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Competition & Saturation. Why are you scared of it?

by AustinDigital
13 replies
It seems I'm one of the few folks who see what most people think as saturation as market validation.

People seem to think that many markets with tons of products are impossible to make sales in, but I think the greater issue is they lack a unique angle to approach their market with (or the lack of ability to generate a unique angle).

so let's hear it... why are you so scared of competition aka saturation to most people here it seems.
#competition #saturation #scared
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by AustinTPL View Post

    why are you so scared of competition aka saturation to most people here it seems.
    Competition isn't really "also known as" saturation: they're actually two very different things.

    I don't really believe in "saturation", in marketing terms.

    I certainly believe in "competition". Why would I want to sell things which hundreds of other affiliates (some of them with 4/5-figure daily AdWords budgets) have been promoting for a long time, when such a high proportion of my potential subscribers will already be on their lists? That would make little sense, when I can just as easily and much more successfully promote better quality products that those people typically aren't promoting.

    I agree entirely with your point that many people lack a unique angle with which to approach their market, and/or the ability to come up with one ... but to me that isn't an argument in favor of my promoting products which huge numbers of others are already promoting; nor does it equate "competition" with "saturation".
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    • Profile picture of the author AustinDigital
      Originally Posted by Alexa Smith View Post

      Competition isn't really "also known as" saturation: they're actually two very different things.

      I don't really believe in "saturation", in marketing terms.

      I certainly believe in "competition". Why would I want to sell things which hundreds of other affiliates (some of them with 4/5-figure daily AdWords budgets) have been promoting for a long time, when such a high proportion of my potential subscribers will already be on their lists? That would make little sense, when I can just as easily and much more successfully promote better quality products that those people typically aren't promoting.

      I agree entirely with your point that many people lack a unique angle with which to approach their market, and/or the ability to come up with one ... but to me that isn't an argument in favor of my promoting products which huge numbers of others are already promoting; nor does it equate "competition" with "saturation".
      i'm talking about from a product creation standpoint. Also, I'm not suggesting they are the same, but instead suggesting that I've seen many people here confuse the two.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by AustinTPL View Post

        i'm talking about from a product creation standpoint.
        Sorry - I did think for quite a long time before responding to your post, but that possibility never even occurred to me at all.
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  • Profile picture of the author AlexanderBeloev
    Originally Posted by AustinTPL View Post

    It seems I'm one of the few folks who see what most people think as saturation as market validation.

    People seem to think that many markets with tons of products are impossible to make sales in, but I think the greater issue is they lack a unique angle to approach their market with (or the lack of ability to generate a unique angle).

    so let's hear it... why are you so scared of competition aka saturation to most people here it seems.
    It's 100% true, that you have to be some kind unique. That's why people choose niches with less competition - it is much more simpler to stay out of the box.
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    • Profile picture of the author andrewkar
      Someone said:

      "Market is saturated with sh*** products, but never with quality products".

      I agree 100%.
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      Do what you want to do!
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  • Profile picture of the author sal64
    Unique angle... I agree 100%. AKA Branding and Authority.

    Then again, I prefer to compliment instead of compete.

    Sal
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  • Profile picture of the author erwin78
    Hi everyone,

    I love competition it motivates me to stand out!

    I have to be original so I think it is good


    All the best and see you on top!

    Erwin
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    Or http://stabilitate.com/wealthandhealth

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  • Profile picture of the author Bill Hugall
    Saturation is an excuse made up for people who want to find reasons not to succeed. That simple. Great post.
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  • Profile picture of the author Joe Benjamin
    Saturation does not exist.

    You're TOLD it does. You're made to believe
    it is.

    ...those who make such wild claims, in most
    cases, ARE your competition or bitter failures
    with a bone to pick with the world.

    Competition will warn you of the dangers of
    entering the market because "there's already
    people in it".

    (pause) -- "No s**t! You are!"

    And a failure can't stand to find out someone
    other then themselves figured out how to make
    it work.

    It knaws away at their ego like a vulture picking
    the flesh off a living human being.

    It's such a painful reality -- someone succeeded
    at what they gave up on -- they will do anything
    to voice their opinion and stop YOU from ever
    trying to succeed.

    By any means neccessary.

    In both cases. It's ingenious. Really. Because it
    works    .

    People ARE actually gullible enough to listen to
    others opinions.

    Therin lies their own downward spiral.

    THAT is what saturation REALLY is.

    Competition on the other hand is to be expected.

    You're foolish if you think the only way to make
    money is if you corner a market on your own.

    A damn fool.

    Because even if you do find a market not yet tapped
    at this point...it will eventually catch on and you won't
    be the only player in the game.

    And, that's okay.

    But if you have a problem with other people playing
    the game and co-existing with other people...feel
    free to leave entrepreneurship to the big boys and
    girls if it makes you feel all warm n' fuzzy inside.

    --~~Joe 'Bad Azz' Benjamin ~~--
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    • Profile picture of the author myob
      Being a simple kind of a guy, all of my marketing is in some of the most heavily competitive niches - because that's generally where the most profits are being made. The mistake that many marketers seem to be making (including apparently most of my competition) is they are all banging their heads against each other using exactly the same marketing channels, ie SEO. There is really no such thing as a "saturated" market; the culprit is saturated "marketing methods".
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  • Profile picture of the author NewParadigm
    Good thread, this is a huge point especially for new internet entrepreneurs. If I had a nickel for every time I heard from someone with an idea say, but, gee, there is already one website doing my idea. I'd have ANOTHER million! LOL

    One website? on the freakin planet doing your idea? Even if its a few or hundreds or thousands, there is sooo much business out there. And just because there is a website, which there is a website for nearly everything known to man, how many people even know about it, or better yet, buy something from it?

    Those same people would probably open a car dealership in the slums or in the desert, because there is no competition there!
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  • Profile picture of the author tonyb23
    You should look at other publishers in your niche as competitors...

    They're potential joint venture partners.

    They're colleagues you can bounce ideas off of and learn from.

    They're players in your niche that collectively, make the pie much, MUCH bigger over time.

    The beauty with information marketing, is when a consumer purchases a product, it's NOT in expense of not purchasing another product.

    If you're in the right niche... You have a rabid audience... Who will continue to buy product after product... Both you're and your "competition."

    Don't stray away from competition, take advantage of it.
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    • Profile picture of the author Tim Bazley
      I agree that competition is a great indicator of a valid market.

      What would you rather be doing...selling ice creams on a packed beach on a blazing hot day with 20 other sellers. Or selling them on a freezing beach in the middle of winter with no other vendors in sight (!)

      Just make sure you stand out with clever marketing.
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