What is a good conversion rate?

I always heard 1% if you are selling stuff
Obviously if the target word is more. targeted, that could improve
Also if using banner ads or text ads writing in exactly what you sell is good

ie harry Potter Audio Books for $9.99

You may get less CTR but the ones who click maybe more likely to buy

Stardust,

Standard conversion rates vary from industry to industry in the online world. For example some products and services have longer buying cycles, require more or less education to buy or involve a lot of research before a buyer can make a decision. The buying cycle for a pair of headphones is going to be much shorter than that of purchasing book manufacturing. Therefore, standard conversion rates for any kind of advertising will be much different among different industries.

Here is a post on standard conversion rates for some industries using Adwords as their platform,

Google Ad Conversion Rates By Industry [CHART]

As far as what the key factor is in converting people on a web page after they have clicked through from an ad, this can also vary. Like I mentioned before, some products/services require more education and information for their customers to make a purchase decision. The spectrum the prospect falls on in the buying cycle also affects conversion rates. Sometimes it may be video content that helps them convert better, sometimes it may be text on the page. Other times it may just be a matter of making the sales funnel super easy to complete.

I suppose what I’m trying to say is that there really is no one-size-fits all “key” to converting traffic. It will depend on your industry and require a lot of iterative testing on what works and what doesn’t. Even things that worked for a while may have outlived their usefulness.

Hope that helps you,

Shawn

To be honest I think both elements play an important part.

If you drive random traffic to a finely tuned converting page your probably going to get similar results as to sending targeted traffic to a poor converting page.

You've got to have both aspects on point to see a real conversion.

If I look at affiliate programs, things like BuyProxies convert at 14% for me right now while Kontent Machine is much lower at 3%ish

I heard that 20% for signup to an email list is normal.
Selling products, you usually get 1% to 2%

Hi All,

Most sales letters should rock in around 2 to 4% conversions or more, usually a good copywriter can do better. Launches and WSOs should be even higher in the 30% or so conversion rate.

An optin page around 40 to 50% if you don't have a high bounce rate.

If the bounce rate is high, greater than 20 or 30% then work on getting the bounce rate down first and then check the conversion rates and split test to boost.

Normally, I have found on my own and my client's ppc ads.

1. The top 10 keyword phrases will make you the most money.

2. Use those top 10 keyword phrases in all the ad networks you can, Google Adwords (being the most expensive and toughest to get approved) MSN Ad Center is easier and cheaper per click and in many tests converts higher than Google Adwords.

3. You want to try other PPC Websites in order to find cheaper traffic.

4. Test your top 10 keyword phrases first with the words, "buy ______", "try _______", "______ coupon" etc. to find buyer keyword phrase.

(I do not recommend using a couple of hundred keyword list that is just a waste of money. Sure you might find a couple of winners in that 800 word list but it would be a headache to manage and won't be worth the trouble.)

5. Be sure to use the negative keyword "-free" to be sure to filter out those freebie seekers.

6. I only use EXACT MATCH in the beginning for split testing to get an idea of the conversions and then once I the best 10 keyword phrase then I will work with PHRASE MATCH keyword phrase to find the top converters there.

You can find a lot of free info on how to do PPC advertising on this forum just check it out.

Good luck to all,

Jennie Heckel
Sales Letter Copywriter

A good conversion rate I would say is 15%. Now, this may not be realistic, but a sales page that only gets a 2% conversion rate is in my opinion NOT good. It is average and it can be improved.

100% is a good conversion rate.

Anything else means you should always be testing.

I hate it when people throw around figures like 1% or 2% because it means they are settling for mediocracy.

The fact of the matter is until your page is converting at 100% you should never be happy. That means to always be split testing things because if you do it long enough, there is no reason why you couldn't double or triple your conversion rate.

So please, don't listen to these figures being thrown around otherwise you will get a 1-2% conversion rate and be happy with it. The best conversion rate is the highest one you can get and until you have that 100% conversion rate you should always be trying to improve it.