Need Help. Suggestions and ideas will be very much appreciated:!

Hi Folks.

I notice that Clickbank don't enable user review engine on their marketplace, isn't review system is standard practice on many e-commerce sites?.Why don't they (ClickBank) integrate it into their own marketplace.?

My plan is I am going to create an info product marketplace for specific niche. Sort of Clickbank for a specific niche.

User review functionality will be integrated into the marketplace. Reviews will be from real buyers and not some fake testimonials that we sometimes see in sales letter. Is this a good idea to do so?

I guess buyer will like it . I , however have one concern. Will this lower the martket place Earnings per click (EPC)?

Maybe it's just me. I feel that a lot of CB products are overyhyped in their sales letter. I am kinda worried that by enabling user review system on the site, many products will have low star ratings thus ... low Earnings per click (EPC). Will this lower the martket place Earnings per click (EPC)?


2)Should I just copy/paste content from sales letter from each of the CB products?. I am compelled to do this but on second thought all big ecommerce sites e.g. Amazon,etc don't use overhyped information (sales letter) for their info product description (kindle ebooks).

Thx