How to justify the price of a product?
How do we justify a price of a product when buying, and how as product creators think of a price.
Initially i just had this number in my mind for my product which is $298 for a trading course that im setting up.
And as much as i think its worth every penny, i also feel it might be too high for the normal clickbank buyers who are used to $47, $77, and $97.
So im having a dilemma here.
I mean if i just take into consideration the worth of the course, i could easily charge $1000. [sry not trying to brag here ]
So it definitely doesnt work that way.
If i claim that i can help them make at least $250 in a week, that would mean it is worth around $1000 a month.
So if i charge it at that amount it will still be justified.
[of cos i can put the guarantee that if they dont make that money they can get a refund.]
And i also have received advice about over delivering.
But seeing that if i guarantee $1000 a month at least, and pricing it at $500 will still be over delivering.
But again, it doesnt work like that does it?
So how do you guys price ur product exactly, wanna hear from you.
Oh oh, and the other thing is that even if i were to price it low which is in the range of the normal cb stuff, i was thinking of avoiding the normal 47, 77, 97 numbers, becos somehow its associated with trash products over time.
Thats my personal opinion though, when i open a promo email linking to cb product and i see 47, 37, 77 or 97, i go "oh another junk".
I know there are good ones out there, but theres just too many 1 click riches junk that are priced at that level. So i dont want to be associated with them.
Edited to add in 2nd part.
The other aspect to pricing a product is the value and the amount of info.
So which is it or is it a fine balance, and if so how?
Example, the member area can be a 5 min video and thats it, you can follow this instructions and make $1000 lets say. So there you go, the value is there.
But will people be happy to pay $500 for a 5 min video even if it has the value there?
Example 2, the member area has tones and tones of info, well worth the money in a sense, but with all that info, once put to action, it only has the potential to earn $50 per week. But its $500 for 3 hours worth of video packed with info.
So the psychology part kicks in here.
Lets put both examples on level field.
If you had 1 program that cost $500 for a 5 min video which has the potential to make you $1000 and a 2nd program that cost $500 for 3 hours worth of video/info which has the potential to make you $1000.
Will you be satisfied with program 1?
Naturally people will go "ah i paid $500 for a 5 min video?? WTH.!
Because results come later, so you wont know the value until u test it out.
But right there and then, will ur mind be bias towards it already and half thinking of asking for a refund already.?
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