Sales Page Designing - a throw back to the 60s?

by 34 comments
I'm a design geek. Love Typography, discussing design, User Experience and UX well blah di blah But one thing i have been noticing is the way in which i'm seeing many Sales Letters designed and constructed. I am not saying my opinion is correct and i have all the answers, i'm just throwing the idea out there...
I really think we over do it...

Can't over generalise but usually the message is lost in the medium... (too many font types, font styles over used etc)

Was re-watching a clip from a film called "Helvetica" and how one simple font revolutionised advertising.


For those of us that design, I do feel like we can learn a lot from this... What are your thoughts?

Just my two cents.
#main internet marketing discussion forum #60s #back #designing #page #sales #throw
  • Profile picture of the author sbucciarel
    Try selling that concept to people who want a WSO designed. lol.
  • Profile picture of the author FreshAndThemes
    What are your thoughts on Sales Letters sbucciarel and do you design any? experience of being involved in the designi process of a sales letter?
  • Profile picture of the author FreshAndThemes
    But what if we could change this? After all we are designers and we solve problems. Sometimes meaning we have to be bold and try new things.

    I think i may run an experiment with a WSO sales letter that goes completely against what most people are doing. The end goal is profit obviously i think simplicity = clarity. And clarity in turn will lead to more sales...

    simple concept i know... we'll see if it works...
  • Profile picture of the author sbucciarel
    All that being said, there's a lot of "retro" work that I really do like.
  • Profile picture of the author FreshAndThemes
    I guess you'd need to define retro for me, that word can take on many different meanings but i do share your sentiments!
  • Profile picture of the author Tomas Lodén
    Take alook at drudgereport and craigslist. i love those sites, simple to use, basic, yeah aesthetic masterpiece even though I also consider it ugly.. But Unique highly successful sites and not like the 99% other design masterpieces out there..
  • Profile picture of the author FantaMan
    Hi,

    Its all about minimalist these days. I really think that's a good thing because its the most user friendly way to use print/design in advertising. Why over-complicate something and risk the chance of scaring away your target market.

    The giants in advertising all get it right these days... Facebook, Google, Amazon, Coke etc...
  • Profile picture of the author FreshAndThemes
    Agree with you both, it depends on the product though. No amount of copy can effectively sell a Wordpress theme for instance, without a clear main shot of the Main Product.

    Great discussion got my design mind ticking over! Always great for inspiration!
  • Profile picture of the author roblawrence
    I vote for ugly over pretty design. Try to keep it real. Sometimes if something is too polished, it looks suspect. People aren't easily conned nowadays, especially when every Internet Marketer's sales letter looks the same (same squiggly handwritten graphics, order buttons, etc.). When I see one of those fancy 1-page sales letters with the hyped-up headline, the B.S. meter goes off. Seems like one person wrote one of "those" types of letters and all the new people "copied" it.
  • Profile picture of the author roblawrence
    Here's an example of a perfect "ugly" advertisement from the old days. I have tons of these in my files. I think something like this would still get a response...even today!
  • Profile picture of the author drewfioravanti
    I've been the monkey who knows how to use the software too many times. Which is why I got out of designing for a while. White space was a four letter word. Make this bigger. Bold this. Center this. Make this yellow. Make this red. More images. Blah blah blah.

    Everyone thinks they know design. They are all experts.

    Now I tell clients that I will do the design and if they want to do it they need to hire someone else.

    If you do a design to a client's specifications, and it is not something you would put in your portfolio, have you really done them justice? They will think so, but you know you have not.

    Their opinion is right and you will never convince them otherwise. To them, I pass.
  • Profile picture of the author Steve Wells
    Originally Posted by themezio View Post

    I'm a design geek. Love Typography, discussing design, User Experience and UX well blah di blah But one thing i have been noticing is the way in which i'm seeing many Sales Letters designed and constructed. I am not saying my opinion is correct and i have all the answers, i'm just throwing the idea out there...
    I really think we over do it...

    Can't over generalise but usually the message is lost in the medium... (too many font types, font styles over used etc)

    Was re-watching a clip from a film called "Helvetica" and how one simple font revolutionised advertising.

    Helvetica - PERIOD. - YouTube

    For those of us that design, I do feel like we can learn a lot from this... What are your thoughts?

    Just my two cents.
    Seen that video a few times. Lol!

    Anyway, one of the problems I see is that people who are not designers, hire designers, then they want to tell the designer how to design. I'm not saying that some input and direction is necessary to start, but professional graphic designers are trained in DESIGN, COLOR THEORY, and many other design fundamentals.

    So, when someone who is not, hires someone who is, then micro manages them, it's a little frustrating for sure.

    I honestly have done work where I would not want to show it in my portfolio of work, because the design was guided by a person with an untrained eye (the client), and I could not do what I knew would look best.

    As for fonts, at the most you should only use at the most 3 different fonts, at least that's the way I was trained. I personally try to stick to only 2 and if I need more I try to use different styles of the same font, bold, italic, condensed black, etc.... which adds variety but still stays uniformed.

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