Plain text vs HTML newsletter emails
I'm currently building my first newsletter and I was wondering which works best - plain text, or HTML emails ?
Personally, I prefer receiving HTML emails as they stand out more and seem to have a better impression overall.
But then, they look horrible when the images are not yet allowed, as is the default case with gmail (and most other clients, I suppose).
Also, if I'd send out my whole article (I'm giving out tips on health/fitness basically), then there would be no chance of someone outside of my list finding my it.
I was thinking about sending out plain text "introductory" messages with a link to the article on my website. I'd leave the article visible to search engines and include a message at the bottom saying what it is and where to subscribe.
I'm not sure weather to include a like/tweet button on the articles. Then there would be too many leaks and people could read many of my messages before they subscribe and would get the same ones after they subscribe.
What's your opinion on this ?
Martin Platt
martin-platt.com
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