The Need To Have A Target Market In Network Marketing
Every business has a target market, whether it's a
restaurant, clothing store, or an electronics line.
They don't need every customer out there; they focus on a
target market and try to take as big of a share in that
target market.
Well, network marketing is a business, so why shouldn't we
be any different.
We to, need a target market.
I know, I know, but your upline told you to approach
everyone about your business... your brother, your mother,
your best friend, your neighbour, etc etc we've all heard
it.
Well, if you want to stick to that approach be my guest,
but you're going to get very exhausted, very fast in this
business.
Ask yourself this question, what are the 3 main qualities I
want in a rep?
I don't know about you, but mine would be someone with a
large circle of friends, successful in sales/marketing, and
is entrepreneurial.
Now ask yourself these questions, would it be more effective
chasing EVERYBODY?
Or would it be more effective approaching people with the 3
main qualities I want in a rep?
They say network marketing is a great financial vehicle to
reach financial freedom.
Yet the tools they give you for that vehicle are lousy.
What great businesses out there do you see the owner try to
hire any regular Joe?
Do you think when Bill Gates is looking to hire for someone
in his company he goes out on the street and see who wants
to work for him?
You need to focus on a target market that suits the quality
of people you're looking for.
The easiest way to create a target market is by jobs or
career.
What types of careers fit your criteria?
For mine it would be business owners, realtors, insurance
agents, community leaders, the list goes on.
If you owned a car dealership, would you hire people in sales,
or the guy working at McDonald's?
Find out the 3 qualities you want in a rep and focus on that
target market.
Now I mean if you meet someone that wants to do it, that
doesn't mean forget about them.
But, as far as your prospecting is concerned you need to
focus on your target market.
restaurant, clothing store, or an electronics line.
They don't need every customer out there; they focus on a
target market and try to take as big of a share in that
target market.
Well, network marketing is a business, so why shouldn't we
be any different.
We to, need a target market.
I know, I know, but your upline told you to approach
everyone about your business... your brother, your mother,
your best friend, your neighbour, etc etc we've all heard
it.
Well, if you want to stick to that approach be my guest,
but you're going to get very exhausted, very fast in this
business.
Ask yourself this question, what are the 3 main qualities I
want in a rep?
I don't know about you, but mine would be someone with a
large circle of friends, successful in sales/marketing, and
is entrepreneurial.
Now ask yourself these questions, would it be more effective
chasing EVERYBODY?
Or would it be more effective approaching people with the 3
main qualities I want in a rep?
They say network marketing is a great financial vehicle to
reach financial freedom.
Yet the tools they give you for that vehicle are lousy.
What great businesses out there do you see the owner try to
hire any regular Joe?
Do you think when Bill Gates is looking to hire for someone
in his company he goes out on the street and see who wants
to work for him?
You need to focus on a target market that suits the quality
of people you're looking for.
The easiest way to create a target market is by jobs or
career.
What types of careers fit your criteria?
For mine it would be business owners, realtors, insurance
agents, community leaders, the list goes on.
If you owned a car dealership, would you hire people in sales,
or the guy working at McDonald's?
Find out the 3 qualities you want in a rep and focus on that
target market.
Now I mean if you meet someone that wants to do it, that
doesn't mean forget about them.
But, as far as your prospecting is concerned you need to
focus on your target market.