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What is a realistic great conversion rate for a $97 product?

by JasonParker
5 replies
Hey Warriors,

I'm working on tweaking my sales page for my new $97 product.

I was thinking a good goal conversion rate could be 4%. But this is my first time selling a product at this price point.

So... what is a realistic great conversion rate for a $97 product?
#$97 #conversion #great #product #rate #realistic
  • Profile picture of the author Steven Fullman
    Hey Jason,

    Flippant, but it starts the debate...

    If your offer has a perceived value of > $97, then you can expect a decent conversion.

    If it's less, expect less.

    Conversion rates vary SO much depending on your target audience, market forces, credibility, competition, whether you already have a 'buying list', etc, that a benchmark % figure would almost certainly be impossible to guess.

    Test and measure, dude.

    Steve
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    • Profile picture of the author mdunn123
      Steve's right. There are just far too many factors for us to give you any clear answer or anything even close. We could say ya 4% seems good, and it could do 8% easy, or maybe just 1%.

      Funny you bring this up though, my product is a $97 product as well.
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    • Profile picture of the author LB
      Too broad of a question. Kind of like, "how much does a car cost?"

      Depends on your leads, their expectations, the niche, product, payment terms, etc. etc.

      All that matters is the most profitable price point out there. Sometimes volume>profit per sale.
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      • Profile picture of the author JasonParker
        Well, yeah.

        I'm just curious about what you consider to be a good goal conversion rate for a $97 product.

        ...Like... what conversion rate would you personally be satisfied with for a $97 product?

        ...And... how high has your conversion rate ever been for a $97 product?
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        • Profile picture of the author OnlineMasterMind
          I'd say 4% would be a GREAT conversion rate; not sure about realistic.

          Might be pushing it... But go for it. IMO 2% on a $97 product would be GREAT. That's still $2/click!

          Of course, I'm talking about cold traffic. If you're doing JV's or sending some warm traffic, it could definitely be higher than 4%.
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