FaceBook Is Almost Ready to Release FaceBook Graph Search -- The Future of Search
Last week, I watched the following 55 minute video about this product, and I can definitely see some real value in this for marketers everywhere...
Graph Search Overview
I am pretty sure that this will not be a Google-killer, but it will definitely be an excellent Lead Generation Tool that will help us find the people we most want to target our marketing messages.
In a nutshell, a search query in FB Graph Search looks like this:
Find: "marketing manager for web design company located in Tulsa Oklahoma"In other words, it is going to allow us to search for people who match a very specific criteria, as far as job title, type of firm, location, and much more...
We will even be able to search for people like this...
Find: "restaurant manager for pizza restaurant with delivery located in Dallas TX"
Find: "CEO of dental management company located in Oklahoma"This tool will be a godsend for anyone offering Local Marketing Services.
But, I truly believe that it will be a tool that will also have value outside of local B2B lead generation.
For example, what if I created a query like this:
Find: "home owner with roof damage located in 74074"
Find: "divorced parent with children and home owner located in Wichita Kansas"
Find: "single female between age of 22 and 30 who likes physical fitness and reading located in Stillwater, Oklahoma" LOL Maybe I could use this to find my next wife...Absolutely, the potential for this to help us find the most appropriate people to present our marketing messages is going to be awesome...
In my mind, this will be like Linked In on steroids!!
This is the future of "people search" and "lead generation"!! Unfortunately, it is NOT YET HERE...
This program is still in Beta... In order to be able to use it, you have to "Join The Waiting List" to get approved by FaceBook, just so that you can play with this tool...
I applied to become a beta tester for the FaceBook Graph Search program nearly 12 days ago, and I am still not approved for participation...
You can find out more about this program by watching the 55 minute video included in this post, or by visiting the FaceBook page for this product HERE...
I'd be interested in knowing what you think of this program, and more importantly, the different ways that you can foresee that we will be able to use this tool within our businesses...
So let's kick this can around a bit to see what we can come up with, before this research tool is released to the entire FaceBook community...
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