Is my website to clean?

Yes, Top menu can be improved by giving some background color to make it stand out, this will also give the site some structure.

Please do your due diligence before making purchase online to avoid scams.
Googling about the supplier/seller and doing some background research is good
idea before inking the deal.

Hope this help,
Mohsin

I see several immediate issues with your home page design. No doubt a serious critique of the whole site would turn up more (usually does).

Your black masthead is much too tall, considering the single short logo. This wastes a lot of vertical real estate "above the fold" which should be selling people on the value of getting involved with your site.

The text under "Home" is one of those big gray text blocks that makes people say to themselves - "Nah - that's too hard to plough through - I'll just skip it." If you want people to actually read it, you need to break up text blocks like that by:
1. Each paragraph in online text should have just 1 thought. New thought = new paragraph. So, you should have at least 4 paragraphs for easy reading and quick scanning.
2. Use headers as visual elements to break things up and make scanning easy.
3. You make a claim. "...is the premiere online community destination for people seeking the highest degree of food in their area." "..the highest degree of food" is poor grammar and makes no sense. What is a "degree of food"?. Claims also need to have nearby substantiation - you have none. Why should anyone believe a claim like that? Where's your proof? By starting off with an unproven exaggerated claim, you kill people's trust.

Your blue "NEWS" title looks exactly like a web link (which are supposed to be blue and underlined) but it's not.

The "Meet FNNY C.E.O, Malcolm Fa" looks amateurish because it wraps to a second line. If you shortened it to "Meet FNNY CEO Malcolm Fa" it would probably fit on one line. The periods are not needed in "CEO" and neither is the comma needed for good grammar.

To answer your original question - No, your website is not "too clean". Clean is good. Your template with lots of white space is a good idea.

Hope this helps...
_jim coe

You don't make it immediately clear what you are offering to readers - I mean if you read for a while you can find out, but mostly that will be too late. I would have left as nothing grabbed my interest, if I wasn't doing a review for ya.

What's in it for the reader? Why should they spend time on your site? How will they benefit? To me this could be made a lot better by doing a deal with local eating places, and seeing if you can get coupons for discounts for your readers.

You seem to be reviewing places to eat, but the few I read seemed like it was more about kicking back and chatting with them, than doing a review of the food served there - something that the reader could find useful?

The main header - it's massive! That's valuable screen real estate right there - I'd either be putting pictures of nice food up there, and / or something that might entice the visitors to read on, such as a catchy headline, or mention of discounts. At the moment, it's a waste of space, and please don't take this the wrong way, doesn't do the site justice. My advice would be to get a graphics designer to do some work for you.

The navigation makes no sense to me logically - I don't know much about this niche, I have to admit, so it might just be me.

I think I'd arrange it by location as I'd expect that this would be the way most people would expect to find eating places.
You could have another menu for food reviews, so if a place is well known for a particular food, you could review it there.

If I'm not quite getting what you're trying to do here, I think you're recommending food products - not sure who that might appeal to directly, or not on its own? I'd imagine in that case, if you had a sauce of a condiment, the best way to market it is to review it, then give a recipe that uses it?

Hope that helps brother.

are you asking if the design is too clean? I'm confused by your subject line

The header is amateur, and there is alot of wasted space above the fold. The area above the fold should have your best content. Add me on skype and I will show you how to move stuff around and make it user friendly.

A really good advise I got from a great marketer was that why not put a squeezepage at the header of your page.
I cant personally do this with my wp blog but I have a big graphic that shows people my product instead.
To your success

Here's an evaluation from a NYer who is also a bit of a foodie:

What's with this "Food Nation NY" stuff. If you're in NY you're in NY. Who gives a flip what people eat anywhere else -- UNLESS they can make a good NY restaurant.

On top of the fold you should have NY food pictures. Great NY restaurants. Great places to get food in NY. Great NY-style dishes. Looking at great NY food should make you HUNGRY. And HAPPY.

What do you mean scammed?
How?

I'm not sure what you want me to do when i visit your site. I see Adsense on the side, but it looks buried amongst a cloud of other things. How are you looking to make money from your site? It may need a re-design.

Adjust the size of the logo then make the sub menus a bit organized. I think they have the same measurement that’s why it looks so untidy. On the other note, try to put more contents on the home page to give more emphasis that your site is all about food.

why were you scammed? or let me rephrase it, how were you scammed?

The content and design could be cleaned up a lot.

The trouble with a review site about 'food' in 'New York' is you're really gonna have to be at the top of your game with the writing. You might be able to get away with a bland review when you're targeting a very small niche, but reviewing restaurants in NY you're up against huge reputable websites and great writers. You need to build trust with your audience by appearing authoritative through great writing and your opening paragraph hardly achieves that.

As has been said above, you make claims with little evidence or reputation to back them up, and in certain places you barely make sense at all.

"Our readers will be engaged by the various types of social media sites we use and to see a visual on the activity being presented"

Eh? I hope you pay someone to write that for you!

Get a professional writer to give you some stuff that is genuinely engaging and has people coming back for more. Or figure out some sort of USP for your site, plenty of websites offer restaurant reviews for New York, try to make yours different somehow.

rocketscience makes some valid agruments. That is a tough niche to compete in because of the competition. You will have to find a way to make your site stand out.