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Marketing in different languages

by bestIMtools
7 replies
Has anyone tried tapping foreign language speakers, or even people living in the U.S., U.K., Canada, or Australia that actually speak a different language other than English?

I was born and raised in the Caribbean, and fully fluent in Spanish, but have been marketing English speaking niches since I started 7 years ago. Just curious if anyone has tapped niches outside of the English language.
#languages #marketing
  • Profile picture of the author myob
    In the US and undoubtedly other countries, non-English speaking populations are deeply underserved. Even if English is secondary, conversion rates can be dramatically increased with promotions in their primary language. Besides English, my promotions include specialty marketing in Spanish and French, using writers fluent with not only the language but in the nuances of the underlying culture as well.
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  • Profile picture of the author dalegolden
    Putting an option of translation at other languages will surely help at these cases. I agree with the point raised by @Myob that -
    English is secondary, conversion rates can be dramatically increased with promotions in their primary language.
    Good for business.
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    • Profile picture of the author Istvan Horvath
      Originally Posted by dalegolden View Post

      Putting an option of translation at other languages will surely help at these cases.
      You are, unfortunately, missing the most important part of the message above yours. "Option for translation", which in 99.99% of cases of ignorant marketers means machine translation... is total crap. There is no better word for it.
      Read again the sentence below!

      Originally Posted by myob View Post

      my promotions include specialty marketing in Spanish and French, using writers fluent with not only the language but in the nuances of the underlying culture as well.
      Signature

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  • Profile picture of the author winagain
    I've done adwords for clientes, and I can tell you there are a lot of niches in spanish where there is few competition and good margins.
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  • Profile picture of the author JasonBennet
    If the product is selling well in the English market, I am sure it will also be selling well in the other language too. But I think the key is to make sure that the product is translated properly so that the potential customers will be able to understand the content within the ebook. A market that is worth looking into.
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  • Profile picture of the author Merylo
    Asia have a good amount of population, they know internet, PayPal, and English language. I think they are a potential customer. But not every people in Asia know english, and there are many language in there, different with each country such as tagalog, filipino, india, bahasa, malay, etc. So I hire a native translator in oDesk. Finding a quality assistant is quite tiring, but once you have found the diamond assistant, your business in that country is secured. You can tell the native to translate your ad copy with additional strategy that suit the internet user in the respective country.
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  • Profile picture of the author Jtraits
    in my opinion, start translating/providing the service in another language only after it succeeds in the primary language
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