Niche or not to Niche

[goldbear]

I'm getting ready to put together my first WSO. I'm interested in Internet Marketing, specifically how to help people get started in internet marketing.
Would it be better to pick a sub niche of internet marketing or stay with the broad general theme of IM? Thanks for your feedback.

Dr. Mike

[Alex Blades]

Start with a sub niche, they tend to do well. Good luck with your first WSO

[Jason Kanigan]

You definitely want to niche down.

Why?

So you can get known as the person to "Go To" in your niche.

It takes some time to do this. So if you jump around from niche to niche, you'll never get known for anything.

Make sure you pick something you like talking about all day...because with the support tickets alone, you will be talking about it all day.

[travlinguy]

Why not take the pulse of the forum and figure out what people want and willing to pay for? Here are some pertinent facts about this place:

The main buyers are male between 18 and 35
The don't like to read much and greatly prefer video to written text
They're not particularly interested in business; they want "systems" that will deliver cash with little or no work or capital involved
Many of them believe they can make money by putting some slick software to work on autopilot
They're incredibly gullible (see previous comment)

BTW, this is not a slam or judgement, it's an observation. This is who your buyers are.

[FantaMan]

Yes its so much better to be an expert in your field rather than a 'jack of all trades'. Saying that im one of those myself ;-)

[Alexa Smith]

Originally Posted by travlinguy

The main buyers are male between 18 and 35
The don't like to read much and greatly prefer video to written text
They're not particularly interested in business; they want "systems" that will deliver cash with little or no work or capital involved
Many of them believe they can make money by putting some slick software to work on autopilot
They're incredibly gullible (see previous comment)

BTW, this is not a slam or judgement, it's an observation. This is who your buyers are.

This.

I'm afraid this is entirely right.

(It's among the reasons why I've never offered a WSO.)

They also want very low prices: over the last two-to-three years, the WSO sellers, collectively, have pretty efficiently trained their prospective buyers - with comparatively few exceptions - "only to buy cheap stuff".

[tonyb23]

Yeah I agree with what most of the people on this thread are saying. Niche it down. The IM niche is way to saturated to come out with a general "get started" guide for newbies. There's thousands of those programs out there, what makes yours any different?

But I'll tell ya... There are very few IM products for single moms who are in their 30's who want to make more money for their kids. Or a tailored IM course for men in their 40's who hate their job and want work for themselves. Get creative. Niche it down.

[Kay King]

There are very few IM products for single moms who are in their 30's who want to make more money for their kids. Or a tailored IM course for men in their 40's who hate their job and want work for themselves.

Maybe the reason is that marketing is not gender or age limited - and because such narrow focus substantially reduces your pool of potential purchasers.

[higherluv]

A single niche of IM - this is just more simple for the consumer, who wants things to be quick, easy and simple. IM itself is too broad and covers an array of subjects, hence things to learn.

[ymest]

I'd stay away from the broad term and narrow down the research as much as possible! You really want to do some targeted research! Who is your audience? What do they need? How can you give them value? 3 simple questions, now find the answers!

That's how I work! I try to make things as easy as 1+1=2 and when I start over thinking I put a stop to it!

Some people will advise you not to go into that niche....I wouldn't listen to them! Do as you please, that's RULE NUMBER ONE, but work strategically!

Good luck!

Yoan

[Danny Shaw]

Originally Posted by Alexa Smith

This.

I'm afraid this is entirely right.

(It's among the reasons why I've never offered a WSO.)

They also want very low prices: over the last two-to-three years, the WSO sellers, collectively, have pretty efficiently trained their prospective buyers - with comparatively few exceptions - "only to buy cheap stuff".

Very well said. I have been marketing online for over 7 years and have never fancied putting out a WSO (Not even a war room member) because for a fast hit of a few $1000's you are giving away all of your "hard earned" knowledge? I am killing it with pinterest and seo, so why would I want to share this with others? Do not get me wrong I try and help where I can without giving the game away.

It just seems the same thing repeated over and over and over........

Get out there and build it..... not read about it!

We were all newbies once!

[jgant]

Originally Posted by Alexa Smith

This.

I'm afraid this is entirely right.

(It's among the reasons why I've never offered a WSO.)

They also want very low prices: over the last two-to-three years, the WSO sellers, collectively, have pretty efficiently trained their prospective buyers - with comparatively few exceptions - "only to buy cheap stuff".

I suspect if you launched a WSO, you could charge way above the average and sell thousands of copies in no time. WF members would have no doubt it would be of the highest quality and would reveal a sound online business plan.

I realize you've been very open and generous with your business model on the WF over the years (thank you), but if you promised to reveal one of your niches with examples of your syndicated articles (i.e. where they're syndicated), I suspect you'd have hoards of buyers ... me included. In fact, you'd just have to offer links to your key threads, 1 link to one niche site and a batch of links where you syndicated articles for that niche. You could put that together in 1 hour and I'd buy.

That said, perhaps revealing a niche and syndication partners would be penny wise and pound stupid. There's a reason most WF members don't reveal our niches ... but just saying that I think you have a goldmine at your fingertips where you could most certainly charge far above the average WSO price. It's a cost/benefit analysis I suppose.

[johnben1444]

You might want to begin by taking a short survey.

Some people don't really give a damn about putting sufficient
effort in research before product launch but you will soon find out
that it's not only a wild goose chase but also planning to fail.

[Mlbinov8]

sub-niche there are a million other IM products out there that you need to differentiate yourself from. Once you build up credibility and make a name for yourself, then you should start to think about putting together a broad based program.