"The List" : A Few Questions

3 replies
Hi everyone, I am fairly new here and had a question to veteran list-builders about mailing lists.

You always here all the guru's saying "The money is in the list..." etc.

I completely understand how and why this is.

My question is a purely logistical one.

I have an account with an Aweber reseller, and I am planning on launching some Butterfly sites soon to start growing a list and hopefully make some sales!

As an Internet Marketer, do you typically want to create ONE "List"
or many "Lists"?

For example:
I create:
Butterfly Marketing Site #1
Butterfly Marketing Site #2
Butterfly Marketing Site #3

Now each of these sites obviously is a different product, but they are all related to Internet Marketing.

So do I have ONE "Master List" that people opt-in to when they sign up at ANY of my 3 sites? Or do I have 3 separate lists for each site? Or both?

I would tend to think it would be beneficial to be able to send emails to subscribers of each individual Site apart from each other, so that would seem to promote the "List(S)" idea.

At the same time, I think there would be times I would want to send an email to ALL members of ALL my sites at the same time, and if I had a dozen separate lists, that may be a bit time consuming.

I would really appreciate any feedback on how you guys do this, as I am completely stumped on the best way to tackle this, and before I start building my list I want to be sure I am doing it the "right way".

Thanks so much
#aweber #email #list #questions #the list
  • Profile picture of the author Kenton Newby
    In your post, you mentioned that you see the benefit of being able to send messages to each list invididually AND as a group. The good thing is that you're with Aweber, so you can do both. Actually, other services might do something similar, but I'm partial to Aweber. So here's the deal...

    Keep each of your lists separate for each of the sites/products that you offer. You can queue up separate automated emails for each of those lists. That way, you can ensure that you're sending them something relevant to the information they received in your original offer.

    Sometimes there might be overlap though. For example, you might have a site about web audio and another about web video. Both groups of people might benefit from information about how to take your multimedia content and make it a physical product. In those cases, you might have to spend the extra 10 minutes to copy that email message to each list. I know, it feels like work.

    Now the other thing you can do with Aweber is send broadcast messsages, which are sent independently of the automated sequence that you setup ahead of time. This is basically like emailing out to your list. Here's the good part...

    You can send broadcast messages to multiple lists within Aweber and it'll de-duplicate the email addresses of the recipients so they only get ONE message, even if they're on more than one of your lists. Otherwise, if they were on 2 or more of your lists, they'd get a bunch of messages from you and that's just spammy. Plus it shows a lack of understanding of how Aweber works.

    Check out this link for more info, straight from the source:

    http://www.aweber.com/faq/search/exc...ltiple%20lists.

    Bottom line: Keep the lists separate as you build them, but broadcast message multiple lists as needed.


    Hope that helps,

    ~Kenton
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    • Profile picture of the author John Ritz
      Always segment your lists whenever possible. You want your messages to be as targeted to each list as you can make them.

      Yes, you'll end up with many lists this way, but you cn always broadcast to any number of them simultaneously, and smart ARs like GetResponse and Aweber should only send a broadcast to each unique person once, even if they're on multiple lists.

      John
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  • Profile picture of the author TMJonsson
    Thanks everyone for the input!

    I guess I had always just heard "your LIST" from all the bigtime gurus

    And I never really understood if they meant that they had 20 different little lists making up the entire LIST, or if it was just one big huge list with everyone on it.

    But based on what you guys are saying, both of those answers are technically correct.

    The lists are segmented but at the same time can be used in unison.

    Thanks a bunch for the info!
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