How to minimize the risk of a flop product / offer?

11 replies
How do you minimize the risk of creating a product that won't sell or convert? At what point of the initial stages do you have the certainty that your product, its salescopy, when driven traffic to is gonna convert?
#flop #minimize #offer #product #risk
  • Profile picture of the author howtogurus
    I always check the competition. If similar products are selling well then my new product should do ok. Of course you need to keep quality high, low quality products will always tank. I also keep a list of all recommendations from my customer base. But that may not work, A couple of years ago I received a lot of recommendations to create training on how to use Adobe Acrobat. So, created that training title, but it is one of my worst performing titles even though I had lots of requests for it. Sometimes you will just make a bad selling product. Best thing is to have lots of products, that way you can average the sales over your whole product line. That will minimize the effects of one bad product.
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  • Profile picture of the author NatesMarketing
    Make sure it's a high quality product and make sure there is a market for it. If there is no demand, your product will not sell - no matter how good it is.

    If there is demand, and you have a quality product - then it's time to revamp your marketing tactics.

    Main thing - ensure demand.
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  • Profile picture of the author aizaku
    whip out google keyword tool and determine what ppl have problems with and then drill down to a sub niche of that.

    Create your product around the problem and the subniches as chapters in your product.
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  • Profile picture of the author longblog
    Also, make sure that demand is still relevant. Just because something was in demand 6 months ago, doesn't mean it is today.
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  • Profile picture of the author John Romaine
    Fail quickly.

    Alternatively, promote an affiliate offer. If it sells, recreate the product (make it better) and sell that.
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  • Profile picture of the author writeaway
    You have to overcome the fear of failure for you to soar. Build it and fine tune it. Stop being afraid. Take action noe. No one else will do it for you.
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  • Profile picture of the author Malcolm Thomas
    Originally Posted by BarberShop View Post

    How do you minimize the risk of creating a product that won't sell or convert? At what point of the initial stages do you have the certainty that your product, its salescopy, when driven traffic to is gonna convert?
    Focus on Creating a high quality product and you'll already be one step ahead of the competiton. Most products flop because they deserve to. It isn't offering any value nor bettering anyone's life.

    Focus on creating a product that you are proud of and your product will be a success.
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