What Is The Minimum Keyword Searches A Niche Must Have To Be Profitable?

[Andrei Rotariu]

I was thinking at least 30,000 because that should make it 1000 searches a day. say your optimized for top positions plus adwords and you get 750 hits of that traffic, that sould mean that if you where selling something we can estimate a generous 1% sale or sign up rate correct?

What do you think?

[Tristen Loh]

To be profitable.... it's depend on what type of the keyword it is...

For better conversion, you should focus on the "buying keywords". But, somehow, the search volume is much lower than the general keyword term.

[Andrei Rotariu]

Originally Posted by Tristen Loh

To be profitable.... it's depend on what type of the keyword it is...

For better conversion, you should focus on the "buying keywords". But, somehow, the search volume is much lower than the general keyword term.

Yes i know exactly what you mean. Say the exact buying keyword is "Cheap Ring Tones" obviously these people are ready and willing to buy would you then agree that 30,000 keword searches per month should be the minimum?

[domaingamer]

You need to strongly consider the competition in the niche, not just the raw number of searches. Even though "Cheap Ring Tones" may have 30,000 searches a month, it's not a great niche to start out in as it's extremely competitive and your cost per click in Search will most likely be too high for you to convert traffic into affiliate offers.

[Tristen Loh]

30,000 searches per month is perfect for me.... Additional, I prefer to target on the long-tail keyword too.

The long-tail keywords can be ranked better instantly, But the shorter keyword (normally higher search volume) will need longer time to be ranked well. However, you will drive massive traffic from these short & long-tail keyword in the long run. That's "shooting 2 birds with 1 stone"... ha...ha...

[Andrei Rotariu]

Originally Posted by domaingamer

You need to strongly consider the competition in the niche, not just the raw number of searches. Even though "Cheap Ring Tones" may have 30,000 searches a month, it's not a great niche to start out in as it's extremely competitive and your cost per click in Search will most likely be too high for you to convert traffic into affiliate offers.

Thanks for the reply. This was just an example though.

[Andrei Rotariu]

Originally Posted by Tristen Loh

30,000 searches per month is perfect for me.... Additional, I prefer to target on the long-tail keyword too.

The long-tail keywords can be ranked better instantly, But the shorter keyword (normally higher search volume) will need longer time to be ranked well. However, you will drive massive traffic from these short & long-tail keyword in the long run. That's "shooting 2 birds with 1 stone"... ha...ha...

Thanks Tristen!

Just quickly what keyword tools do you use, at the moment i dont use any paid software, just googles free tool. Maybe this will help me too.

[Tristen Loh]

Hi, GoinDeep

Wordtracker - Best for the searching hidden & long-tail keywords. There are free trial available.

Hope this will help you.

Cheers.

[AlbertF]

If only ranking the top one for those 30,000 searches keywords were so simple, then we would be getting over 100,000's visitors to our sites every month. Start small, like around the 2000's zone that seems low competitive and once your site has somewhat more authority and stuck around enough in Google's index, then aim for more higher competitive keywords. Just my advice.

We've helped launch what are now multi-million dollar companies on 10 keywords. No joke.

[ajeetroy]

30000 visitors would definitely be worth trying..If you can get your website ranked and start to get visitors you can do several things to monitize, like put adsense, sell text links etc. May be flip it.

[DennisM]

Originally Posted by domaingamer

You need to strongly consider the competition in the niche, not just the raw number of searches. Even though "Cheap Ring Tones" may have 30,000 searches a month, it's not a great niche to start out in as it's extremely competitive and your cost per click in Search will most likely be too high for you to convert traffic into affiliate offers.

I beg to differ. You can compete in ANY NICHE. There's so much hanging fruit on the web you can make money on anything!

Let's break down this niche "Cheap Ring Tones"...

First, I do agree you'll get clobbered in PPC for the higher KW's but let's go a different route here. Why not bid directly on the domain names of your top competitors? Yeah, you may not be able to if you're going the CPA route BUT you still can in a way. Instead of sending the clicks directly to the CPA offer send to a squeeze page (in this case, ring tones). Throw together a small 5 page ebook on ring tones, a how to, something like that to entice the op-tin.

Now, you CAN bid on the domains as you're not breaking an CPA network rules. Think of all their traffic you can sponge off of and you're building a list at the same time.

Now you have an opt-in list of say 100. NOW send the CPA offer. Even zip offers can earn a dollar or more. This offsets your PPC costs and you build a list in this niche. The longer you run PPC the more your list grows!

To monetize the list even further, think about WHAT ELSE these ring tone folks might be interested in. Well, obviously cell phone plans, Blackberry's? Who knows. Just research.

Not trying to bust your chops here but this is one really simply way to compete in ANY niche. To recap, you can compete in ANY NICHE WHERE THERE ARE BUYERS.

That's the key right there. If you have buyers then one can compete.

Thanks for reading,
Dennis