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Different Lander For Each Keyword/Ad/Angle?

by drewfioravanti
7 replies
Would you write/create a different lander for each keyword/ad/angle, etc?

It would take more time but it seems it would also be more effective to speak directly to the prospesct instead of to a group of prospects with possibly different fears/problems.
#keyword or ad or angle #lander
  • Profile picture of the author drewfioravanti
    Crash and burn bump. Is that even legal around here?
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  • Profile picture of the author Alex Blades
    I don't see anything wrong with it, it may take more time but will be great for testing. Could even save you money if you know what keywords or landers won't convert.
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  • Profile picture of the author drewfioravanti
    I'm thinking it would be more targeted and therefore, more optimized.
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  • Profile picture of the author khooster1
    Just get to test it out, man.

    You will never know unless it is proven wrong
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  • Profile picture of the author howtogurus
    Be careful of Google. It sounds like what you are talking about is making Doorway Pages. This used to be a major technique of SEO several years ago until Google decided to add blocks on these types of pages to their algorithm. I still use this technique in a limited way but I make sure that each page is distinctly different from the other pages. No repeating text etc. If you need to repeat anything like text stick it in a graphic and give the graphic a new name for each page.
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  • Profile picture of the author MartinPlatt
    Definitely. If you have a very tight niche, you will have better rates for action taking, such as subscribing, purchasing or whatever, and the list would be more responsive and easier to market to.

    Also if you're doing adwords advertising, you need a tightly focused landing page to get the quality score to increase.
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  • Profile picture of the author ajrocks
    It is well worth the time to target your visitors at a granular basis. The better the targeting the better the conversion. You could get some automated software to help you swap out key words and such to help decrease the time it would take to scale a large operation.
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    AJ - Dating traffic and SEO expert

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