Emotional Connection- The Essence of Salesmanship?
Selling is not natural for me so I am having to LEARN the art of salesmanship.
How do we connect emotionally to customers? In any niche, how do we connect and make an impact in their lives?
Any campaign that we are in, no matter the niche, we must find that connection with our customers on a level that fills a NEED in their lives.
We Identify the NEED.. then we are there with a solution to the problem.
I think that this is where all the keyword research comes into play.
After we identify the problem we have to provide a solution.
Maybe... just maybe.. our articles and blogs should not say..
"You need to buy 'x' product"
Maybe we should restate the need and get the customer to say "yea, this describes me perfectly."
Then we provide a solution to the problem.
So, Warriors.. is this the essence of salesmanship?
1) Identify the need (In research)
2) Expose the need (to the right customers)
3) Provide a solution to the need (by connecting with the customer somehow)
Thanks for putting up with a newbie.
Jeremiah
The bartender says: "We don't serve faster-than-light particles here."
...A tachyon enters a bar.
In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt