Sell What You Would Want to Buy
Many years ago Allen published a story on the forum that made an impact on me and my life. The gist of the story was for us to sell what we would want to buy, treat others like we would want to be treated, write what we would want to read, etc.
Does your get rich quick ebook really help people get rich? Would you recommend it to your daughter who just went through a nasty divorce and has no money but needs to get something going quickly?
Could you use your how to make money ebook and avoid becoming homeless yourself?
Does your improve your health (condition) package really help people improve their health (condition)? Would you recommend it to your grandmother who was dying or suffering from the things your book or video supposedly cures?
I could continue to list many products and many similar questions but won't. The point is don't sell stuff that doesn't work and that you wouldn't use yourself. Yes I know the old argument that you aren't your customer but you, perhaps, should be.
Violating this basic principle of being a decent human being and treating others with respect and how we'd want to be treated is why we see the threads about how to make money (because the poster is broke) while advertising big claims in his or her signature file.
Yes give enough umph to your sales letter to get them interested - but don't lie if you don't like to be lied to (or at all).
Yes control your time and limit your free support if necessary - but don't ignore people or give them a legitimate way to contact you if you don't like to be ignored.
Yes use curiosity responsibly to sell the upsell or volume two but don't trick people if you don't like to be tricked (or at all).
Yes give $x value for $x (at a bare minimum) but make sure that you are really giving $x value and that it is really helpful if you don't like to feel cheated yourself.
Doing the right thing may not make you rich, and some here don't care about doing the right thing because they feel we are here to talk about making money not ethics, but doing the wrong thing will always catch up to you in one way or the other.
Your thoughts?
Mark
Does your get rich quick ebook really help people get rich? Would you recommend it to your daughter who just went through a nasty divorce and has no money but needs to get something going quickly?
Could you use your how to make money ebook and avoid becoming homeless yourself?
Does your improve your health (condition) package really help people improve their health (condition)? Would you recommend it to your grandmother who was dying or suffering from the things your book or video supposedly cures?
I could continue to list many products and many similar questions but won't. The point is don't sell stuff that doesn't work and that you wouldn't use yourself. Yes I know the old argument that you aren't your customer but you, perhaps, should be.
Violating this basic principle of being a decent human being and treating others with respect and how we'd want to be treated is why we see the threads about how to make money (because the poster is broke) while advertising big claims in his or her signature file.
Yes give enough umph to your sales letter to get them interested - but don't lie if you don't like to be lied to (or at all).
Yes control your time and limit your free support if necessary - but don't ignore people or give them a legitimate way to contact you if you don't like to be ignored.
Yes use curiosity responsibly to sell the upsell or volume two but don't trick people if you don't like to be tricked (or at all).
Yes give $x value for $x (at a bare minimum) but make sure that you are really giving $x value and that it is really helpful if you don't like to feel cheated yourself.
Doing the right thing may not make you rich, and some here don't care about doing the right thing because they feel we are here to talk about making money not ethics, but doing the wrong thing will always catch up to you in one way or the other.
Your thoughts?
Mark
Earns Me Over $146.72 in 12 Hours. This is Weird, But it Works!