What is a realistic great conversion rate for a $97 product?

JasonParker · 08-29-2008, 01:54 PM

Hey Warriors,

I'm working on tweaking my sales page for my new $97 product.

I was thinking a good goal conversion rate could be 4%. But this is my first time selling a product at this price point.

So... what is a realistic great conversion rate for a $97 product?

Steven Fullman · 08-29-2008, 02:07 PM

Hey Jason,

Flippant, but it starts the debate...

If your offer has a perceived value of > $97, then you can expect a decent conversion.

If it's less, expect less.

Conversion rates vary SO much depending on your target audience, market forces, credibility, competition, whether you already have a 'buying list', etc, that a benchmark % figure would almost certainly be impossible to guess.

Test and measure, dude.

Steve

Ilya Feynberg · 08-29-2008, 02:22 PM

Steve's right. There are just far too many factors for us to give you any clear answer or anything even close. We could say ya 4% seems good, and it could do 8% easy, or maybe just 1%.

Funny you bring this up though, my product is a $97 product as well.

LB · 08-29-2008, 02:23 PM

Too broad of a question. Kind of like, "how much does a car cost?"

Depends on your leads, their expectations, the niche, product, payment terms, etc. etc.

All that matters is the most profitable price point out there. Sometimes volume>profit per sale.

JasonParker · 08-29-2008, 02:26 PM

Well, yeah.

I'm just curious about what you consider to be a good goal conversion rate for a $97 product.

...Like... what conversion rate would you personally be satisfied with for a $97 product?

...And... how high has your conversion rate ever been for a $97 product?

OnlineMasterMind · 08-29-2008, 02:51 PM

I'd say 4% would be a GREAT conversion rate; not sure about realistic.

Might be pushing it... But go for it. IMO 2% on a $97 product would be GREAT. That's still $2/click!

Of course, I'm talking about cold traffic. If you're doing JV's or sending some warm traffic, it could definitely be higher than 4%.

08-29-2008, 01:54 PM	#1
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 3,951 Thanks: 666 Thanked 814 Times in 335 Posts	What is a realistic great conversion rate for a $97 product? Hey Warriors, I'm working on tweaking my sales page for my new $97 product. I was thinking a good goal conversion rate could be 4%. But this is my first time selling a product at this price point. So... what is a realistic great conversion rate for a $97 product?

08-29-2008, 02:07 PM	#2
Steven Fullman Senior Warrior Member War Room Member Join Date: Mar 2007 Location: London, England Posts: 3,771 Thanks: 1,006 Thanked 525 Times in 340 Posts Social Networking Contact Info	Re: What is a realistic great conversion rate for a $97 product? Hey Jason, Flippant, but it starts the debate... If your offer has a perceived value of > $97, then you can expect a decent conversion. If it's less, expect less. Conversion rates vary SO much depending on your target audience, market forces, credibility, competition, whether you already have a 'buying list', etc, that a benchmark % figure would almost certainly be impossible to guess. Test and measure, dude. Steve
	*==>WHAT??? YOU DON'T OWN WPUNIQUE YET?!? WHY NOT??? 2500+ SOLD<==* Niche Research. It's Really Super EASY! Last edited by Steven Fullman; 08-29-2008 at 02:11 PM.

08-29-2008, 02:22 PM	#3
Ilya Feynberg I'm slightly deranged War Room Member Join Date: Dec 2007 Location: Where it's all bigger ;) Posts: 822 Thanks: 18 Thanked 25 Times in 21 Posts	Re: What is a realistic great conversion rate for a $97 product? Steve's right. There are just far too many factors for us to give you any clear answer or anything even close. We could say ya 4% seems good, and it could do 8% easy, or maybe just 1%. Funny you bring this up though, my product is a $97 product as well.

08-29-2008, 02:23 PM	#4
LB Original Warrior War Room Member Join Date: Oct 2003 Location: In the forest. Posts: 2,894 Thanks: 256 Thanked 461 Times in 202 Posts	Re: What is a realistic great conversion rate for a $97 product? Too broad of a question. Kind of like, "how much does a car cost?" Depends on your leads, their expectations, the niche, product, payment terms, etc. etc. All that matters is the most profitable price point out there. Sometimes volume>profit per sale.
	Tired of Article Marketing, Backlink Spamming and Other Crusty Old Traffic Methods? Click Here.

08-29-2008, 02:26 PM	#5
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 3,951 Thanks: 666 Thanked 814 Times in 335 Posts	Re: What is a realistic great conversion rate for a $97 product? Well, yeah. I'm just curious about what you consider to be a good goal conversion rate for a $97 product. ...Like... what conversion rate would you personally be satisfied with for a $97 product? ...And... how high has your conversion rate ever been for a $97 product?

08-29-2008, 02:51 PM	#6
OnlineMasterMind Advanced Warrior War Room Member Join Date: May 2008 Posts: 530 Thanks: 62 Thanked 52 Times in 30 Posts	Re: What is a realistic great conversion rate for a $97 product? I'd say 4% would be a GREAT conversion rate; not sure about realistic. Might be pushing it... But go for it. IMO 2% on a $97 product would be GREAT. That's still $2/click! Of course, I'm talking about cold traffic. If you're doing JV's or sending some warm traffic, it could definitely be higher than 4%.