nobody, I think? The fact that they're so obviously potentially profitable attracts enormous numbers of people to them ...

A little part of the conversation in this thread reminds me just slightly of all the threads in which people ask "How can you find out what the highest-selling product is on ClickBank?" (You can't, by the way - this information isn't published). And I read those posts and find myself thinking "Are you asking because it's one you want to promote (which is where they're actually coming from), or one you want to make quite certain you don't ever try to promote by mistake?" (which is where I'm coming from).

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Unread 30th Jan 2013, 03:26 PM   #22
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Default Re: How do you identify a profitable niche online?

Indeed simple common sense backed up by CPC datas.

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Unread 30th Jan 2013, 03:34 PM   #23
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by BarberShop View Post
How do you identify a profitable niche online?

Do you use tools? (Market Samurai?)
Before I use any tools like Market Samurai, Mirco Niche Finder, etc. I look at a market and factor in these items:
  • Healthy competition. I don't like discovering "new" niches (which are few and far between). I like going into markets where others have already done MOST of the research for me.
  • Demographics. As John McCabe already mentioned, can I identify the market?
  • Rabid buyers. Does the market have people who buy, buy, and buy? I was once in the wedding planning niche and did pretty well, but people generally get married once or twice in their lifetimes, I wanted something with more turnover. (Personal preference btw).
  • Can I follow the advertising? If I can see where people advertising, clearly, someone's making money.
  • Healthy dose of affiliate programs. I want to give my list VALUE and one way of doing this is recommending things that WORK and fill a need and/or want.
  • Distribution Channels. Who dominates them? And which one's are they? For example, I went into a market that had some heavy players in them, but I noticed (after some market research) that NONE of them used any free publicity to get any traffic. Secondly, they were only bidding on the most popular keywords on Google and they totally neglected Bing and Yahoo. I made a killing in this market for about 5 years.
RoD

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Unread 30th Jan 2013, 03:41 PM   #24
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Default Re: How do you identify a profitable niche online?

Go to Google Keyword tool - and type in some of your keywords. Preferably anything that gets more than 30,000 visitors a month is a profitable niche

Go to your local magazine stand or magazines dot com and browse through the best sellers. People have been paid big bucks to do research to see what the public is demanding. So simply find a magazine that interest you - and wha la! You got yourself a profitable niche.

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Unread 30th Jan 2013, 03:51 PM   #25
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Default Re: How do you identify a profitable niche online?

Thanks #John #Rod #Alexa

In the past I've done quite well with home hardware, anxiety market, even fitness.

Problem is, I hated it. I don't have the slight interest in those niches.

If I'm going to bust my ass again, I'd like it to be in the niches that I live n' breathe.

And besides Making Money and Chasing Girls*, I can't say I have any other interest.



*chasing girls (Attract Women, Dating For Men) - competitive, mostly young men with no money and wired 24/7 to torrent sites

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Unread 30th Jan 2013, 04:58 PM   #26
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by BarberShop View Post
Thanks #John #Rod #Alexa

In the past I've done quite well with home hardware, anxiety market, even fitness.

Problem is, I hated it. I don't have the slight interest in those niches.

If I'm going to bust my ass again, I'd like it to be in the niches that I live n' breathe.

And besides Making Money and Chasing Girls*, I can't say I have any other interest.



*chasing girls (Attract Women, Dating For Men) - competitive, mostly young men with no money and wired 24/7 to torrent sites
Btw, "attracting women, dating for men" OR Dating Advice for men has TONS of men in the 25 - 45 age demographic who have TONS of money to spend. So while it is true that there are that don't have money, experience has taught me that it's a lucrative market to those that know how to navigate it.

Yes, the competition is fierce but there are plenty of ways to compete (think distribution channels).

RoD

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Unread 30th Jan 2013, 05:02 PM   #27
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by Rod Cortez View Post

Yes, the competition is fierce but there are plenty of ways to compete (think distribution channels).

RoD


What do you mean by "distribution channels"? n00b q

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Unread 30th Jan 2013, 05:08 PM   #28
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Default Re: How do you identify a profitable niche online?

Quote:
And besides Making Money and Chasing Girls*, I can't say I have any other interest.

*chasing girls (Attract Women, Dating For Men) - competitive, mostly young men with no money and wired 24/7 to torrent sites
There's so much money to be made in the dating / game / pick up niches it's unreal. It's a super profitable niche for those who know what they are doing.

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Unread 30th Jan 2013, 05:10 PM   #29
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Default Re: How do you identify a profitable niche online?

For me, it would be how urged are the people for a solution. Like "get your ex back", people in that niche are urged to solve their problem.
If you find a niche and see that users want a solution fast, and are desperate for it, it is a good indicator that it will be a good niche.

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Unread 30th Jan 2013, 08:22 PM   #30
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Default Re: How do you identify a profitable niche online?

Use Google Keyword Tool and free niche market research tools, there are tons out there. Or you can manually check hot products on popular marketplaces like ClickBank, Amazon, Commission Junction, etc.

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Unread 30th Jan 2013, 09:02 PM   #31
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Default Re: How do you identify a profitable niche online?

The best way to find a profitable niche is to find products that are selling. First of all, find products that people are buying. Depending on the most demanded products you will find a good niche.

For example, go to Amazon, eBay, Clickbank to see what they are selling. Build your business with the intention to promote these products.

Try to make combinations. Try to promote things that people are buying and you know, so that you may feel comfortable talking about them in your articles and newsletters.

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Unread 30th Jan 2013, 10:14 PM   #32
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Default Re: How do you identify a profitable niche online?

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Originally Posted by BarberShop View Post
Thanks #John #Rod #Alexa

In the past I've done quite well with home hardware, anxiety market, even fitness.

Problem is, I hated it. I don't have the slight interest in those niches.

If I'm going to bust my ass again, I'd like it to be in the niches that I live n' breathe.
This is EXACTLY what I said above...

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Originally Posted by John Romaine View Post
Get involved in a market where ....

1. You are knowledgeable
2. You have a lot of experience
3. You enjoy creating content
4. You're in it for the long haul
5. You can add value to the web
6. You can help people
I'm sorry If Im repeating anything already said in this thread, because I've just skipped over many points....but heres some advice.

Firstly, do you want to know why most people FAIL at this stuff? Because they do what they *think* they need to do, instead of doing what they *should* do.

Secondly, most people fail, because they put all the bullshit first, and what REALLY matters at the end.

You can sit down and run as many pieces of software that you like, but THAT WONT CHANGE THE FACT THAT YOU HATE THE NICHE.

The only way to really contribute value, and build a profitable business is to be really passionate about the subject matter.

You think Bill Gates hates software?
You think Steve Jobs ever hated technology?
You think Rand Fishkin hates SEO?

These people are super passionate about their subject matter.

This is why most people fail because they run all this bullshit software and use all these meaningless tools, and they go and build a crappy site, then write a few articles - then after 3 months or so they think "Man, I dont even like this topic - now I gotta try and write about it. F this!"

And they quit.

Whats worse are people that pick a topic they KNOW NOTHING ABOUT.

This is horrible. Have you ever read an article, watched a video or listened to a podcast where the information is just plain wrong???? Forget it.

You MUST pick a subject matter you LOVE and quit chasing silly niches with dollar signs in your eyes.

Heres a question - how many times on this forum have we seen people post up a thread that reads "Girl making $25,000 a month with adsense talking about make-up" or "11 year old kid making $5,000 a week selling yo-yos"

Have you ever thought "This is ridiculous, how come these people are making money with all this nonsense and Im not?"

You know why?

Because theyre pumping out content constantly because they LOVE THE SUBJECT MATTER.

Anyone telling you to use semrush, or market samurai or the Google keyword tool at this stage of the process is just parroting what theyve been told or heard elsewhere.
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Unread 30th Jan 2013, 10:19 PM   #33
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Default Re: How do you identify a profitable niche online?

Here's the one question you need to ask yourself. Are there other people making money in the niche you are interested in marketing in? Is there an unsolved need that has not been met? Answering those questions will give you the answers to what you are looking for.

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Unread 30th Jan 2013, 10:59 PM   #34
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Default Re: How do you identify a profitable niche online?

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What do you mean by "distribution channels"? n00b q
A marketing distribution channel is any means of getting the word out on your product or service. It could be paid advertising (to use a general term), free publicity, affiliates, content syndication, strategic partners, direct mail, etc.

Of course, some of these can be further broken down into several other sub-categories. Paid advertising probably has dozens of different categories.

Very rarely does one entity or individual or group control all of the distribution channels. Sometimes you can compete by simply advertising / reaching your market where they don't play or by doing it better. For example, some people still do very well with PPC because they are avid testers of different keywords.

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Unread 30th Jan 2013, 11:21 PM   #35
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Default Re: How do you identify a profitable niche online?

Look out for those niche that people are facing problems with..

You can always use yahoo answer, google keyword tool etc to spot such niche
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Unread 30th Jan 2013, 11:29 PM   #36
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Default Re: How do you identify a profitable niche online?

Solid advice with google keyword tool. Do you know the accuracy of the tool by any chance? I have looked into it a little bit, but I can't get a straight answer.

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Unread 31st Jan 2013, 08:13 AM   #37
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Default Re: How do you identify a profitable niche online?

I'm going to pile on John R.'s excellent post.

Here's another big problem with letting a piece of software tell you what niches to go after.

Keyword tools (like other analysis software) perform the exact same calculations regardless of the user. Kind of like a blender - put in the same amount of rum and fruit juice, set the same speed and run for the same amount of time, and you get the same cocktail.

Take a tool like Market Samurai, put in the same seed keyword, and you get the same result as every other user. So you all end up fighting over the same small subniches, then end up talking about whether a market is saturated.

Add in the propensity to want to go after the same handful of "desperate buyer" markets (dating, weight loss, fitness, etc.), and it's no wonder some people think 'all the good niches are taken'...

Take John R's advice about picking something you care about. If simply talking about your niche is a boring chore, you're doing it wrong. Use my three questions above. Take Rod's clue about finding holes in the distribution to exploit (in the positive sense).

I can pretty much guarantee you'll find a profitable niche. Then it will be up to you to extract the profits...

Get this one thing right and it will be like you are the only one they are listening to. Probably because you will be the only one they are listening to.

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Unread 31st Jan 2013, 08:58 AM   #38
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Default Re: How do you identify a profitable niche online?

Use free tools, Google keyword tool works really good. Depends on the type of niche that is in line with your interest.
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Unread 1st Feb 2013, 11:29 AM   #39
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Default Re: How do you identify a profitable niche online?

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Use free tools, Google keyword tool works really good. Depends on the type of niche that is in line with your interest.
That doesn't offer enough data. You're just slowing yourself down by using free tools. Paid tools will get you where you need to be, today! SEO is competitive and if you don't have the best of the best, you'll get beat out pretty quickly!

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Unread 1st Feb 2013, 11:40 AM   #40
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Default Re: How do you identify a profitable niche online?

what i like to do is to go to clickbank and type in my chosen keyword and if other vendors are are selling other information products around my chosen keyword than that is a profitable market and i go with that.The other alternative i have used in the past is look at list brokers as they have customer lists so u already know people are already hungry buyers, so that will be profitable. good luck

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Unread 1st Feb 2013, 02:39 PM   #41
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Default Re: How do you identify a profitable niche online?

What I have found to be quite effective is to first identify profitable demographic profiles rather than niches. An understanding of your customer base within common characteristics can dramatically increase conversion rates, no matter how competitive a specific niche or product may be. An example of this is Amazon's ingenious algorithm for suggesting "other" products, which have no apparent similarity to the original search or purchase. This is a common experience for Amazon affiliates, where the cross-over purchase is made in addition to (or sometimes instead of) the original product being promoted.

Typically, people with common interests, vocation, members of organizations, clubs, etc tend to have similar and often predictable buying patterns. This affinity approach is powerful, and was commonly known for decades among marketing researchers as "market basket analysis". Purchase behavior was analyzed for cross-promotions and capturing new buyers. In more recent years (beginning about 20 years ago or so) it has evolved into "data mining" - using advanced statistical analysis. An excellent classic which covers this concept in detail is "Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management", by
Gordon S. Linoff andMichael J. Berry.

All of my niches are in some of the most competitive arenas, because that is generally where not only the most money is, but is also where much of the marketing research has already been done. For example, ezines, newsletters, and offline publications targeted for specific demographics can provide suggestions on the types of products being sold by examining recurring ads. Repeat ads are a strong indication that the products are successfully marketed to the demographic profile of readers, which may include several niches. Using these methods and focusing on building a customer-centric business, where the targeted market affinity is well understood and demonstrated, you can beat the competition all-to-hell.

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Unread 1st Feb 2013, 02:50 PM   #42
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Default Re: How do you identify a profitable niche online?

I only use Google keyword tool, but instead of typing a keyword I just select a category I'm interested in and make a search.

It would also be wise to use some filters when searching.

From the list of results you should consider those with decent amount of searches, good ctr and at least medium competition.
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Unread 1st Feb 2013, 02:57 PM   #43
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Default Re: How do you identify a profitable niche online?

I generally start on the product research first to find a niche. I look for products that match my criteria in terms of competition and other factors and then look at the niche. Is the niche evergreen and is theproduct evergreen. Is it something I would want to write about or admit that I am promoting to my wife and a number of other factors. But niche selection comes last.

I avoid the mmo niche not only because competition and people using their own affiliate links but because so many of the products get outdated or are buggy or are developed by vendors who are constantly launching new products and barely supporting their old ones.

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Unread 21st Mar 2014, 07:23 PM   #44
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Default Re: How do you identify a profitable niche online?

One simple way to tell, is if there's a lot sellers or advertising
then there is money to be made. Another, is if it represents a
problem that many people are paying for solving.

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Unread 21st Mar 2014, 07:41 PM   #45
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Default Re: How do you identify a profitable niche online?

If there are magazines in that niche, it's likely that the niche is profitable. Magazine companies have razor thin margins and spend a fortune on advertising so you can rest assured that there's money in the niche. You can also use the Google Keyword Tool to check the search volume of the main keywords of the niche. I'm not sure whether you're a War Room member but I have a free report in there regarding niche selection.

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Unread 21st Mar 2014, 07:56 PM   #46
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Default Re: How do you identify a profitable niche online?

If there are active forums in the market with your potential buyers asking questions and having problems unsolved then this indicates a very good potential market. It's one of the best ways to measure if the market is worth entering into from my experience.

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Unread 21st Mar 2014, 09:38 PM   #47
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Default Re: How do you identify a profitable niche online?

With Clickbank products I look for those with the most gravity. These are most likely the most profitable.

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Unread 21st Mar 2014, 09:52 PM   #48
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Default Re: How do you identify a profitable niche online?

Quote:
Originally Posted by BarberShop View Post
How do you identify a profitable niche online?

Do you use tools? (Market Samurai?)
It depends on what kind of sites you want to build. Do you want to build a small site to promote products for commissions or you want to build a top quality site where you can get customers continuously.

If you want to build an authority site, go for a topic you have good knowledge about. But if you want to build a small site, you can just go for any topic. Do some research online and if you are smart, you can easily build a small affiliate site. The most profitable topic would be a subject people are looking for, but nobody is talking about. Jump into that market and you will be the winner.
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Unread 21st Mar 2014, 10:32 PM   #49
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Default Re: How do you identify a profitable niche online?

Hi,
I think you're going about this the wrong way. What is your passion? Do you have a hobby or a sport that you're good at? You can go to Google Trends.com and find niches that way.

Just keep in mind that you'll have to write about this particular niche, so you'd better like it. :-)

Good luck with what ever you choose.

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Unread 21st Mar 2014, 10:38 PM   #50
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Default Re: How do you identify a profitable niche online?

Hi Lexy,
Good to see you here in the forum.

Geri

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