Ethical marketing...

by Kim Standerline 13 replies
Just sending an email out to my list to promote something I quite like and trying not to make it sound too hypy and cheesy made me think about something.

I'm really picky about the type of stuff I send out to my lists, in fact I'm a terrible marketer in one sense because I hardly send out emails promoting anything especially if I havent tested it out first.

Does that make me bone idle or ethical :confused:

Kim
#main internet marketing discussion forum #ethical #marketing
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  • Profile picture of the author ltrain_riders
    I don't see anything wrong with that, infact, I see that as a positive. Convey that message to the people on your list and you will build their trust. You could also try sending out an email about a product you don't like and why you don't like it. Doing this once in a while will show your readers that there are products you don't like and why others shouldn't bother with it.
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    • Profile picture of the author raffman999
      It makes you ethical in my opinion. However if you aren't interspersing the money emails with free, valuable and relevant content you could be bone idle too! . Being ethical and bone idle aren't necessarily mutually exclusive!
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  • Profile picture of the author Nail Yener
    Originally Posted by Kim Standerline View Post

    I'm really picky about the type of stuff I send out to my lists, in fact I'm a terrible marketer in one sense because I hardly send out emails promoting anything especially if I havent tested it out first.
    I have mixed feelings about this. One part of me says that I should test the product myself before promoting it but the other part of me says that if there is enough social proof about the product and seller then there is nothing wrong to promote it without testing. Sometimes it may make sense to mention in your email that you didn't test it.

    Does a shop owner test all the products he is selling? Or does a car dealer drives all the cars he is selling? Or does a real estate agent resides in all houses before he sells them? Not a perfect comparison perhaps but I guess if the promotion is done the right way then it is ok not to test the product yourself.
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  • Profile picture of the author Alex Blades
    You are in the minority, since most people could give two spits what they promote. I am pretty sure your subscribers already know you only promote stuff you believe in.
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  • Profile picture of the author TiffanyLambert
    I'm like you Kim - I test stuff out always - implement and review.

    But IF I ever promote something without testing, I flat out say it. I did this not too long ago. There was a Squidoo tool I knew many on my list would want to know about, but I hadn't had time to test it, so I just said so.

    Made a lot of sales and my list loved it.
    Tiff
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  • Profile picture of the author tonyb23
    I think it's great that you're like this. In a world of BS marketers spewing forth garbage to their list just to squeeze very dollar they can out of them, it's great to hear people like you. I think you should keep testing out products and only recommend things that you truly believe in. But when you actually do, then don't be afraid to sell the heck out of it. I had hangups about selling too, and it's the mindset of a poor person... I'd recommend reading T Harv Eker's "Millionaire Mind" book. It will help you identify some of these beliefs that are holding you back and smash through them. I'm not affiliate with him at all, but I think it's a great book.
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    • Profile picture of the author ymest
      Originally Posted by tonyb23 View Post

      I think it's great that you're like this. In a world of BS marketers spewing forth garbage to their list just to squeeze very dollar they can out of them, it's great to hear people like you. I think you should keep testing out products and only recommend things that you truly believe in. But when you actually do, then don't be afraid to sell the heck out of it. I had hangups about selling too, and it's the mindset of a poor person... I'd recommend reading T Harv Eker's "Millionaire Mind" book. It will help you identify some of these beliefs that are holding you back and smash through them. I'm not affiliate with him at all, but I think it's a great book.
      So True!!!!!!!!!!!!!!!!!
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  • Profile picture of the author talfighel
    Kim,

    If you really into trying a product before you send it out to your list then do that.

    I don't think that it is unethical to send a program to a list without testing it out first. I have done this in the past and there is nothing wrong with it. That's just my own view. You are not going to become a bad person if you don't test the program out first.
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  • Profile picture of the author Istvan Horvath
    Or does a car dealer drives all the cars he is selling?
    Actually, many years ago when I was hired as a car salesman... they made us to drive all the cars before letting us out among the buyers
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  • Profile picture of the author ymest
    Originally Posted by Kim Standerline View Post

    Just sending an email out to my list to promote something I quite like and trying not to make it sound too hypy and cheesy made me think about something.

    I'm really picky about the type of stuff I send out to my lists, in fact I'm a terrible marketer in one sense because I hardly send out emails promoting anything especially if I havent tested it out first.

    Does that make me bone idle or ethical :confused:

    Kim
    Kim,

    This makes you totally ETHICAL! God, we need more people like you! Trying and implementing before you send a email to your list or write a review is what serious NO BS marketers should do!

    I follow one marketer only-- Tiffany Dow--and, she does exactly what you do! Well, she writes almost everyday but the concept is the same and you don't have to be confused about it! On the contrary!

    All the best!

    Yoan
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