Emotional Connection- The Essence of Salesmanship?

by jimvol
5 replies
I am VERY new to IM so Please bear with me while I share some things that I am learning about selling.

Selling is not natural for me so I am having to LEARN the art of salesmanship.

How do we connect emotionally to customers? In any niche, how do we connect and make an impact in their lives?

Any campaign that we are in, no matter the niche, we must find that connection with our customers on a level that fills a NEED in their lives.

We Identify the NEED.. then we are there with a solution to the problem.

I think that this is where all the keyword research comes into play.

Keyword Research = Problem Identification?

After we identify the problem we have to provide a solution.

Maybe... just maybe.. our articles and blogs should not say..

"You need to buy 'x' product"

Maybe we should restate the need and get the customer to say "yea, this describes me perfectly."

Then we provide a solution to the problem.

So, Warriors.. is this the essence of salesmanship?

1) Identify the need (In research)
2) Expose the need (to the right customers)
3) Provide a solution to the need (by connecting with the customer somehow)

Thanks for putting up with a newbie.

Jeremiah
#connection #emotional #essence #salesmanship
  • Profile picture of the author JasonBennet
    Hi Jeremiah,

    I will focus my thinking on how I can give consistent values to my customers. I believe that when I do that be providing good useful content and recommending good resources which solves their problem, they will be willing to take a look at the product that I am recommending. One of the most important thing to do is to build your own list of subscribers so that you will be able to follow up with them.
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  • Profile picture of the author MikeTucker
    You are certainly on the right track, Jeremiah.

    So, Warriors.. is this the essence of salesmanship?

    1) Identify the need (In research)
    2) Expose the need (to the right customers)
    3) Provide a solution to the need (by connecting with the customer somehow)

    Great plan. I might do things in a different order,
    but so long as it all gets done, you'll be fine.


    Of course, you might want to add:
    4) Follow-up!!
    Signature

    The bartender says: "We don't serve faster-than-light particles here."

    ...A tachyon enters a bar.

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  • Profile picture of the author NewParadigm
    Appealing to customer's emotion is paramount/#1. They will then use your features/benefits/logic to justify their decision to buy.
    Signature

    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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  • Profile picture of the author writeaway
    All REAL salesmanship focus on two things: LOVE and FEAR. Your goal is to get the attention, elicit the needs, and speak to the desires of your prospects using these TWIN EMOTIONS.

    This formula is DIRT OLD. Still effective. Probably will be effective forever.
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    • Profile picture of the author myob
      The prospect actually has many emotions going on at various stages of the sales process, particularly if the product or service requires a substantial investment. Understanding emotions including trust, value, belonging, gratification, competition, self-image, etc are additional factors often of a hidden resistance that need to be addressed for optimum sales conversions.
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