Impact Of Removing Pages/Products From Established Site

1 replies
I am working on a large eCommerce site for a client who has recently made the move to separate 2 lines of products they used to combine. They want to remove all of the old content as soon as possible, but they do not want (of course) to lose any ranking for the other products they left on the site. The site is nearly 12 and a half years old so it is very established.

I considered offsetting some of the content loss with a blog, which they do not yet have, and by beefing up some page content.

Input is welcome here.
#established #impact #pages or products #removing #site
  • Profile picture of the author Julia Russo
    I have never found it good to just "delete" ANYthing on the web that is still viable and even if it's not! That info can be moved to another page, create a 301 redirect for the original address, just in case there is something somewhere linking to that content. Your pages are still out there in the search engine listings. When your site is crawled, you can get crawl errors (no biggie but why have them?) for pages not found.
    I just cleared up 2375 crawl errors today from my site---I changed hosting companies last year and rebuilt the site with the same info but the urls had changed. Even with a blanket 301 direct, I still had those pages in the index.

    The blog and content should be done anyway. But separating the products are fine--I would put a link to the original content (maybe in fine print) and change the description of the old to notify the reader of an update/change in the product offering, linking it back to the new info. Worth a try.
    Signature
    Wholesale/drop ship tutorials--LEARN HOW and where to get drop shippers
    http://www.storkandveil.com/wholesale-drop-ship-info/
    {{ DiscussionBoard.errors[7695184].message }}

Trending Topics