12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

How do I track which of my emails are converting?

by sherry_d
10 replies
Ok I use aweber and I am on the old pricing structure which doesn't include the tracking.

If there some software (which will be cheaper than me upgrading) where I can simply track which of my emails are converting better. Lets say I have 5 emails and I wan't to see which one is bringing in more sales.

Any suggestions for software that does this? It should be fairly simple because its sales on my won website, perhaps a code that I could put on the thank you page they see after purchasing???
#converting #emails #track
  • Profile picture of the author travlinguy
    One way is to create a Paypal link for each email campaign.
    {{ DiscussionBoard.errors[7770822].message }}
  • Profile picture of the author TheContentAuthority
    Sherry,

    Have you tried using Google Analytics? You could set up goals using the URL’s of your landing pages or you could use the URL builder so that each email link could be tracked separately in reports.

    Set up Goals - Analytics Help

    URL Builder - Analytics Help

    Hope that helps,

    Shawn
    Signature
    Outsource to the experts...

    We customize your Blog, eBook, Press Release and Sale Copy content with your message.

    {{ DiscussionBoard.errors[7771111].message }}
  • Profile picture of the author Dan Grossman
    Tracking conversions from e-mail is no different than tracking conversions from PPC ads, links on your website, or anything else. You use a unique link in each mail the same way you use a unique link with each online ad, and your tracker tells you which one generated the conversions.
    Signature
    Improvely: Built to track, test and optimize your marketing.

    {{ DiscussionBoard.errors[7771117].message }}
    • Profile picture of the author Cram
      I track using bevo


      Helps me find which of my emails are converting better.
      {{ DiscussionBoard.errors[7771151].message }}
  • Profile picture of the author AllanWM
    Sherry,

    Check out Adtrackz Gold, it will accomplish what you are trying to achieve.

    Take Care,
    Allan
    Signature
    FINALLY! THE TRUTH...

    Go Funnel Yourself!
    {{ DiscussionBoard.errors[7771157].message }}
  • Profile picture of the author sparkah
    are you asking

    PER campaign
    or
    PER person???

    As in which PERSON clicked on my page?

    There are companies that do that now... Google

    marketing automation for SaaS sites

    But the most important part that everyone forgets is to TEST your writing. You must use high conversion rate writing. see http://sparkah.com/writing/
    Signature

    I'm a writer for Forbes and Fast Company.
    Also, I did this: My deepest darkest SEO SECRETS --- https://youtu.be/vl3tswPLJWM

    {{ DiscussionBoard.errors[7771598].message }}
  • Profile picture of the author JasonBennet
    If you are using Aweber or Getresponse, you will be able to track the open rate and the click through rate. These are the 2 things that I look out for in the email stats so that I will know whether the subject headline is working and whether the email message is getting them to click. To accurately track clicks, I uses Adtrackz Gold script.
    {{ DiscussionBoard.errors[7771943].message }}
    • Profile picture of the author sherry_d
      Thank you, I will look into the software suggested.

      Yes I can track the open rate and click rate but that doesn't tell me which email is hitting the right buttons.

      When I had my product on Clickbank I was able to do this easily by adding tid that was different in each email and I could see which email was more profitable. I am updating my email sequence and I need to see how the new emails are performing. As I am now using paypal as payment processor, its not as straightforward to track email sales.

      I can see the keywords that are converting from PPC using the using the google conversion tool but I need to dig and drill that data down a bit more so I know the point at which they buy. Hope that makes it clearer what I am after. Very simple yet the software I have looked at all seem complex and do much more than I really need it for.

      Analytics seem like it may do what I need but I failed to set it up properly...may relook at it again
      {{ DiscussionBoard.errors[7775171].message }}
      • Profile picture of the author Dan Grossman
        Originally Posted by sherry_d View Post

        I can see the keywords that are converting from PPC using the using the google conversion tool but I need to dig and drill that data down a bit more so I know the point at which they buy. Hope that makes it clearer what I am after. Very simple yet the software I have looked at all seem complex and do much more than I really need it for.

        Analytics seem like it may do what I need but I failed to set it up properly...may relook at it again
        It's no harder to set up an analytics tool than using the conversion tracking you're doing with AdWords already. Exactly as you already did, you'll get another conversion pixel to paste into the "success/thanks" page you send people to after they make their PayPal payment. Then you create a unique link for each e-mail, the same way you used to do with ClickBank changing the TID for each e-mail. There's nothing new to learn aside from "where do I get the code and where do I make the new links in tool X".

        Google Analytics would do the job, and that page is the URL Builder, though GA can be pretty complicated. It takes a lot of clicks to get from login to the code to add to your site, and a lot of clicks to get from login to a report showing which e-mail converted better. That, among other things, is why people use more purpose-built tools even when GA can do it too.
        Signature
        Improvely: Built to track, test and optimize your marketing.

        {{ DiscussionBoard.errors[7775277].message }}
  • Profile picture of the author tazman100
    I'm using Bevo Media for tracking. If I want to track an Aweber email, do I just past the conversion tracking code onto that email? Is there anyway of hiding it on the email? If not I guess I'll just make the text white.
    {{ DiscussionBoard.errors[7898089].message }}

Trending Topics