How to track where a sale originates from online?
I have an ecommerce website which sells clothing and set up Google Analytics to track conversion of sales so I can see where my sales are coming from. I have been running an SEO campaign and obviously sales have increased as my rankings have increased but the sales have actually increased from facebook referrals and direct sales.
My assumption is that the search engine rankings are driving traffic to the website but the customer is not buying during that particular sale. They then possible join our facebook page or bookmark our website for a later date and then make the sale through either one of these avenues.
My question is - is there anything out there that can track exactly where that buyer came from originally before buying through the other medium?
This would help massively to see which keywords are bringing in the main potential buyers.
Thanks in advance and I really hope there is something out there.
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Ron Rule
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Ron Rule
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