Can anyone recommend a Dynamic CTA Wordpress plugin

4 replies
Hi there, I am seeking some advice regarding the availability of a wordpress plugin which allows creation and management of dynamic CTAs.

What do I mean by Dynamic?

Well...depending on the prospects stage in our funnel, dynamically change the look, feel and text call to action, that is provided to them. So dynmically adjsut this based on their sales funnel position to increase relevance and conversions.

If tracking was inlcuded then that would be a bonus too.

Paid or free is ok.

Any recommendations or plugins that might come close?

Cheers
all

Simon
#cta #dynamic #plugin #recommend #wordpress
  • Profile picture of the author Syndicator
    Hi all, I have missed something?...

    Is there no-one in the community that knows of anything like this and/or does the community think that this is not useful?

    Have I poste din the wrong section?

    Being able to customise the CTA people see depending on where in your pipeline they are , can be a very powerful way to influence.

    Any ideas anyone?

    Cheers
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  • Profile picture of the author plusdollar
    I think that is a great idea but can be really hard to implement, and probably impossible on wordpress.

    This system will need a database of clients and their purchase/browsing history linked to the website, think Amazon.

    A lot of big e-commerce companies with big budgets are not even doing that because its not easy at all.

    just my $2
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    • Profile picture of the author dplatter
      I know that HubSpot's software does this. I was just reading about it:
      The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs

      Have you found anyone else that does dynamic CTAs?

      dave
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      • Profile picture of the author jondenney
        A little late to this thread but it's 2015 now and there's still very few dynamic CTA solutions.

        I've tried a bunch of tools, hacks, scripts etc to switch out calls-to-action and overlays on my clients' websites, to sync the offer being displayed with their autoresponder / lifecycle marketing.

        Hacking it together is very frustrating and not cost effective.

        Here are some solutions right now...

        1) HubSpot - A great solution, however you have to switch over your entire marketing systems and CMS to their all-in-one platform to benefit from dynamic CTAs.

        While that may work well for some businesses, the switching costs and the setup costs are too much for most small businesses. This is why they sell to mid-size businesses with huge teams and a large marketing budget.

        2) Evergage - An enterprise solution, also selling to very large businesses.

        This has a whole lot of targeting options and doesn't require moving other to their CMS, if you can afford it. I personally haven't tried this solution, anyone tried it?

        3) ConvertFlow - My partner and I built this because we found ourselves constantly hacking together scripts and coding custom forms, overlays and CTAs, to be able to provide dynamic CTAs to our small business clients.

        Out of much frustration we developed something simple for our own agency, and now other marketers / agencies use it for their sites or their clients' sites.

        To give an example, we use this to show lead magnet CTAs to our clients' new website visitors, and then promote "Request a consultation" CTAs when the lead returns to the site. This is synced with their Infusionsoft campaigns.

        We see a similar sequence being implemented over and over by marketers for small businesses, so we kind of built for that and to scratch our own itch.

        If there are any other solutions you guys have found, please share I'm curious to see them!
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