New Fantasy Sports Site In Need of Promotion - Ideas?

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I'm working with some guys on a website related to fantasy sports. I have only worked with free advertising in the past and promoted a lot through SEO but they have a budget and they're looking to pursue possibly paid options.

1) I'm basically wondering about getting in touch with related sites about promotion (sports blogs, etc), is this usually done through networks, or just through contacting site owners one on one?

2) How about facebook advertising, can we promote an outside link instead of just linking to our FB page with paid ads? If so, how is this done?

3) Is there a way to make it so that when someone shares your Facebook page (from the dropdown menu on the FB page) there's some canned/pre-written text filled in for them (they can obviously change it if they want, but at least it would start there).

4) Other ideas for taking an interactive site and getting an engaging community going (the site relies on predictions and games so people need to be involved)?

Thanks for any and all input you can offer!

- Brandon

P.S. If this belongs in another forum feel free to move it and I apologize.
#client #ideas #promotion #site

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