I am earning, how can I improve my income?

19 replies
Hello everyone,

I have been releasing some web design courses onto a website (Udemy - Online Courses from the World's Experts) right now they bring in some decent pocket money, they fill up my car for the month.

I was wondering how I could step it up a notch with some IM magic. Would it be worthwhile trying to rank for some main keywords and some long-tail keywords... should I try a PPC campaign? What is the best plan of attack here.

Should I set my own site up with these courses on... im just not sure what the correct pathway is.

I thought about PPC but there is a high chance that users could get distracted away from my course and go buy some other course on the site.

Creating my own site to host these files will be costly and take a long time to rank.

I am working on some affiliate sites at the moment so spending all my time creating a site for my courses would not be a good bet for me at the moment.

For you guys that have had experience with something like this, whats your thoughts?
#earning #improve #income
  • Honestly, starting a website is one of the most difficult things to do. I create online web development tutorials at AfterHoursProgramming.com and I can say that I have poured more than a year into it. My on page SEO is solid, but building backlinks is by far the most difficult, but crucial way to bring traffic to your website. The fact is that so many people are in a niche related to web development, it is nearly impossible to rank at the top with a new website. The best that I have come so far is in my coldfusion tutorials because the lack of demand for the language (some 3-5 placements).

    I am slowly growing, but I can tell you that if I was not already this deep into developing it, I would have never tried it. Sorry to be negative, but its really difficult for your particular niche and a big website that already has tutorials for you is probably the best bet.

    If you must, I would highly recommend emailing people in a related niche and building backlinks that way. But, don't spam them. Make your emails personal and suggestive not desperate. Good luck to you!
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  • Profile picture of the author jackcarr
    Looks like you could use udemy yourself LOL.

    Try turning those text tutorials into video tutorials, my simple HTML+CSS tutorial is making me 300+ a month
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    • Ah yes, why did I choose text tutorials? I chose not to do video tutorials because text tutorials allow users to copy and paste code. Also, text tutorials do not need to be paused. Finally, they are highly searchable for those with a specific tutorial need.

      And what do you mean I could use udemy myself?
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  • Profile picture of the author Alex Blades
    Good to see you coming along, since you started your online venture not to long ago. Try both, rank in the SE's and if you are worried about driving PPC traffic to other tutorials, than test with 7search and drive penny clicks and see if it converts.
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    But I knew the one thing I might regret is not ever having tried. "

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  • Profile picture of the author jackcarr
    what I meant by you could use udemy, the amount of content you have on there could easily be ported to video, you could be making a lot of money from udemy

    Thanks for telling me about 7search, never heard of that before. I will take a look at that for sure.
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    • Originally Posted by jackcarr View Post

      what I meant by you could use udemy, the amount of content you have on there could easily be ported to video, you could be making a lot of money from udemy

      Thanks for telling me about 7search, never heard of that before. I will take a look at that for sure.
      I have a bigger idea for my website (if it ever grows large enough lol) that the video tutorials on Udemy won't fit into.

      But, another cool idea to help you out is to use Stumbleupon. It's like 5 cents and you get to target people based on their interest. IMO the best media advertising. I poured some money into it and had a post advertising effect, where people keep liking my site. AKA free advertising if the content is solid.
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  • Profile picture of the author mert
    Hey Jack, try to promote your course with FB ads. You'll get targetted traffic via FB.

    If you want to scale your business, find someone able to create an another course program and you can promote the new course as well and share the revenue.
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  • Profile picture of the author kayode10
    Originally Posted by jackcarr View Post

    Should I set my own site up with these courses on... im just not sure what the correct pathway is.

    I thought about PPC but there is a high chance that users could get distracted away from my course and go buy some other course on the site.

    Creating my own site to host these files will be costly and take a long time to rank.
    As for me i would advice you to set up your own website, in this case you will have full control over your stuffs. And, i want you to know that to achieve something worthy while will takes TIME to build, so forget about any other thing and go for long term stuffs. Hope this help.
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  • Profile picture of the author VivekThakur
    Try to rank some main keywords and some long-tail keywords through SEO is good idea and you can get a amount of traffic by PPC.
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  • Profile picture of the author perfect
    Build your own site, invest more resources in time, money etc for long time business is always best, is not going to be easy but best in long run.
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  • Profile picture of the author jackcarr
    This is only a side project. I don't have the time to port all of this over to a website and get it ranking for those super keywords. I have a startup that most of my time goes into.

    This is more of just a side-project. I have gone down the SEO route. Since udemy is already established I can be more aggressive with link building. I also changed the price of my course after reading pats SPI blog.

    Will report back with results when they occur
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  • Profile picture of the author khooster1
    I recommend you to have your online courses hosted in yor website.
    You will have full control on them.

    As for PPC, there is no harm to set aside some money to try it out.
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  • Profile picture of the author jackcarr
    I will start setting aside money for a PPC campaign for sure.

    I would like to do a lot of research into PPC before I go ahead and waste all my $
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  • Profile picture of the author Nicole K
    If you have video tutorials you could do a promotion on YouTube.

    Upload a short video or the first video if you have a series of videos and link them to a landing page which has details to your offer.
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  • Profile picture of the author dsouravs
    Hi Jack
    Wish you all the best...
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    I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)

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  • Profile picture of the author talfighel
    I would actually look into marketing with paid media such as pay per click.

    The more traffic you get the better and PPC helps a lot.

    When it comes to free advertising, it still works but you will have to wait longer for good results.
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  • Profile picture of the author NateRivers
    If you have your own courses and you're getting good feedback from the people who buy them on Udemy- you should definitely setup your own site to sell them from.

    Then take a multi-pronged approach to getting traffic: Write some articles optimized for long tail keywords, but the fastest way to get some targeted traffic is to find other popular blogs that your target customers visit and try to get a guest post or leave some helpful comments on some of the posts.

    Same thing for forum marketing- I'd have to guess that posting here wouldn't get a ton of customers because most IM newbies wouldn't pay for a course on web design- but find a few forums where beginning designers are asking questions that you know the answers to.

    Again, if your courses are getting good feedback, I would not mess with the affiliate sites right now: I would spend all your time figuring out how to get traffic and sales to your own site selling your courses so that you're building a list while making sales at the same time. Then pick 2 or 3 other highly relevant/complimentary offers and setup an auto responder sequence that recommends them over time and provides a lot of tips and advice as well.

    Selling your own products + building a list will make you 10x more affiliate sales than building dedicated affiliate sites will.
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  • Profile picture of the author jaggyjay
    SCALE -- simply do MORE of what you're currently doing now

    You can put a "spin" on your current course and teach complementary topics: ie: how to properly secure your website; how to SEO a Wordpress site; etc.
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