How I Used Google Analytics To Reduce Exit Rate By 50%!
Prime example...
About a month ago, I fired up Google Analytics and noticed that one of the pages on our website had a very high exit rate, which was 85%. This exit rate was MUCH higher than any of our other pages.
Using this information, I took a look at the page and just added one additional sentence with an internal link to another resource on our website.
End Result...The exit rate of that same page went from 85% down to only 33% which is a 50%+ improvement.
I had no idea that people were leaving our website from that page as much as they were until I saw the data in Analytics and I was able to take action and fix the issue.
This has actually helped increase sales AND improve user experience on the site.
Google Analytics is amazing and this is just one tiny aspect of using it. You can make lots of money if you use it right.
If you haven't been utilizing it, I'd highly suggest you start.
I've been using it like a madman lately so I'm very familiar with it...Let me know if you have any questions about it.
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