Here's a WSO I'd love to see

Yeah, unfortunately a product like that would probably struggle to sell. It doesn't promise millions

1. You need a tracking program at the very least. To not know where your sales came from is a problem and a tracking program will help by allowing you to see which url a person came through before landing on your site. This allows you to see what methods of promotion are working well for you and what methods of promotion are not working well for you.

2. EPC = Earnings per Click. This is the total profit divided by the number of clicks/visitors. So $100 profit from 50 visitors would give you an EPC of $2.00. That means each visitor to the site has been worth $2.00. When you know your stats like this it then allows you to be more confident in approaching affiliates and/or buying traffic. If you know the average visitor to your site is worth $2 to you then spending anything less than that to get a visitor to your site will result in profit -- in the majority of cases.

3. Conversion Rate. This is the total number of sales as a percentage of the total number of visitors. So if 100 people visit a page and only 2 people buy, the conversion rate for that page is 2%. This can also be used on things such as squeeze pages. If 100 people go to a squeeze page and only 35 of them optin, then the conversion rate of that squeeze page is 35%.

4. Split testing is definitely something you should always be doing. Unless you have a squeeze page or a sales page with a conversion rate of 100%, then you should constantly be striving for 100%. You will never get there (obviously) but the point is that you should always be testing two versions of a page against one another as quite often one really simple little change can make a huge difference to your conversion rate.

Increasing your conversion rate from 1% to 2% might sound very minor. But when you think about it, what you have actually down is doubled your conversion rate from 1% to 2% and therefore your profits will have doubled as well. So if that page were making you $100,000 per year, by making that small increase in your conversion rate, that same page will now be making you $200,000 per year. This is why split testing is so important.

When split testing it is important to only ever test one element at a time. If you change a whole heap of things on your page then you will never know which change it was that increased or decreased your conversion rate. So just test one thing at a time. The elements that usually have the biggest effect on a conversion rate are the headline, the subheadline, the opening paragraph, the actual offer, guarantee, and price. So test those things one at a time and be constantly trying to improve your conversion rate.

There you go, that's all FREE.

WillR, thanks a lot man! I'm actually familiar with all the terms what they measure and why they're important. It's implementing and monitoring them I don't really understand yet.

For example on both EPC and conversion rates, you need to know exactly how many visitors came to your site or page during a given period and how many of them converted ( whatever a conversion happens to be). I have trouble understanding how to set up and monitor those kinds of things. I look at my Google Analytics and honestly I don't understand a lot of the details. I can see for example that Facebook is one of the biggest referrers of traffic to my site. And I can see that most people land on the home page.
I can also see the most popular blogs that generate traffic. But after that it gets hard to understand. For instance, I can see how many people hit my opt-in form. But I don't know how to look at how many came from where or how many opted in vs. how many visited, etc etc.

Hi MusicMinCoach, I am creating new training titles every month. I have an existing customer base so I don't need to depend on WSOs or things like that to make a successful training title. So... I will tackle this one this Spring, sounds like something my existing customers would be interested in. When done I will put it up as a WSO as well. Everything I do is pretty much video training, so it will be an online set of video tutorials (probably around 60 videos). Good idea. I will put it up cheap.

Right now I am finishing up a major online training title on Affiliate Marketing (almost 400 videos), but you are right, there needs to be some basic info training put up in the WSOs to help out Warrior members on some of these side topics that really won't make for great selling titles, but which will be extremely useful. Too much of what is up on the WSO is there to make a fast buck, nothing against that but it does leave some holes in what is available. I will try to fill in some of those holes this year.