Basically, these guys are teaching basic IM strategy but applying it to solely beat selling. It's almost as though they keep secrets to keep you dependent on them and not branch off, like I did. I said you know what I think it's deeper than this guy and he's holding back a lot of info. That's just the vibe I got and sho nuff, it was true lol.
However, not all producers are like that. Im just being honest when I say the demographic tends to be full of not-so-educated, desperate people who have an extreme desire and passion to live off their music. I mean, who didn't wanna be a rock star at some point?
Any way, as I said in a previous post, I have been going at the MMO thing for about a year now, just learning that I was internet marketing not too long ago, that's how I came across this forum. In my experience, PRODUCERS have been MUCH QUICKER to hand me money over the internet than rappers.
My first product was a poorly designed sales page with one testimonial I had someone do for a .wav drum kit. What that is is a .rar file of drum sounds. I sold the kit for something like 9.97 or something and I got a decent amount of sales without using any PPC or list.
This is what I want to do, I want to undercut my competition by offering the same type of course as them, but for way less. I want to tell producers not to be scared of the low price, I want to tell them that if they buy my course they will never have to buy another product on how to sell beats ever again!
The website will be something to do with the keywords sell beats, and I will drive traffic mainly through PPC and forum marketing.
The first and only accessible page will be a squeeze page, so I can get them to sign up to my Aweber. In return for their name and email I will give them a free kit and promise them access to the course.
After they sign up, they get email message 1 with the download link to the kit and it automatically takes them to the sales letter where it breaks down the course, instills urgency, shows benefits and all that. I'll have to really work on the sales letter lol.
So far I have the course outlined like this:
Here I will talk VERY briefly about the importance of a positive mind state. I will advise them to read Think and Grow Rich by Napolean Hill, and give them other names that they can watch on youtube for free such as Brian Tracy, Bob Proctor, and Wayne Dyer. Basically Im gonna keep this part short so I don't scare anyone off, but I'm gonna let them know that it is essentially step one to getting anything done. Maybe provide a little personal story about how I got over my depression without any drugs, just a positive attitude and devoting myself to my business.
Focus on QUALITY first!
In this brief section, I will explain that a certain "guru" in this niche says often that you just have to have decent beats, and you can sell them online no problem with proper marketing. I want to tell them NOT to take this advice, and to focus on making the best beats they can possibly make at ALL times. "Don't make beats to sell them, make beats because you love it" will be the main theme here. Again, very brief, but I think it's something that needs stressed. Here I will also give a FEW tips on how to make better beats. But I will say something like, this course isn't here to teach you how to make what I think are good beats though, so assuming you have this part down lets move on to
At this point I will go in to the basics of what the other guru teaches. I want to essentially teach everything he does but let them know it's deeper than just selling beats. It's how all money on the internet is made.
This is what the one "guru" did. He learned IM, and applied it to HIS business. Then he sells it to a shit ton of desperate, broke producers for ~$67+. As far as I can tell, HE HIMSELF has never been a great success selling beats online, his success comes from selling how to sell beats online. I'm not hating, I just think that he uses psychology a little to much, and though he never flat out lies, I just think he's kinda deceptive. He's a good salesman, makes you FEEL like you're good friends really. I'm not hating, basically I wanna do the same thing!
I will first tell the members of the course that they need to start their own website. I was thinking of showing them how to do it as well, and explaining ALL the costs. I might even record me setting up the website that they bought the course from, just so I can show them exactly how it's done.
Next I will tell them that they need to start a mailing list. I will explain what the mailing list does, and provide some examples. By this point theyll probably be thinking, ok he got me! lmao that's how I felt when I learned about this stuff. I will go into building relationships, not coming off as pushy etc. I may find some good products/free resources on this so I can include on how they might type their emails. I will say you need to do 3 emails doing nothing but providing value, with a soft sell on the end, and every 4th email do a HARD sell.
At this part, I will then tell them about all the resources that can be applied to selling beats online. Many of these people think that there's something special about selling BEATS ONLINE and don't realize it's really just SELLING beats online.
I will advise them to go to their local library, and check out books for FREE on selling, internet marketing, and sales psychology. I will let them know about this forum. I will let them know that through proper google searching, they can find just about anything they need for FREE as far as information goes.
Basically my concern is this. I have a "major placement" with a somewhat major rapper named Lil B. You've probably never heard of him lol but he's somewhat famous. But I haven't had much success selling beats online to be totally honest. I have a list, and even though I've really just started using it up until this point Ive only made a little over $100 selling beats online in a year.
In order to make up for that, I want to kinda not even mention, and just make the course "cheap". Im thinking 20-40 dollars.
My main question is what is the best way to deliver this? I thinking of recording powerpoints and talking over the slides as the course, so should I just have a hidden page on my website that they get a download link to after payment? Any advice? This would be my first time launching something like this, but it's a good market and I think a lot of producers would shell out 24.97 no problem. I already have a list of about 58 producers, and I can continue to build on that until I launch. I want to have everything 10000% ready including the email campaign for the signup on the squeeze page before I even go live. Then I'll just give it some PPC and see what happens!
Any ideas? Anyone interested in maybe teaming up for the IM part so I can use having a "professional" as a selling point? Let's talk about this $$$