Email Marketing Follow Up sequences- what works best for you?

11 years ago

Originally Posted by eniggma

I just wanted to get some thoughts from other list builders on what they have seen to be most effective to build trust and get sales.

-A follow up sequence like a 5 day course leading up to a product sell.
(Your squeeze page pitches the course itself as the bait, not a freebie)

-A few days of offering value with no email relating to the other and then a promotion after come content emails

- No follow up sequence just all broadcasts 4 times a week, with 2 of them being promos.

I hear many using the follow up sequences to build trust telling stories while soft selling. I have read through Chaperons ARM 2.0 course and it is by far the best most in depth course I have ever read.

On the other hand I see others teaching to have only 2-3 follow up emails and then all broadcasts. I like the "live from" feel of it and all, and I think that inherently builds trust. Unless you deal with a lot of time sensitive promos it seems like a lot of work to have to write broadcasts each day when you can set them all up to go up automatically.

Thoughts?

I read this thread some days ago, maybe it can help you: http://www.warriorforum.com/main-int...month-yet.html

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MartinPlatt

11 years ago

You need to mix it up. Add value, sell by adding value with products. Links to other helpful information on other sites. Links to information on your own site(s).

Personally, I like things like a 5 day course so long as it offers value, as it can easily engage the reader, and build them toward the ultimate conclusion of the product being able to help them in the way they need it to.

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Bill Hugall

11 years ago

Totally depends on what type of list you are building. I have a review site and people get pissed off when I try and teach them stuff : ) My other lists I will add a follow-up. I find that doing a follow-up allows me to slack, and not stay engaged. Cool for people who want auto-pilot, but I like interacting with my lists. It gives me energy and motivation to take action daily.

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doshmachine

11 years ago

You may find this post useful. It gives a detailed description of a successful follow up sequence and why.

http://www.warriorforum.com/war-room...cret-here.html

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footbag_man

11 years ago

Don't do a 5 day free course by follow up emails..

Day 1.. "ok great course"
Day 2.. "missed the email, out in the pub"
Day 3.. "wait.. who the F is this emailing me"
Day 4.. "spam folder"

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eniggma

11 years ago

Originally Posted by footbag_man

Don't do a 5 day free course by follow up emails..

Day 1.. "ok great course"
Day 2.. "missed the email, out in the pub"
Day 3.. "wait.. who the F is this emailing me"
Day 4.. "spam folder"

I never understood how this assumption developed using a course. If you are making it clear its a 5 day course on your squeeze page and setting that expectation on the first follow up and make the course the main selling point and not some freebie, why would they all of a sudden not have a clue who you are by day 3?

I'm not saying it doesn't happen but I would think the larger number of your subs would remember you and be committed to seeing the course through.

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voiceofreason Banned 11 years ago

One important factor that is absolutely essential to keep in mind when setting up a follow up sequence: (People lose sight of this all the time)

The purpose of the email message itself is not to sell - But to get them to click - To take your desired action.

If we lose sight of the fact that selling is a cycle, it's easy to get caught up in asking our emails to do too much... I once heard a wonderful illustration of this:

Let's say you have a huge client flying in for a sales pitch. He arrives at the airport, and you send a drive to pick him up... What's the drivers job? To get him from the airport, to your office where you can have your professional sales people (Or yourself) sell him!

Do have the driver trying to sell him on the way over? Nope... Not his job. In fact, he just may do more harm then good. Rather, you assign distinct roles to the best qualified individuals to complete those roles.

Same with the email process. Make certain that your email is written, and sequenced to accomplish the objective of keeping the prospect warm, and getting him/her to take the next logical course of action. (Which is rarely "to close a sale" within the email itself) - Your website, or a sales page, or a webinar are all infinitely preferable mediums for closing a sale.

Just wanted to share as the message within can often influence the order of the sequence itself.
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Alexa Smith

Banned 11 years ago

Originally Posted by eniggma

I just wanted to get some thoughts from other list builders on what they have seen to be most effective to build trust and get sales.

Ah, these are all questions that depend heavily on your traffic demographics (and maybe partly on your niche, too), and on how you set your prospective customers' expectations, aren't they?

What I've found most effective, myself, is all listed in these two posts (but in my own business, across a large range of unrelated niches, I'm not concerned primarily with search engine traffic, which is far harder to sell to, so I ought in all honesty to admit that it's perhaps a little easier for me, overall, than for some marketers, just because my traffic's so much more responsive to start with

) ...

http://www.warriorforum.com/main-int...ml#post6123982

http://www.warriorforum.com/main-int...ml#post7647187

Originally Posted by eniggma

On the other hand I see others teaching to have only 2-3 follow up emails and then all broadcasts.

There are people "teaching" all sorts of nonsense, aren't there? (There are people "teaching" others that Google penalizes duplicate content; they're not people who understand what the words "duplicate content" mean anyway, but that's still what they're teaching. There are people who, by their own admission, have never tried list-building at all, but are still "teaching" people why it isn't a good idea at all. You have to be careful by whom you choose to be advised!

).

Personally, I use broadcasts as rarely as possible, for all the reasons explained here: http://www.warriorforum.com/main-int...ml#post7301227

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Lucian Lada

11 years ago

Alexa, in the first thread you mention your free PDF contains info that they can't get elsewhere. I'm sure you refer to information they can't get elsewhere in one place, rather than scattered in multiple places, and not something totally unique, and never heard before, right?

You also mention that another purpose of the free guide is to ensure maximum future open-rates. In what way you ensure this, besides saying the emails will come from <your pen-name>, making passing comments regarding further detailing in future emails regarding one or more aspects you discuss in the free guide, promising some rewards by reading emails for a while (in the way that they'll get better at whatever your are teaching), saying that the free pdf is really just the tip of the iceberg, and while worthwhile, not exhaustive by any means, offering exclusive bits of information just for subscribers, bits of information which you try to make them perceive as of high value, reassuring that they can leave your list whenever they choose to, piquing curiosity by saying they are in some sort of "against the grain" club, and do things differently and better that most people?

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Alexa Smith

Banned 11 years ago

Originally Posted by Lucian Lada

I'm sure you refer to information they can't get elsewhere in one place, rather than scattered in multiple places, and not something totally unique, and never heard before, right?

Sorry, Lucian, I don't know whether you're asking about where on the page I tell them there'll be information they can't get anywhere else, or where in the PDF I give them information they can't get anywhere else. It's a lot of typing, so may I clarify what you're asking, first, please?

Originally Posted by Lucian Lada

You also mention that another purpose of the free guide is to ensure maximum future open-rates.

Yes, very much so! The "free report" (or whatever you call is) is a big part of what distinguishes between the people with 15% open-rates and the people with 85% open-rates.

Originally Posted by Lucian Lada

In what way you ensure this, besides saying the emails will come from <your pen-name>, making passing comments regarding further detailing in future emails regarding one or more aspects you discuss in the free guide, promising some rewards by reading emails for a while (in the way that they'll get better at whatever your are teaching), saying that the free pdf is really just the tip of the iceberg, and while worthwhile, not exhaustive by any means, offering exclusive bits of information just for subscribers, bits of information which you try to make them perceive as of high value, reassuring that they can leave your list whenever they choose to, piquing curiosity by saying they are in some sort of "against the grain" club, and do things differently and better that most people?

Well, all those things are quite of a lot of ways - you've already covered a lot, there!

I also discuss and explain affiliate marketing very openly with them, explaining what sort of things I will and won't recommend, and why.

I explain how commissions work (so that they never imagine they're paying extra by buying anything through my link.

I promise them I'll never promote anything new or "launches", because they like the reassurance of knowing everything I recommend is well tried/tested/proven.

I promise them that there'll be continuity in the emails they get, which are all part of a "process" and that I won't be sending them "broadcast messages" which interrupt that, and so on.

All of these things help to increase open-rates.

I explain why, if they want to pass this PDF on to their friends, they'll actually be doing their friends a much bigger/better favor letting them opt in for it themselves, rather than forwarding it to them by email (but people still do that, so I put in links to my own site, anyway).

I always assume that in either the recent part or the present, they're also on other marketers' lists (I think it's naive to imagine you're the only person whose list they're on?), so I want to make myself look as different as possible from all those "other marketers", and become the person through whose links they decide to buy things, because I'm the one they trust.

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Lucian Lada

11 years ago

Originally Posted by Alexa Smith

Sorry, Lucian, I don't know whether you're asking about where on the page I tell them there'll be information they can't get anywhere else, or where in the PDF I give them information they can't get anywhere else. It's a lot of typing, so may I clarify what you're asking, first, please?

I had a hunch it will turn out this way...
Anyway, you say:

Originally Posted by Alexa Smith

Fulfil the promise of offering some information of genuine value which they can't find elsewhere

The "which they can't find elsewhere" means that they can't find it all in one place, and that you did the research and wrote the solution to a problem from multiple sources, or that what you have written is totally new, and never before heard? I think I'm overemphasizing this aspect, now that I think of it.

Thanks for the other tips - I've added them on my list.

P.S. How the heck do you squeeze everything you've mentioned in just a few pages?

P.P.S. We need more emoticons on this forum, I have to use the EEK! for other purposes...

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Alexa Smith

Banned 11 years ago

Originally Posted by Lucian Lada

The "which they can't find elsewhere" means that they can't find it all in one place, and that you did the research and wrote the solution to a problem from multiple sources, or that what you have written is totally new, and never before heard? I think I'm overemphasizing this aspect, now that I think of it.

Yes, I see - sorry. I try to find at least one thing they won't have found anywhere else online (and pad it out to a page, if I can).

Originally Posted by Lucian Lada

P.S. How the heck do you squeeze everything you've mentioned in just a few pages?

Well, you can get that lot into about 6 pages? :confused:

Originally Posted by Lucian Lada

We need more emoticons on this forum

I've always thought this ...

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Raydal

11 years ago

I guess you encounter these different teaching because they
are all aiming for different markets and results. The most
important thing is what's best for your market and list.

For example, in my autoresponder emails product I teach how to
write emails associated with a landing page that leads
to a sales letter where you are selling a product or service.
So I don't talk about building trust and relationships because
you cannot do that in a 7-10 emails. I'm talking about
how to get the sale as quickly and effectively as possible.

Now this model would NOT fit all email marketing situation.
If you are for example providing a free newsletter then you
can build relationship and ask for the sale later. That is
more of a soft-sell approach whereas my approach
is a hard-sell one.

So first, determine how you are using your autoresponder
series and fit your emails for that model.

On my newsletter list now I go for the giving value first
and ask for the sale later model. But if you optin to
one of my landing pages associated with a product
I'm selling you'll get the hard-sell approach. And when
you become a customer you'll get yet another model
suitable for a customer list.

-Ray Edwards

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bhnath

11 years ago

Do the a free course by VIDEO with 5 videos that they can get access to as soon as they sign up to your list. Deliver the link by email.
On your back end have a video of you for 2 or 3 minutes explaining what they need to do to get access to the course and who you are, be friendly and add a joke or two in.
Make the course informative and useful, then at the end of the course give them a one time offer to one of your products related to the same subject.
You build up an instant relationship due to the videos and being friendly = quite a few sales!
They are now also on your list

....
Mix it up with your emails, after that course they will not forget your name so they are more likely to open your emails in future.

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prasanth5

11 years ago

Many prospects turn into potential buyers if they are kept waiting for your next email.

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Email Marketing Follow Up sequences- what works best for you?

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